Radico Khaitan Limited has presents the Spirit of Victory 1999 Pure Malt Whisky, paying homage to the brave soldiers of the 1999 Kargil War, as part of its "Spirit of Victory" brand collection.
This addition follows the success of previous offerings like the 1965 The Spirit of Victory Premium XXX Rum and the 1965 Spirit of Victory Lemon Dash.
Each product in this range is crafted with a focus on quality and reflects a deep sense of national pride. Additionally, this launch aligns with the company's strategy to capitalize on the growing Pure Malt whisky segment.
For every bottle sold, Radico Khaitan has committed to donating a portion of the proceeds to the welfare funds of the Indian Armed Forces.
Starting with Uttar Pradesh and Haryana, Radico Khaitan plans to gradually introduce this heartfelt tribute to other states, offering it at a price of Rs. 5,000, aiming for widespread availability.
"The Spirit of Victory 1999 Pure Malt Whisky is both a tribute to our courageous soldiers and a testament to our brand creation capabilities which already includes iconic brands like Rampur Indian Single Malt, Sangam World Malt as well as Royal Ranthambore Heritage Collection Whiskies. We are a proud Indian company and are committed to producing exceptional spirits that also celebrate the bravery, sacrifices, and shared destiny that define our Spirit of Victory brand.” said Amar Sinha, Chief Operating Officer, Radico Khaitan.
The Company's marketing strategies have played a crucial role in its success, with a focus on educating young individuals about the patriotic deeds of our warriors.
At present, the Company has seven brands with sales exceeding one million units each, including Morpheus Super Premium Brandy, 1965 Spirit of Victory Premium Rum, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum, Old Admiral Brandy, and Magic Moments Vodka.
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