Starbucks alleges trademark violence by The Cake Bucks
Starbucks alleges trademark violence by The Cake Bucks

Starbucks Corporation has dragged a local bakery called The Cake Bucks to the Delhi High Court, alleging trademark violations by the use of a similar-sounding name.

In a case filed by Starbucks Corp., the Delhi High Court on February 22 issued notice to The Cake Bucks giving the company 30 days to respond, according to an order on the Delhi High Court's website.

The next date of hearing is scheduled for March 24. Vikrant Rana, a lawyer representing Seattle-based Starbucks, declined to comment on the matter. The bakery owner, Ashish Agarwal, said he was not aware of the developments and refuted the charges, claiming he holds the trademark for the name The Cake Bucks, which he registered a year ago.

The bakery, located in north-west Delhi’s Pitampura locality, is almost two years old and plans to expand to other parts of the city. Agarwal said, "We have not received any court notice till now. If and when we get the notice, we will take things forward. There is nothing for us to fear."

 
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Starbucks Expands Offline Presence in India with a New Store in Jamshedpur
Starbucks Expands Offline Presence in India with a New Store in Jamshedpur
 

Starbucks has entered the retail market of Jamshedpur, marking the city’s first store located at Kadma’s Inner Circle. This expansion reflects Starbucks’ continued growth in India and brings its global coffee culture to a city deeply rooted in industrial heritage. The new outlet integrates modern design elements with features inspired by Jamshedpur's legacy as the Steel City, creating a unique space for customers to connect over coffee.  

The store’s design draws heavily from Jamshedpur’s industrial background, incorporating layered metal textures, metallic accents, and bespoke artwork. Earthy tones in grey, beige, and green create a welcoming environment, while a dynamic wall installation narrates the story of the city’s pivotal role in India’s steel production. Key details like an innovative ceiling design and a custom metal merchandise rack further emphasize the Steel City’s influence on the store's aesthetic.  

For the festive season, Starbucks is offering its Christmas-themed beverages, including the Toffee Nut Crunch Latte and Gingerbread delights. Customers can also enjoy the signature range of beverages like the Java Chip Frappuccino, Masala Chai, and the recently introduced Classics menu featuring Classic Hot Coffee and Classic Iced Coffee, alongside handcrafted sandwiches.  

Sushant Dash, CEO of Tata Starbucks shared, “We are delighted to announce the opening of our first store in Jamshedpur, a city synonymous with India’s industrial heritage and the proud legacy of Tata Steel. This new store is a testament to our commitment to bringing Starbucks to communities that have significantly contributed to the nation. With this store, we aim to bring our signature Third Place to Jamshedpur, offering a space where the community can connect, and celebrate its uniqueness over a cup of coffee. We look forward to serving the vibrant residents of the Steel City and becoming a part of its rich cultural fabric.”  

T. V. Narendran, CEO and MD of Tata Steel said, “We are delighted to welcome the first Tata Starbucks store to Jamshedpur, an exciting addition to the city’s vibrant landscape. We are confident it will become a favourite hangout for people to connect, unwind, and enjoy a world-class coffee experience.”  

The new Starbucks outlet in Jamshedpur, located at Ground Floor, Narayankripa, Plot No. 1, Inner Circle, Kadma, will operate from 8 AM to 11 PM, offering residents a chance to experience the brand’s renowned coffee culture in a setting that honors the city’s industrial spirit.

 

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Starbucks India Unveils Limited-Edition Festive Menu in Collab with Bombay Sweet Shop
Starbucks India Unveils Limited-Edition Festive Menu in Collab with Bombay Sweet Shop
 

Starbucks India is introducing a special range of beverages and treats infused with Indian flavors for the upcoming festive season. This includes limited-edition drinks like the Saffron Pistachio Latte and Saffron Masala Chai, along with a variety of festive desserts created in collaboration with Bombay Sweet Shop. These offerings are available across Starbucks stores in India, adding a seasonal twist to its menu while honoring local tastes.

Sushant Dash, CEO of Tata Starbucks, shared, "At Starbucks, we have always celebrated India's vibrant cultural heritage. The festive season is a time of joy, warmth, and togetherness, and at Starbucks India, we are honoured to create new moments that will celebrate India’s coffee and food culture.

The new menu features a collection of saffron-flavored beverages starting at Rs 395, designed to complement the spirit of the season. Highlights include the Saffron Pistachio Latte, made with Diwali Blend espresso, topped with saffron-flavored cream and rose crumbs. The Saffron Cold Brew offers a refreshing option with bold flavors, while the Saffron Masala Chai gives a festive twist to Starbucks' popular tea drink.

To accompany these beverages, Starbucks has partnered with Bombay Sweet Shop to create a selection of mithai-inspired desserts. Items such as the Gulab Jamun Trifle, Khubani Barfi Bar, and White Choco Kaju Nankhatai are now available, combining traditional Indian sweets with contemporary flavors.

Sameer Seth, Founder and CEO of Hunger Inc. Hospitality, which owns Bombay Sweet Shop, said, “Indian sweets and mithai are at the heart of every Diwali celebration. This partnership beautifully combines the essence of mithai with contemporary flavors, offering a unique experience that celebrates both tradition and innovation."

In addition to the menu, Starbucks India has also curated exclusive gift hampers for the festive season, featuring items like the Bearista Plushie in traditional attire, the Diwali Blend coffee, and assorted dry fruits and nut fudge. Prices for the hampers start at Rs 870, available until stocks last.

As part of its community-focused initiatives, Starbucks continues its "Empowering Girls and Young Women" program, aimed at supporting education and skills development for girls in India. With each new store opening, Starbucks sponsors a girl's education, contributing to its goal of empowering 1,200 girls by March 2025.

This festive menu, along with the brand’s broader initiatives, reflects Starbucks’ ongoing commitment to celebrating India’s rich cultural heritage while contributing to the community.

 

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Starbucks Introduces Classics Coffee Menu to Reflect Indian Tastes
Starbucks Introduces Classics Coffee Menu to Reflect Indian Tastes
 

Starbucks has unveiled a new Classics coffee range, celebrating its 12 years in India by focusing on the country’s rich cultural heritage. The menu is designed with India-inspired ingredients, blending local flavors with consistency in preparation, reflecting the brand's commitment to the Indian market.

Made with the top 3 percent of Arabica coffee beans globally, the Classics coffee beverages cater to Indian preferences for sweetness, texture, and temperature. The menu includes offerings like Classic Hot Coffee, a blend of espresso and milk, and Classic Iced Coffee, which combines bold espresso with jaggery and milk, starting at Rs 150. In addition to the coffee, the menu features sandwiches like the Chilli Paneer Sandwich, Spinach Corn Sandwich, Paneer Tikka Sandwich, Egg and Mayo Sandwich, and Chicken Salad Sandwich.

Sushant Dash, CEO of TATA Starbucks said, “With more than a decade of history in India, we have been captivated by our country’s unique diversity, the vibrant cultural tapestry, and numerous streaks of ideas brewing around us. This inspired us to create a beverage lineup which is a true testament to the growing cultural confidence and pride of India. Each beverage is curated with top 3 percent Arabica coffee beans from the world to reflect the taste buds of the Indian consumer, combining it with our Third-Place experience to celebrate not just special occasions, but everyday moments and conversations with loved ones."

Since entering the Indian market in 2012, TATA Starbucks operates more than 454 stores across 67 cities with over 3,800 partners, continuing to expand its global and localized offerings in India.

 

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Starbucks Expands with Reserve-Only Store in Seoul’s Jangchung District
Starbucks Expands with Reserve-Only Store in Seoul’s Jangchung District
 

Starbucks Korea opened its latest store, Jangchung Lounge R, in Jung-gu, Seoul, on September 12. This new store is the first Reserve-only location in the city and marks Starbucks’ 10th destination store, coinciding with the 10th anniversary of Starbucks Reserve coffee in Korea. The launch highlights Starbucks’ continued focus on retail expansion and enhancing its presence in key markets like Korea and India.

