SMOOR Partners with Hangyo Ice Creams to Launch New Gourmet Ice Cream Range

SMOOR, a leading luxury confectionery brand in India, has announced a collaboration with Hangyo Ice Creams, blending their expertise in premium chocolates with Hangyo’s ice cream craftsmanship. This partnership introduces a selection of gourmet ice cream flavors, set to elevate the dessert market in India.

The collaboration features a variety of indulgent flavors, including Black Gold Chocolate, Roasted Almond with Coffee, Dry Fruits, Salted Caramel, and Vanilla Bean. These flavors will be available in 100 ml and 500 ml takeaway containers, catering to both individual and group consumption.

As part of the launch, SMOOR stores will feature a co-branded fridge showcasing these new ice cream offerings. This collaboration is expected to appeal to patrons of both brands, creating a seamless blend of premium chocolates and ice cream.

"We are thrilled to partner with Hangyo Ice Creams to bring our customers a new dimension of indulgence. This collaboration allows us to extend our commitment to quality and innovation into the ice cream category, offering our patrons an even more comprehensive luxury dessert experience," said Vimal Sharma, Founder and CEO of SMOOR.

To promote the launch, SMOOR will host in-store events, where staff will wear co-branded aprons and offer free new ice cream flavors tastings, allowing customers to experience the unique creations firsthand.

Sankeern Pai, Business Development Head at Hangyo Ice Creams added, "This partnership is aimed at creating a new dessert culture that bridges the gap between traditional ice cream and gourmet chocolate experiences. We invite customers to explore a whole new world of flavors and textures."

This collaboration marks a significant step for both SMOOR and Hangyo Ice Creams in their efforts to provide premium dessert options, setting a new benchmark in India’s luxury dessert market. By combining their strengths, the brands offer customers a unique, elevated ice cream experience.