Radico Khaitan Launches 4 Premium Products in West Bengal
Radico Khaitan Launches 4 Premium Products in West Bengal

Radico Khaitan, India's leading IMFL company has launched four premium brands in West Bengal. 

The introduction of Royal Ranthambore Heritage Collection Whisky, Jaisalmer Indian Craft Gin, Morpheus XO Premium Brandy, and Rampur Double Cask Indian Single Malt Whisky aims to tap into the growing demand for high-quality spirits in the state.
 
West Bengal, ranking second in alcohol consumption according to a 2021 study by ICRIER and PLR Chambers, presents an emerging market for Radico Khaitan. With an estimated 1.4 crore alcohol consumers in the state, the company sees immense potential in establishing a strong consumer base in West Bengal.

“After the phenomenal response we received from the Assam launch earlier this year, we wanted to strengthen our presence in Eastern India, and West Bengal emerged as another promising market. We believe these four premium brands have significant potential in the state, considering the appreciation and love we have received from liquor enthusiasts worldwide. We are confident that we will receive a similar response in West Bengal,” shared Amar Sinha, Chief Operating Officer of Radico Khaitan,

Radico Khaitan's strategic move aligns with the progressive excise policy for liquor in West Bengal, which creates a favorable environment for companies to introduce innovative and diverse offerings. This policy enables Radico Khaitan to meet the growing demand and present their latest products to a receptive consumer base in West Bengal.

 
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