Located in a renovated 1960s house, Jangchung Lounge R spans three floors with 180 seats and a terrace, blending historical architecture with modern design. The interior features a nostalgic look, with original elements such as the doorbell, closets, and staircases preserved to create a unique customer experience that evokes the 1960s and 1980s. Starbucks signature elements, including its distinctive beverage menu and decor, are incorporated into the store’s aesthetic.

Visitors are greeted by a mural in the garage, which features an augmented reality (AR) display showcasing the journey of coffee beans from cultivation to roasting and eventually brewing into a cup of coffee. The store’s seven spaces on the first and second floors offer distinct themes, including a lounge and a music room, creating an intimate environment for guests. The first floor also connects to an outdoor garden with 40 seats, plants, and a fountain, providing a quiet escape in the city.

For the first time in Korea, the store introduces a 'Mixology Bar,' offering 11 curated cocktail beverages such as Espresso Martini, Latte Whisky Martini, and Bourbon Whiskey Cream Cold Brew, all made with Starbucks' signature coffee. Non-alcoholic options like White Moscato Sangria and Strawberry Lemon Vodka Blended are also available for those seeking alcohol-free alternatives.

In addition to beverages, 12 new food items, including desserts, breads, and sandwiches, are available to complement the drinks. The launch will also feature mixology-themed merchandise and collaboration with premium barware brand Riedel, offering new products, including two crystal glasses.

Jangchung Lounge R will also debut the 'Espresso Flight,' an exclusive offering at Starbucks Reserve stores, featuring Starbucks Reserve espresso paired with chocolate powder, French vanilla cream, and Jeju Palsak sherbet.

 

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TATA Starbucks Introduces First Coffee Experiential Store in New Delhi
TATA Starbucks Introduces First Coffee Experiential Store in New Delhi
 

TATA Starbucks has unveiled its first-ever coffee experiential store in Punjabi Bagh, New Delhi, marking a significant expansion in the brand's offering within India's growing coffee culture. This innovative store showcases a range of global and Indian coffee experiences, blending international coffee craftsmanship with India’s rich flavor heritage.

A Fusion of Indian Flavors and Global Coffee Craft The new Starbucks store introduces a distinctive menu that highlights India's diverse flavors. With beverages like the Malabar Coconut Cream Latte, influenced by Kerala's culinary traditions, and the Cinnamon Jaggery Latte, featuring organic jaggery from Maharashtra, the offerings are designed to cater to India’s evolving coffee palate. Additionally, drinks like the Cocoa Birds Eye Chilli Latte from Meghalaya and the Tamarind Red Peroo Shikanji Cold Brew offer a creative twist on traditional Indian flavors.

For coffee enthusiasts, the store provides a range of espresso bean options sourced from regions including India, Kenya, Sumatra, and Latin America. Customers can also personalize their coffee by selecting their preferred beans and brewing methods, with the AeroPress making its debut at this store in India.

Exclusive In-Store Food and Coffee Experiences The store expands its menu to include freshly baked croissants, breads, and puffs, along with unique offerings like scrambled eggs and sandwiches made on-site. These new food options complement the coffee experience, enhancing the overall customer offering.

Design Rooted in Community and Tradition The design of the store celebrates global coffee farms and reflects India’s local culture, with decor elements inspired by coffee-growing regions. Artwork of twin sirens symbolizes the brand's journey and features traditional Punjabi motifs and embroidery patterns. This blend of art and craftsmanship aims to create an immersive experience for customers, connecting them to Starbucks' global and Indian roots.

Sushant Dash, CEO of TATA Starbucks said, "The launch of our first coffee experiential store in New Delhi represents our celebration of Indian coffee heritage through variety, artistry, and food theatre, complemented by a host of international coffee offerings."

The Punjabi Bagh store, open daily from 8 AM to 11 PM, promises a rich coffee experience for New Delhi’s coffee lovers, setting a new standard for Starbucks in India.

 

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BREAKING: Starbucks Fires Laxman Narasimhan as CEO; Appoints Brian Niccol as Chairman and CEO
BREAKING: Starbucks Fires Laxman Narasimhan as CEO; Appoints Brian Niccol as Chairman and CEO
 

Starbucks has announced the appointment of Brian Niccol as chairman and chief executive officer. 

Niccol will start in his new role on September 9, 2024. Starbucks chief financial officer, Rachel Ruggeri, will serve as interim ceo until that time. Mellody Hobson, Starbucks board chair, will become lead independent director.

Niccol currently serves as Chairman and CEO of Chipotle. Since becoming CEO in 2018, Niccol has transformed Chipotle. His focus on people and culture, brand, menu innovation, operational excellence, and digital transformation have set new standards in the industry and driven significant growth and value creation. 

“We are thrilled to welcome Brian to Starbucks. His phenomenal career speaks for itself. Brian is a culture carrier who brings a wealth of experience and a proven track record of driving innovation and growth. Like all of us at Starbucks, he understands that a remarkable customer experience is rooted in an exceptional partner experience,” said Hobson. 

Laxman Narasimhan is stepping down from his role as ceo and as a member of the Starbucks board with immediate effect. During his tenure, he improved the Starbucks partner experience, drove significant innovation in our supply chain, and enhanced our store operations. 

“On behalf of the board, I want to sincerely thank Laxman for his contributions to Starbucks, and his dedication to our people and brand,” said Hobson. “In the face of some challenging headwinds, Laxman has been laser focused on improving the business to meet the needs of our customers and partners. We all wish him the very best and know he will do great things in the future.”     

Niccol joined Chipotle as Chief Executive Officer and a director in March 2018, and became Chairman of the Board in March 2020. Before joining Chipotle, he served as Chief Executive of Taco Bell. Before becoming CEO he held roles including Chief Marketing and Innovation Officer, and President.  He also served in leadership roles at Pizza Hut, another division of Yum! Brands. He began his career in brand management at Procter and Gamble.  

Niccol currently serves on the board of directors of Walmart Inc. He previously served on the board of KB Home and Harley-Davidson. Niccol holds an undergraduate degree from Miami University and an MBA from the University of Chicago Booth School of Business. 

“Having followed Brian’s leadership and transformation journey at Chipotle, I’ve long admired his leadership impact. His retail excellence and track record in delivering extraordinary shareholder value recognizes the critical human element it takes to lead a culture and values driven enterprise. I believe he is the leader Starbucks needs at a pivotal moment in its history. He has my respect and full support,” said Howard Schultz, Starbucks founder and chairman emeritus. “I thank Mellody and the Starbucks board for their deep commitment to shaping the future of this remarkable global phenomenon that is Starbucks.”

 

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Tata Starbucks Opens 1st Store at Western Express Highway Metro Station in Mumbai
Tata Starbucks Opens 1st Store at Western Express Highway Metro Station in Mumbai
 

TATA Starbucks has announced the opening of its first metro store at the bustling Western Express Highway (WEH) metro station in Mumbai. 

Designed to cater to the dynamic lifestyles of consumers who are on the go, this first of a kind store in India for Starbucks offers a seamless and delightful experience, no matter when you stop by.

The WEH Store will bring forth ease and a ‘Third Place’ experience for commuters between work and home, offering opportunities for meaningful connections over handcrafted beverages prepared by passionate partners. 

Located at the Western Express Highway Metro Station, the store will feature a special quick grab- and-go counter for time-sensitive commuters. It will also offer comfortable dine-in options where customers can take a pitstop to savor delectable food and beverage offerings.

“At Starbucks, we are committed to delivering an exceptional coffee experience to consumers. We are delighted to introduce our first metro station store in India, which will meet our consumers at a place convenient to them, through a diversified store format. The store aims to enhance the daily commute for busy travellers and provide a warm and welcoming environment where they can enjoy the signature Starbucks experience in a quick service format through our offerings,” shared Sushant Dash, CEO, TATA Starbucks.

