Pizza Hut India unveils 'Dil Khol Ke Delivering'; ropes Anuradha Menon as its magnetic ambassador

Pizza-chain Pizza Hut has unveiled its bold new brand platform called 'Dil Khol Ke Delivering' to let everyone know that Pizza Hut doesn't just deliver, it delivers 'Dil Khol ke'.

Known for its superior dine-in experience, they have witnessed consistent growth in delivery, which as of now, is contributing to more than 60% in sales.

Despite this shift, consumers continue to perceive Pizza Hut as a restaurant chain, which the brand now seeks to change with 'Dil Khol Ke Delivering', to make its association with delivery even stronger. Pizza Hut has roped in popular actor and comedian Anuradha Menon as its magnetic ambassador, to bring the 'Dil Khol Ke Delivering' message alive through a cheeky yet confident marketing campaign that positions Pizza Hut as a brand with a new story to tell, in delivery and beyond.

“We truly believe in taking the 'Dil Khol Ke Delivering' promise to every customer touchpoint.  In every interaction with the brand, whether it is in store, through home delivery or even on social media, we want to make sure they feel they have been treated to a truly 'Dil Khol Ke' experience,’ shared Merrill Pereyra, Managing Director, Pizza Hut India Subcontinent.

With 'Dil Khol Ke Delivering', Pizza Hut aims to set new benchmarks and elevate the overall pizza experience in India. That means consumers will always get 'Dil satisfying' delicious, restaurant quality pizzas which can satiate even the most discerning Indian taste buds.

'Dil Khol Ke Delivering' also stands for an easy, hassle-free customer experience of ordering through Pizza Hut's seamless and intuitive digital platforms like the mobile-app, m-site, and website, which have an easy-to-use interface and facilitate faster checkouts.

Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 18000 restaurants in more than 100 countries.