Pizza Hut launches 10.5 inch pizza

Pizza Hut has launched 10.5 inch sized pizza priced at Rs 199 excluding taxes making the competing Indian pizza business market more intense. Commenting on the launch, Sanjiv Razdan, GM, Pizza Hut & Restaurant Excellence, said, “ Our big pizza is priced 25-30 percent lower than that of competitors. Moreover, we have tailor-made it for the Indian palate. The offer is on air for about 20 days now and results so far have been very encouraging. We have witnessed 30 percent uplift in transactions, post this offer.”