The menu will feature delectable food and beverage combinations such as the Picco Cappuccino or a Tall Cold Brew Back with a Classic Cinnamon Swirl, Tall Cold Coffee with Butter Croissant at attractive price points starting INR 285. In May 2023, TATA Starbucks expanded its menu with an exciting selection of Indian-inspired offerings. This includes regional favorites like South Indian Filter Coffee, Masala Chai, Elaichi Chai, and an array of indulgent Milkshakes. Alongside these additions, the menu features bite-sized snacks and shareable food options that are inspired by a local and cultural taste.

The company will also offer the Starbucks Rewards™ and Stars for Everyone loyalty programs at the store to be a part of the extended Starbucks India community.

 

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Starbucks Unveils New Brunch Experience in India
Starbucks Unveils New Brunch Experience in India
 

Starbucks invites you to experience our new brunch menu, designed to satisfy sandwich cravings and enhance your coffee ritual. Whether you're looking to socialize or unwind with a book, our freshly prepared brunch options offer the perfect opportunity to enjoy a meal in a welcoming atmosphere.

Our brunch menu features a variety of delicious sandwiches:

  • Pesto Veggie Melt Sourdough Sandwich: Enjoy sautéed broccoli and mushrooms with aromatic vegetables in a pesto cream. Pair it with a hot Latte or a cool Caramel Frappuccino for contrast.
  • Tomato Basil Sandwich: By popular demand, this sandwich returns with mozzarella slices, heirloom tomatoes, and basil sauce. Pair it with a chilled Java Chip Frappuccino or a cozy Caffè Mocha.
  • Mushroom Melt Sandwich: Indulge in mushrooms topped with melted yellow cheddar cheese, garlicky herb aioli, and parsley. Pair it with a strong Caffe Americano or a refreshing Ginger Ale Cold Brew.
  • Roasted Chicken Sandwich: Slow-roasted chicken breast with bell peppers and caramelized onions in a brown sauce. Balance the flavors with a classic Flat White or a chilled Iced Caffè Americano.
  • Sriracha Chicken Sandwich: Spicy sriracha-marinated chicken with Bhoot Jholakia chilies, sesame seeds, and cilantro. Pair it with a smooth Flat White or a Vanilla Sweet Cream Cold Brew to cool down the heat.

All sandwiches come with a side of tasty ragi chips and are available starting at INR 365. Choose from multigrain or baguette bread at select Starbucks stores across India. Whether you prefer a refreshing iced beverage to beat the heat or a hot drink to cozy up, Starbucks' new brunch menu has something for everyone.

 

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Starbucks Unveils Revamped Ready-to-Drink Coffee Selection
Starbucks Unveils Revamped Ready-to-Drink Coffee Selection
 

Starbucks has revealed its latest range of ready-to-drink beverages, featuring a selection of café-inspired drinks tailored to meet the evolving tastes of consumers.

Three decades ago, Starbucks and PepsiCo played a pioneering role in shaping the ready-to-drink coffee market through the establishment of the North American Coffee Partnership (NACP).

Over the years, this collaboration has continually introduced new innovations, drawing inspiration found in Starbucks cafes and catering to the needs of on-the-go coffee enthusiasts.

The NACP is introducing a range of new offerings, including the non-dairy Starbucks Oatmilk Frappuccino Chilled Coffee Drink, alongside fresh variations of Starbucks Cold Brew and Starbucks Multi-serve Cold Brew.

Among these releases, the bottled Starbucks Frappuccino Chilled Coffee Drink now includes oatmilk and is presented in two exciting flavors.

The Starbucks Caramel Waffle Cookie Oatmilk Frappuccino Chilled Coffee Drink presents a delightful blend of oatmilk and caramel, while the Starbucks Dark Chocolate Brownie Oatmilk Frappuccino Chilled Coffee Drink combines creamy oatmilk with rich dark chocolate notes.

Starbucks Cold Brew is packaged in handy 11 oz. cans, introduces three fresh flavors inspired by popular café choices: Vanilla Sweet Cream, Chocolate Cream, and Salted Caramel Cream.

These new beverages has a unique blend of Starbucks beans chosen for their ability to brew without heat, resulting in a smooth flavor profile.

The Starbuck Cold Brew Vanilla Sweet Cream melds cream with vanilla notes, while the Starbucks Cold Brew Chocolate Cream offers a blend of cream and chocolate flavors.

Starbucks Cold Brew Salted Caramel Cream combines cream and salted caramel flavor.

Starbucks Multi-serve Cold Brew, crafted from a blend of arabica beans chosen for their ability to brew without heat, presents a balanced taste.

The Starbucks Multi-serve Salted Caramel Cream Cold Brew delivers a subtle caramel essence, hints of salt, and a touch of cream.

Meanwhile, the Starbucks Multi-serve Oatmilk Brown Sugar Cold Brew combines creamy oatmilk with the sweetness of brown sugar. These options are conveniently available in 40 oz bottles.

Starbucks has revamped its Tripleshot Energy drink with fresh appearance and offering a potent mix of Starbucks coffee infused with a Triple Blend packing 165mg of caffeine, B vitamins, and protein flavorful energy boost.

The 11 oz. cans showcase a sleek new design and come in three enticing flavors: Rich Vanilla, Bold Mocha, and Dark Caramel.

Additionally, the Starbucks Doubleshot Energy drink has undergone a makeover, maintaining its robust Starbucks coffee taste while incorporating a balanced mix of B vitamins, guarana, and ginseng.

Initially introduced in 2008, the Doubleshot Energy drink now features a new look in 15 oz cans and is available in five delicious flavors: Caramel, Coffee, Mocha, Vanilla, and White Chocolate.

New packaging designs for both ready-to-drink Starbucks Tripleshot Energy and Starbucks Doubleshot Energy beverages will be introduced to consumers.

 

 

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TATA Starbucks Introduces Global Refreshers to Indian Market
TATA Starbucks Introduces Global Refreshers to Indian Market
 

TATA Starbucks has revealed that it is introducing two global favorites, the Starbucks Refreshers™ Strawberry Açaí Lemonade Refresher and Mango Dragon Fruit Lemonade Refresher, to the Indian market.

These iced beverages promise to redefine the summer experience for Indian consumers. These drinks are crafted to captivate taste buds with flavors from strawberry, açaí, mango, and passionfruit.

Starbucks Refreshers showcase innovation by incorporating green coffee extracts derived from unroasted arabica coffee beans.

“The introduction of Starbucks Refreshers in India, a global favorite, signifies our testament to connect with the younger generation of today, who are demanding more diverse choices and options. The innovation behind the beverages lies in the use of green coffee extract adding to the consumer’s need for seeking refreshing moments and offers a new lifestyle beverage for the Indian consumers at the onset of summe” said Sushant Dash, CEO, TATA Starbucks.

The Strawberry Acai Lemonade Refresher offers a blend of strawberries and acai berry extracts, creating a sweet and refreshing beverage complemented by subtle acai undertones.

Meanwhile, the Mango Dragonfruit Lemonade Refresher presents a unique twist on traditional mango drinks, combining mango and dragon fruit extracts with vibrant lemonade for a tropical burst of flavor.

The Starbucks Refreshers will be on offer year-round, commencing this summer and will be accessible at all stores across India with prices starting from INR 275.

 

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Starbucks Unveils Spring Menu with New Lavender Drinks
Starbucks Unveils Spring Menu with New Lavender Drinks
 

Starbucks introduces two  new drinks to celebrate the arrival of spring: the Iced Lavender Cream Oatmilk Matcha and the Iced Lavender Oatmilk Latte.

The fresh addition, Iced Lavender Cream Oatmilk Matcha, highlights Starbucks' velvety matcha and oatmilk blend, and finished with a lavender-infused cream cold foam, adding a sweetness with floral undertones.

The freshly introduced Iced Lavender Oatmilk Latte melds Starbucks® Blonde Espresso's smooth with oatmilk's creamy texture, served over ice and infused with the floral hints of lavender. It's also offered in a hot version for those who prefer warmth.

The newly introduced beverages can be found in U.S. Starbucks outlets for a limited duration during this season.

 

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Starbucks to Make its Store more Accessible with New Design
Starbucks to Make its Store more Accessible with New Design
 

Starbucks Coffee Company has announced that it is creating a more accessible store experience across its U.S. store portfolio through an Inclusive Spaces Framework.

Building on the company’s commitment to inclusion, the new design framework defines how Starbucks will help expand independence, choice and ease for all people across physical and digital spaces.

The first store to be built using the inclusive design framework opens today in Washington, D.C. and features items such as optimized acoustics and lighting for improved visual and audible communication for customers and accessible equipment designs for a better partner (employee) experience among other features. 

The Inclusive Spaces Framework was created in partnership with a diverse community of customers, partners and accessibility experts to develop scalable solutions for retail spaces. Moving forward, all newly built and renovated Starbucks company-operated stores in the U.S. will begin to incorporate the framework, a key milestone in ensuring Starbucks continues to expand accessibility and inclusion. The framework will also be open sourced and further developed to help expand accessibility across the retail industry.    
“At Starbucks, we have challenged ourselves to imagine what’s possible when we take a closer look at the many ways our partners and customers interact with us and experience our stores every day,” said Katie Young, senior vice president of store operations. “Building and scaling an Inclusive Store Framework is central to our mission of connection and will lead to greater access for all.” 
An estimated one in four adults in the United States has a disability and Starbucks is working to better meet the needs of its partners, customers and communities. The Inclusive Spaces Framework is already intentionally embedded into the company’s rapid store growth plans in the U.S.    

As Laxman Narasimhan, chief executive officer of Starbucks, shared during the recent Q1 FY24 earnings call, the company is bullish on new store openings and their strong unit economics. Starbucks plans to continue open more stores, growing by approximately 4% this year in the U.S. on a base of over 16,000, including licensed stores.

Further, new company-operated stores in the U.S. are averaging unit volumes of approximately $2 million with ROIs of approximately 50%. With strong unit economics and abundant opportunity ahead, new store growth in the U.S. will continue to fuel the company’s Triple Shot strategy. 

Starbucks Debuts Inclusive Spaces Framework in Washington, D.C. Store on Feb. 16 

The first Starbucks store to be built using the Inclusive Spaces Framework guidelines opens on Friday, Feb. 16. in Washington, D.C., at Union Market (331 N Street, NE, Washington, D.C. 20002).

“Starbucks opening of their new store built with inclusive design elements is a big moment as we try to make retail spaces more accessible and inclusive,” said Tony Coelho, a former U.S. congressman, primary author and sponsor of the Americans with Disabilities Act (ADA). “We have to go beyond just what is required to put accessibility and inclusion first to ensure all people feel like they belong in community spaces.” 

 

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Starbucks India Teams Up with Manish Malhotra for Exclusive Artful Merchandise
Starbucks India Teams Up with Manish Malhotra for Exclusive Artful Merchandise
 

Starbucks India joins forces with Manish Malhotra to unveil an exclusive line of limited-edition lifestyle drinkware, available only in India.

This collection aims to honor Starbucks' commitment to enhancing the everyday coffee-drinking experience, personalized for consumers and infused with the distinctive craftsmanship of the renowned fashion designer.

“My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity. In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent colour in my designs’ stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness,” said Manish Malhotra.

Over time, Starbucks has engaged in global collaborations with renowned brands, presenting a range of collectibles that provide consumers with access to international style, glamour, and fashion.

The partnership with Manish Malhotra is set to deliver an unparalleled experience for enthusiasts of coffee, art, design, and fashion alike.

The collection comprises stoneware ceramic mugs, stainless steel tumblers, and reusable cups. Inspired by Kashmiri motifs, the design features traditional floral techniques rooted in the cultural heritage of the region.

Incorporating the signature Kashmiri embroidery from the Manish Malhotra brand, the cups and tumblers showcase intricate patterns with cultural significance.

The color scheme incorporates black, gold, white, and carmine, seamlessly blending traditional craftsmanship with contemporary style.

“At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee-lovers across India. From our stores to our packaging – each touchpoint at Starbucks is testament to this thought. As we continue to lead growth in India, we are thrilled to partner with Manish Malhotra. Mr. Malhotra is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style. We hope this collaboration elevates our consumer’s daily cup of coffee with Manish Malhotra’s inimitable design language,” said Sushant Dash, CEO, TATA Starbucks.

This collaboration emphasizes the artistry and natural influences from Kashmir, enhancing the coffee experience by seamlessly merging global aesthetics with local heritage.

 

 

 

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Tata Starbucks Opens 1st Island Store in Alibaug
Tata Starbucks Opens 1st Island Store in Alibaug
 

TATA Starbucks today announced the opening of its first island store at the picturesque seaside destination, Alibaug. 

The new customized store format is aimed to introduce Starbucks high-quality Arabica coffees to local customers and meet the demand from global travelers to the city looking for their favorite Starbucks beverage while away from home. 

“For more than a decade, TATA Starbucks has remained unwavering in our mission to bring unparalleled coffee experiences to customers in India. Our first Island Store in India at Alibaug is a testament to our consumer-first worldview. We look forward to welcoming coffee lovers to this unique concept store in the days to come,” shared Sushant Dash, CEO, of TATA Starbucks.

With Alibaug turning into a preferred second-home address and weekend getaway for people from Mumbai, the coastal town has seen rapid growth in both infrastructural and economic development. These factors have given rise to the demand for premium beverage and food experiences, creating the opportunity for TATA Starbucks first store in Alibaug.

Located at a vantage spot at the M2M Ferry Terminal in Alibaug, the new store will present Starbucks coffees sourced and brewed from around the world. 

The menu will also feature Starbucks locally-inspired offerings including South Indian Filter Coffee, Masala Chai, Elaichi Chai, a range of Signature Milkshakes and food options, such as Tandoori Chicken Panini Sandwich, Spiced Cottage Cheese Focaccia Sandwich, Herbed Chicken Focaccia Sandwich and more.

Michael Conway, Group President for Starbucks International and Channel Development shared, “I’m pleased to see how Indian customers have made Starbucks their destination for moments of human connection either with our green apron partners or family and friends in our stores. As one of the fastest growing markets for Starbucks, we are committed to innovation that exceeds the expectations of our customers and to nurture deeper connections across India's vibrant coffee communities.” 

Surrounded by the sounds and vistas of the Arabian Sea, the first Starbucks Island store aims to provide a distinct Third Place’ experience to Indian customers. Spread across 2,500 sq. ft. and embodying the relaxed spirit of Alibaug, this store’s warm and inviting ambiance is a tribute to its setting. It has been designed with captivating artworks that pay homage to Starbucks nautical origins and celebrates the rich tapestry of maritime mythology. Striking depictions of Moby Dick, the legendary white whale, adorn the walls, symbolizing the quest for excellence. 

“At Starbucks, we prioritize our customers and their evolving tastes, hence featuring the best of Starbucks coffees globally as well as locally inspired food and beverage experiences here. Through this store, which is also the first ever Island Store in India, we aim to catalyze the growing demand for new and unique experiences, while continuing to present our customers with a warm and welcoming Starbucks experience,” added Emmy Kan, President, Starbucks Asia Pacific.

 

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Starbucks and Disney Team Up for Magical Merchandise
Starbucks and Disney Team Up for Magical Merchandise
 

Starbucks and The Walt Disney Company Southeast Asia collaborate to craft a distinctive Starbucks Experience, offering a fresh collection of Disney-themed merchandise designed to evoke cherished memories and universal nostalgia for all generations

 

"Relive the Magic Together" series by Starbucks features beloved Disney characters like Mickey and Friends, Chip 'n Dale, and Dumbo.

 

This exclusive Starbucks merchandise line showcases charming character artwork and a touch of vintage flair.

 

It is starting September 19, for a limited duration, this nostalgic collection will be available in handpicked Indian stores.

 

"Starbucks carries a global legacy of celebrating humanity, nurturing creativity, and spreading joy. Over a decade ago, Tata Starbucks ventured into the Indian market with the commitment to curate unique experiences that transcend the simple act of enjoying a cup of coffee, fostering connections that last a lifetime.” said, Sushant Dash, CEO, TATA Starbucks.

 

"Relive the Magic Together" merchandise assortment from Starbucks includes a diverse selection of 12 drinkware designs.

 

This range encompasses mugs, cold cups, and tumblers, catering to individuals who wish to savor their preferred Starbucks drinks, whether it's in a workplace setting or the comfort of their own home.

 

Each item in this collection showcases whimsical Disney-inspired artwork, infused with the recognizable Starbucks touch

 

This themed collection, starting at INR 2050, will be accessible in designated Starbucks® outlets throughout India.

 

 

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Starbucks Brings Back Its Iconic Anniversary Blend to India
Starbucks Brings Back Its Iconic Anniversary Blend to India
 

As a salute to 52 years of coffee heritage and toast to the future, TATA Starbucks proudly welcomes back the timeless classic – Anniversary Blend.

As coffee has transitioned from a humble morning ritual to a canvas for personal expression, a social experience, and a cultural statement, this treasured blend offers coffee connoisseurs a cup of coffee that is both divine and meaningful.

Introduced first in 1996 to commemorate the company's 25th anniversary, the Anniversary Blend swiftly became a seasonal favorite. This year's celebration presents a reimagined blend, meticulously aged for five years, underscoring the brand's commitment to continually enhance the coffee experience for consumers across the country.

Distinguished by its pronounced flavours, full-bodied character, and unmistakable boldness, the Anniversary Blend 2023 is a symphony of ethically sourced beans exclusively from Indonesia – a region that has inspired Starbucks since its inception in 1971. The blend’s unique composition draws from the coffee-growing regions of Sumatra, West Java, and Sulawesi, resulting in a remarkable cup of Starbucks’ boldest blend. Infused with spicy undertones, fragrant notes of smoked cedar, and allspice, complemented by subtle accents of black truffle and fresh tarragon, this dark-roasted masterpiece delivers an intense, earthy richness that truly defines exceptional coffee.

The packaging of the Anniversary Blend encapsulates the nurturing spirit of the siren – a symbol synonymous with Starbucks – radiating a warm, welcoming, and confident vibe.

“The Anniversary Blend is our homage to Starbucks' rich coffee heritage. Crafted with the finest ethically sourced Indonesian coffee and aged to perfection for five years, this blend showcases our steadfast commitment to innovation, offering a timeless taste. As Starbucks commemorates its 52nd year, we find immense joy in extending this extraordinary coffee experience to coffee aficionados nationwide. Coffee is no longer just a beverage; it's an integral facet of our lives, a culture that binds us and the Anniversary Blend is here to further enrich this very culture,” shared Sushant Dash, CEO, Tata Starbucks.

The limited-edition Starbucks® Anniversary blend is available in 250 grams or customers can choose any of their favorite beverages with the anniversary blend as their espresso of choice across Starbucks stores in India, or via various delivery platforms.

Starbucks currently operates 347 stores in India across 47 cities and are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee - A TATA Alliance. 

 

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Starbucks to Open Sustainability Learning and Innovation Lab in Costa Rica
Starbucks to Open Sustainability Learning and Innovation Lab in Costa Rica
 

Café chain Starbucks is planning to develop a new sustainability learning and innovation lab at Hacienda Alsacia – the company’s global agronomy headquarters for research and development, located in Costa Rica.

The lab will serve as a hub for hands-on and virtual learning opportunities for Starbucks partners (employees), students, researchers and industry leaders to innovate and scale sustainable solutions for some of the world’s most challenging environmental and social issues, including climate adaption and agricultural economics.

“This is an opportunity for us to advance Starbucks environmental promise to give more than we take and our farmer promise to ensure the future of coffee for all. We know we cannot do this important work alone, and the possibilities in front of us to scale solutions, partner with thought leaders and serve as a global hub for innovation are limitless,” shared said Laxman Narasimhan, CEO, Starbucks.

Starting this fall, the lab will offer the first wave of educational programming to select Arizona State University (ASU) students and Starbucks partners. The first wave will leverage ASU’s leading educational technology and world-class faculty to enrich the student experience, including study abroad opportunities tied to existing ASU degree programs, such as Sustainability, Sustainable Food Systems, Global Agribusiness, Environmental and Resource Management, among others. Starbucks lab is expected to physically open within the next three years. 

“This is an exciting new chapter in our nearly decade-long partnership with Starbucks. The new sustainability learning and innovation lab will expand on our collaboration together, working closely to tackle critical challenges with a collective commitment to seek new and sustainable approaches that impact global communities,” added said Arizona State University President Michael Crow.

 

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Tata Starbucks Expands its Beverage, Food Menu Across India
Tata Starbucks Expands its Beverage, Food Menu Across India
 

TATA Starbucks Pvt. Ltd has announced a range of new offerings to customers across its more than 341 Starbucks stores in India, including an exciting lineup of locally inspired new beverages, a completely refreshed food menu selection, and new small cup size ‘Picco’.

 

As TATA Starbucks opens 71 stores in F23 taking its total store count to 341 in 43 cities, the new product offerings demonstrate TATA Starbucks’ long-term investment to the growth of one of its fastest-growing markets.

 

“We have had a great year in F23 with strong revenues and are now present in 43 cities of India. As we expand our presence in Tier 2 and 3 cities, we need to become a more familiar and accessible brand for our consumers,” shared Sushant Dash, CEO, TATA Starbucks Pvt Ltd.

 

The expansion of the new offerings nationwide follows TATA Starbucks’ successful trial of localized menus in Bengaluru, Bhopal, Gurgaon, and Indore in July last year, which was met with positive feedback from customers.

 

“Our pilot where we introduced a range of familiar beverages and a revamped food menu yielded fantastic results from both new and existing customers, which gave us the confidence to expand and go national. As we look ahead, we remain dedicated to our vision of being the coffee destination of choice for customers in India,” he added.

 

The new offerings have been launched and are headlined by a series of Indian-inspired new beverages including the delicious South Indian Filter Coffee, Masala Chai, Elaichi Chai, and a range of exciting Signature Milkshakes. Customers seeking delicious food alongside their favorite beverages will also be able to enjoy a new food selection featuring bite-sized snacks, shareable food such as Hazelnut Triangle, Chicken Puffin, and Chocolate Éclair.

The new food menu also offers a range of freshly assembled sandwiches that are inspired by the local cultural taste and regional favorites such as the Tandoori Chicken Panini Sandwich, Spiced Cottage Cheese Focaccia Sandwich, Herbed Chicken Focaccia Sandwich and more. For first time coffee drinkers and customers new to Starbucks, the new 6oz small cup size ‘Picco’ offered in 6 hot beverages including Cappuccino, Latte, Filter Coffee, Masala Chai, Elaichi Chai and Hot Chocolate, is the perfect option to kick start their Starbucks journey.

 

The announcement also marks the national launch of the brand’s new campaign - #ItStartsWithYourName. The campaign celebrates the spirit of connection, warmth and personalization that welcomes everyone as soon as they step into a Starbucks store and makes them feel at home. It celebrates the love that binds together families in India.

 

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Tata Starbucks Opens Two 24-hour Stores in India
Tata Starbucks Opens Two 24-hour Stores in India
 

Tata Starbucks Private Limited has launched its first-ever 24-hour stores (Non-Airport) in Chennai and Calicut.

The new stores are a testament of Tata Starbucks’ commitment to the Indian market where it currently operates across 341 stores in 4 cities.

Adding to the company’s existing portfolio, the new format offers an added convenience to customers where they can pick their orders any time of the day. Highlighting the company’s long-term commitment in one of Starbucks fastest-growing markets globally, the 24X7 stores will offer customers a safe, convenient and a familiar third place experience.

Tata Starbucks has had an incredible journey in India since its inception in 2012 and we are proud to have achieved yet another milestone. The opening of our first 24X7 stores showcases our commitment to evolving our brand and business in India and providing new and meaningful experiences to our customers,” said Sushant Dash, CEO, Tata Starbucks Pvt. Ltd.

The stores are a fusion of the signature Starbucks warm and welcoming design and the city’s local culture and craftsmanship, serving as an extension of the neighborhoods served.

The Calicut store translates as a beach house integrating into the Calicut Beach. The classic Starbucks Siren represents bringing coffee life from the ocean to this location, adapting to the local culture by presenting elements like Kerala-style mural and metallurgy.

Taking cues from the local culture and nuances, the Chennai store brings a home-like feeling to the consumers. The new 24-hour store uniquely features traditional Chettinad architecture with big spaces and stunning ceramic tiles. The space is an indigenous blend of traditional, intricate Indian architecture and stunning European artwork.

Tata Starbucks is also bringing a new cup size to these stores with Picco, giving new and first-time coffee drinkers a chance to sip and savor their favorite beverage along with local additions such as the all-new filter coffee, masala chai, cardamom chai, milkshakes, freshly assembled sandwiches, bite-sized and shareable food items. The all-new food menu will feature Pesto & Mozzarella Sandwich in Panini, Bhuna Chicken Puff, Hazelnut Triangle, Chocolate Éclair, Egg White & Chicken in Multigrain Croissant, Red Velvet & Orange Cake, Chilli Cheese Toast, Butter Croissant.

 

Starbucks merchandise and free Wi-Fi are available at these stores. In addition, the company will also bring the My Starbucks Rewards™ loyalty program to the cities, introducing members with attractive benefits and become a part of the Starbucks India community.

 

Tata Starbucks had also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, for customers to indulge in a safe, familiar and convenient Starbucks Experience at the comfort of their home.

 

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Tata Starbucks Continues Expansion in Northern India; Opens 1st Store in Agra
Tata Starbucks Continues Expansion in Northern India; Opens 1st Store in Agra
 

Tata Starbucks Private Limited today celebrated the opening of its 338 store in India with a new store location in Uttar Pradesh, Agra – its first location in the historic city.

Delivering the iconic Third Place experience to customers, the opening marks Tata Starbucks 42nd city entry, third in Uttar Pradesh, after Lucknow and Kanpur.

The store will give residents and tourists from across the globe a new spot to enjoy connecting with their loved ones or collaborate for work over their favorite Starbucks beverages.

“We’ve had an incredible journey in India so far; this year we crossed the 40th city milestone, bringing our presence to 338 stores across the country. After having successfully opened our doors to customers in Lucknow and Kanpur, we are delighted and honored to bring Starbucks to Agra, a city so culturally rich and vibrant”, said Sushant Dash, CEO, Tata Starbucks Pvt. Ltd.

The new store in Agra has been designed to reflect the rich historical architecture of the city, while presenting a deep passion for coffee. Inspired by delicate detailing and ornamentation, the store features rounded arches and modern decorative elements on both floors.

Customers are greeted at the door by a Starbucks craft bar and a double-height arch that showcases a custom tapestry designed in collaboration with a local artist Hemakshi Devi. The tapestry, which was handcrafted by a team of local artisans, commemorates traditional embroidery crafts such as Dhurrie and Zardozi.

Starbucks merchandise and free Wi-Fi is also available in the store. In addition, the company will bring the Starbucks Rewards™ loyalty program to the city, which provides members with rewards and personalized benefits as they make Starbucks a part of their daily lives. Tata Starbucks has also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, for customers to indulge in a safe, familiar and convenient Starbucks Experience at the comfort of their home.

 

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Laxman Narasimhan Assumes Role of Starbucks Chief Executive Officer
Laxman Narasimhan Assumes Role of Starbucks Chief Executive Officer
 

Laxman Narasimhan has assumed the role of chief executive officer at Starbucks, effective 20th March and will join the company’s board of directors.

Narasimhan was named incoming CEO on September 1, 2022, succeeding company founder and now former CEO, Howard Schultz.

Following the global search for the new leader of Starbucks, Narasimhan joined the company as incoming CEO on October 1, 2022, bringing nearly 30 years of experience leading global consumer goods businesses and advising retail, grocery, restaurant and e-commerce companies.

Over the past five months, he has embarked on a unique immersion experience, traveling to work with partners (employees) in over 30 stores, manufacturing plants and in support centers around the world, earning his barista certification along the way. He became immersed in the reinvention plans for the company led by Schultz who returned as interim CEO effective April 4, 2022.

“Laxman’s intensive immersion into the business coupled with his extensive experience as a proven brand builder, innovator and operator have uniquely prepared him to lead Starbucks into its next phase of growth. This immersion has deepened Laxman’s understanding of Starbucks culture and values. In this time of learning and listening, he has already won the hearts and minds of our partners around the world,” shared Mellody Hobson, Independent Starbucks Board of Directors chair.

Narasimhan will lead Starbucks Annual Shareholder Meeting this Thursday, March 23. As he ascends into the role, Narasimhan will continue engaging the leadership team, sharing his early learnings and insights and assessing opportunities for the company as they chart a path forward.

“I am humbled to officially step into my role as Starbucks chief executive officer, leading our incredible team of more than 450,000 green apron partners around the world. The foundation Howard has laid – building from scratch an iconic global brand fueled by a lasting passion to uplift humanity – is truly remarkable, and I am honored to have the opportunity to build on this deep heritage,” said Narasimhan by adding that as a human connection business, they have limitless possibilities to deliver for their partners, customers, investors and their communities through every cup and every connection.

 

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Tata Starbucks expands its footprint in India, opens its first store in Andhra Pradesh
Tata Starbucks expands its footprint in India, opens its first store in Andhra Pradesh
 

Tata Starbucks Private Limited has announced its entry into Andhra Pradesh with the opening of a new store in Vijayawada, a part of the state's capital region.

Its entry into the state marks an important milestone and continues to build on the company’s long-term commitment to India, where it serves local communities across 307 stores in 37 cities.

Located in the city’s prominent area, Gurunanak Colony, the new Vijayawada store will offer customers an authentic Starbucks Experience as the company thoughtfully expands its presence across India.

“Opening our doors to the first store in Vijayawada is a moment of great pride for us at Tata Starbucks” said Sushant Dash, CEO, Tata Starbucks Pvt. Ltd.

Customers can savour their favourite beverages including the limited-edition holiday beverages like Crunchy Red Hat Mocha, Toffee Nut Crunch, Gingerbread Spice, Starbucks Christmas Blend and food offerings like Carrot Cake and Christmas Tree Pastry amongst others. 

Starbucks merchandise and free Wi-Fi is also available at the store. In addition, the company will bring the My Starbucks Rewards™ loyalty program to the city, which provides members with rewards and personalized benefits as they make Starbucks a part of their daily lives.

Tata Starbucks has also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, so customers can enjoy a safe, familiar and convenient Starbucks Experience at the comfort of their home.

 

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"Reinvention will touch, and elevate, every aspect of our Starbucks partner, customer and store experiences," says Starbucks Global CEO
"Reinvention will touch, and elevate, every aspect of our Starbucks partner, customer and store experiences," says Starbucks Global CEO
 

Starbucks Corporation on Thursday reported financial results for its 13-week fiscal fourth quarter and 52-week fiscal year ended October 2, 2022.

The comparable prior-year periods in fiscal 2021 included 14- and 53-weeks, respectively. GAAP results in fiscal 2022 and fiscal 2021 include items that are excluded from non-GAAP results.

“We saw accelerating demand for Starbucks coffee around the world in Q4 and throughout the year,” said Howard Schultz, interim chief executive officer. “And our Q4 results demonstrate early evidence of the success of our U.S. Reinvention investments. Reinvention will touch, and elevate, every aspect of our Starbucks partner, customer and store experiences, and ideally position Starbucks to deliver accelerated, sustainable, long-term, profitable growth and value creation beginning in 2023,” Schultz added.

Global comparable store sales increased 7%, primarily driven by an 8% increase in average ticket.

The company opened 763 net new stores in Q4, ending the period with 35,711 stores globally: 51% company-operated and 49% licensed.

At the end of Q4, stores in the U.S. and China comprised 61% of the company’s global portfolio, with 15,878 stores in the U.S. and 6,021 stores in China.

“We are incredibly proud of our Q4 performance, and our 2023 guidance sets the stage for another year of record performance,” commented Rachel Ruggeri, chief financial officer.

 

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6 Reasons Laxman Narasimhan is right fit as Starbucks CEO
6 Reasons Laxman Narasimhan is right fit as Starbucks CEO
 

Starbucks has appointed Laxman Narasimhan as the company’s next chief executive officer and a member of the Starbucks Board of Directors.

Narasimhan will join Starbucks as incoming ceo on October 1, 2022 after relocating from London to the Seattle area and will work closely with Howard Schultz, interim ceo, before assuming the ceo role and joining the Board on April 1, 2023.

An Inspiring Leader: “Laxman is an inspiring leader. His deep, hands-on experience driving strategic transformations at global consumer-facing businesses makes him the ideal choice to accelerate Starbucks growth and capture the opportunities ahead of us. His understanding of our culture and values, coupled with his expertise as a brand builder, innovation champion, and operational leader will be true differentiators as we position Starbucks for the next 50 years, generating value for all our stakeholders. On behalf of the entire Board, I am thrilled to welcome Laxman as Starbucks next ceo,” said Mellody Hobson, Independent Starbucks Board of Directors chair.

Experienced- professional with global brands: Narasimhan brings nearly 30 years of experience leading and advising global consumer-facing brands. Known for his considerable operational expertise, he has a proven track record in developing purpose-led brands. Building on companies’ histories, he has succeeded in rallying talent to deliver on future ambitions by driving consumer-centric and digital innovations.

A path breaker: Most recently, he served as chief executive officer of Reckitt, where he led the company through a major strategic transformation and a return to sustainable growth.

A desire to innovate: During the transition period, Narasimhan will be fully immersed in the company, spending time with Schultz and the management team, partners and customers and gaining in-depth exposure to the brand, company culture, and Reinvention plan. This will initially include Starbucks store immersions, visiting manufacturing plants and coffee farms, connecting with partners around the globe as well as Starbucks long term business partners.

Schultz will remain in the role of interim ceo during this transition period, following which he will continue as a member of the Starbucks Board of Directors. He will remain closely involved with the company’s Reinvention and act as an ongoing advisor to Narasimhan.

Building capability & driving growth: “When I learned about Laxman’s desire to relocate, it became apparent that he is the right leader to take Starbucks into its next chapter. He is uniquely positioned to shape this work and lead the company forward with his partner-centered approach and demonstrated track record of building capabilities and driving growth in both mature and emerging markets. As I have had the opportunity to get to know him, it has become clear that he shares our passion of investing in humanity and in our commitment to our partners, customers, and communities,” added Schultz.

Previously, Narasimhan held various leadership roles at PepsiCo, including as global chief commercial officer, where he was responsible for the company’s long-term strategy and digital capabilities.

Knowing Customer is the King: “Starbucks commitment to uplift humanity through connection and compassion has long distinguished the company, building an unrivaled, globally admired brand that has transformed the way we connect over coffee. I am humbled to be joining this iconic company at such a pivotal time, as the Reinvention and investments in the partner and customer experiences position us to meet the changing demands we face today and set us up for an even stronger future,” said Narasimhan.

Narasimhan is also a trustee of the Brookings Institution, a member of the Council on Foreign Relations, served as a member of the UK Prime Minister’s Build Back Better Council, and is a member of Verizon’s Board of Directors. He holds a degree in Mechanical Engineering from the College of Engineering, University of Pune, India. He has an MA in German and International Studies from The Lauder Institute at The University of Pennsylvania and an MBA in Finance from The Wharton School of The University of Pennsylvania.

 

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Chai Point appoints ex-Starbucks Manmeet Vohra as Chief Brand and Digital Officer
Chai Point appoints ex-Starbucks Manmeet Vohra as Chief Brand and Digital Officer
 

Tea café chain Chai Point has appointed Manmeet Vohra as Chief Brand and Digital Officer.

With 20 years of strategic brand building experience and special expertise in the Consumer Retail Lifestyle Industry, Vohra, in her storied career, has led brand building for renowned international brands including Starbucks, Visa and TAG Heuer.

She started her luxury lifestyle marketing journey with the Moet Hennessy Louis Vuitton (LVMH Group) in 2003 where she worked with TAG Heuer watches for eight years.

Vohra served as the Director, Marketing, Category and Loyalty at Tata Starbucks between 2013 and 2017. She also had a brief stint as the Marketing Head, India and South Asia at Visa until 2019. Most recently, Vohra worked as an Independent Brand Consultant, devoting her energies to help brands and startups, across the spectrum, with strategic brand building.

She joins the Chai Point leadership team at a time when the brand is growing aggressively across channels like retail stores, cloud kitchens, corporate offices and institutions, online CPG and HORECA (hotels, restaurants and cafes).

“We are committed to building a global Chai and Coffee beverage platform leveraging the software and hardware capabilities of our myChai brewing system. We are thrilled to have Manmeet Vohra join our seasoned senior leadership team in building a global brand for our platform,” shared Amuleek Singh Bijral, Co-Founder and CEO, Chai Point.

At Chai Point, Vohra will focus on elevating and deepening the Chai Point consumer connect across all its channels - including the brand’s international foray. Her focus will especially be on building an integrated digital experience through the Chai Point App.

On the business front, Chai Point is planning to aggressively open new retail stores this year including taking the Chai Point experience to consumers in new cities. With the office channel making a comeback, Chai Point aims to double their Cloud based myChai brewing systems presence in the channel.

The company also plans to tap into the mid-size bakery market which is over 10 lakh cafes and bakeries in India by installing myChai brewing system across the space. myChai brewing system is a Cloud-connected Chai and coffee dispenser technology platform which gives Chai Point the capability to brew fresh chai and coffee with consistent quality at a global scale.

 

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Starbucks goes vegan in India; launches vegan menu in partnership with Imagine Meats
Starbucks goes vegan in India; launches vegan menu in partnership with Imagine Meats
 

Tata Starbucks has introduced an all-new vegan product lineup in India in partnership with Imagine Meats, a local plant-based food venture by Celebrity Couple & Entrepreneurs Riteish and Genelia Deshmukh.

Starting this month, Starbucks is adding three food products: Vegan Sausage Croissant Roll, Vegan Hummus Kebab Wrap and Vegan Croissant Bun.

“Customers in India are increasingly looking to explore more vegan food options. Since Starbucks arrived in the India market, we have always aimed to provide locally-relevant choices for vegetarian customers, and this new collaboration with one of India’s home-grown ventures, Imagine Meats, is yet another way to offer our customers more ways to customize their Starbucks Experience with delightful new offerings,” shared Sushant Dash, CEO, Tata Starbucks Pvt Ltd.

The newly-launched vegan food menu provides more vegan options for customers, in addition to Starbucks’ existing beverage customization options with plant-based dairy alternatives such as almond, oat and soy.

For Starbucks, expanding vegan menus globally is one of the ways the company is pursuing its goal to reduce its carbon footprint by 50%.

“Imagine Meats is our heartfelt endeavor towards nurturing a caring attitude regarding the planet while nurturing conscious and sustainable high protein food choices. We are thrilled to be joining hands with Starbucks who supports our vision and to introduce a new vegan food menu in India that offers consumers a simple guilt-free switch to plant-based meat,” added Riteish and Genelia Deshmukh, Founders of Imagine Meats.

The new vegan product lineup is available in select stores in Mumbai, Delhi NCR, Hyderabad, Bangalore, Goa, Jaipur, Kolkata, and Pune.

As per a September 2021 study by a retail broking company in India*, the plant-based meat market in India is estimated at $30-40 million. The new menu joins a growing list of vegan menu options available to the brand’s customers around the world.

Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Ltd and currently operates 272 stores in India across 28 cities.

 

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Bolthouse Farms acquires juice-brand Evolution Fresh from Starbucks
Bolthouse Farms acquires juice-brand Evolution Fresh from Starbucks
 

California-based Bolthouse Farms has acquired Starbucks cold-pressed juice brand Evolution Fresh.
 
The partners (employees) that support the business will also transition to Bolthouse Farms upon close of the transaction.

Evolution Fresh is a leading producer of primarily organic, cold-pressed, premium juice products. By joining forces with Bolthouse Farms – the No. 1 super premium refrigerated beverage brand and largest carrot supplier to North American retailers* – Evolution Fresh will have the opportunity to accelerate its growth trajectory while Starbucks focuses its efforts on the growth of the core Starbucks business and its partner and customer experience.

“Evolution Fresh has grown steadily over the last several years as a result of our partners’ hard work and commitment to the brand. We feel there is a great runway and opportunity to take Evolution Fresh to the next level, and Bolthouse Farms’ considerable experience and success in the premium beverage category will allow the brand to continue growing,” said Hans Melotte, Starbucks executive vice president Global Channel Development. 

Through this acquisition, Bolthouse Farms will expand its beverage offerings from nutrient-dense, plant-powered juices and smoothies to include a full lineup of primarily organic cold-pressed, premium juices. Starbucks stores in the U.S. will continue to sell Evolution Fresh products. 

“Evolution Fresh is a natural extension of the Bolthouse Farms portfolio and we look forward to welcoming the team. At Bolthouse Farms, with the support of Butterfly, we strive to ensure that the acres we grow and beverages we make have a positive impact on the land, on the people who make up our company, and on all people,” said Jeff Dunn, chairman and chief executive officer of Bolthouse Farms.

Butterfly is a leading private equity firm that specializes in the food sector with a particular focus on high-growth, on-trend categories.  Through Bolthouse Farms, Evolution Fresh joins Butterfly’s brand portfolio that includes the likes of Chosen Foods, MaryRuth Organics, Orgain, and Pete and Gerry’s Organics.

The transaction, which is for an undisclosed amount, is expected to close later this year.

 

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Tata Starbucks joins hand with Sabyasachi to launch limited edition collection
Tata Starbucks joins hand with Sabyasachi to launch limited edition collection
 

Tata Starbucks is partnering with celebrated Indian designer and couturier, Sabyasachi Mukherjee, this spring for a limited-edition collection, available exclusively in India.

 

The Sabyasachi + Starbucks® collection will feature a range of lifestyle drinkware including ceramic mugs and stainless-steel tumblers.

 

“We are delighted to partner with an archetypal Indian brand like Sabyasachi. As part of Tata Starbucks commitment to empowering girls and young women, we have a rich relationship with Educate Girls, and I am thrilled our work has resonated with Sabyasachi,” shared Sushant Dash, CEO, Tata Starbucks Private Limited by adding that this collaboration will give customers a chance to experience two of their beloved brands coming together to make a difference and actively support education for girls.

 

The Sabyasachi X Starbucks® collection showcases an idea of Indian art, rooted in its multi-cultural heritage and celebrating the power of cross-cultural storytelling.

As part of the partnership, Tata Starbucks and Sabyasachi will come together to support ‘Educate Girls’—a non-profit organization with a focus on working towards improving girls and young women’s education across rural India providing the support they need to develop their skills and find careers.

 

“I am honoured to collaborate with an iconic global brand like Starbucks to help amplify a cause so dear to my heart. I hope this collaboration sparks hope, creates change and helps give back to a most worthy cause,” added Sabyasachi Mukherjee, luxury Indian designer and couturier.

 

The limited-edition collection, priced from INR 1600 to INR 2500, will be available starting April 12 at all Starbucks® stores across the market while supplies last.

 

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Starbucks founder Howard Schultz returns as CEO; suspends stock repurchasing program
Starbucks founder Howard Schultz returns as CEO; suspends stock repurchasing program
 

Starbucks Corporation has marked the return of founder Howard Schultz as chief executive officer and as a director on the company’s Board.

In an early morning letter, Schultz shared with all company stakeholders a vision and invitation to join in the reimagination of the company he built, one with a storied history and an enduring mission to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.

“I am returning to the company to work with all of you to design our next Starbucks — an evolution of our company deep with purpose, where we each have agency and where we work together to create a positive impact in the world,” he wrote.  

Schultz also announced Starbucks will suspend its stock repurchasing program, effectively immediately. “This decision will allow us to invest more into our people and our stores — the only way to create long-term value for all stakeholders.”

Schultz is known for his transparent and bold leadership with a history of leading a business that can simultaneously deliver best-in-class financial performance, shared success with its people and measurable societal impact in the communities it serves.

“Our vision is to once again reimagine a first-of-a-kind for-purpose company in which the value we create for each of us as partners, for each of us as customers, for our communities, for the planet, for shareholders—comes because our company is designed to share success with each of us and for the collective success of all our stakeholders,” he wrote. 

Since the company’s initial public offering in 1992, Starbucks has continued to provide innovative benefits, including access to healthcare benefits for full- and part-time employees, equity in the form of stock options, free college tuition through the Starbucks College Achievement Plan, comprehensive mental health benefits, pay equity, best-in-class paid parental leave and a national sick pay program.

During Schultz’s previous four decades as ceo and chairman, the company grew from 11 stores to more than 28,000 stores in 77 markets around the world.  During his tenure, Starbucks delivered a 21,000% gain in the value of its stock price between its initial public offering in 1992 and Schultz’s departure as ceo in 2017.

 

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Starbucks announces leadership transition; CEO Kevin Johnson to retire after 13 years
Starbucks announces leadership transition; CEO Kevin Johnson to retire after 13 years
 

Starbucks announces leadership transition; CEO Kevin Johnson to retire after 13 years

Starbucks Corporation has that Kevin Johnson, president and chief executive officer, intends to retire after a 13-year tenure at the company, including the last five years as CEO.

Johnson will transition from his current role on April 4, 2022, and will continue to serve as a Starbucks partner (employee) and special consultant to the company and Board of Directors through September.

The Starbucks Board of Directors has been engaged in continuous CEO succession planning, assisted by Russell Reynolds Associates since 2021, and anticipates selecting a new leader by the Fall.

To ensure seamless stewardship of the company until a permanent successor is named, the Board has appointed Howard Schultz as interim chief executive officer, effective April 4, 2022. Schultz will also rejoin the company’s Board of Directors.

“On behalf of the entire Board, I want to express our sincerest thanks to Kevin for his leadership of Starbucks. Kevin and the entire executive team stepped up to the challenge of the pandemic and navigated one of the most difficult periods in modern history. The economic certainty provided to partners during the early months of the COVID shut down, as well as during mandatory quarantines, underscores our core values and will be an enduring legacy for the company. During Kevin’s tenure, Starbucks scaled an industry leading digital offering spanning nearly 45 million Starbucks Rewards members in the U.S. and China,” said Mellody Hobson, Independent Starbucks Board of Directors chair. 

Johnson, who has served on the Starbucks Board of Directors since 2009, joined the Starbucks leadership team in 2015 as president and chief operating officer. In 2017, Johnson was named president and chief executive officer, succeeding founder Schultz. 

“A year ago, I signaled to the Board that as the global pandemic neared an end, I would be considering retirement from Starbucks. I feel this is a natural bookend to my 13 years with the company,” added Johnson.

Schultz is volunteering his time as interim ceo to Starbucks and will receive $1 of compensation. 

 

 

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Starbucks partners with Grab to enhance customer experience in Southeast Asia
Starbucks partners with Grab to enhance customer experience in Southeast Asia
 

Starbucks has partnered with Grab, Southeast Asia’s leading superapp, across six markets, including the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.

The partnership will provide customers across Southeast Asia with a seamless Starbucks Experience, allowing them to earn Starbucks Rewards benefits on purchases through Grab, have more ways to order and pay in stores, and enjoy their Starbucks orders sooner with last-mile delivery fulfillment through Grab’s delivery network. 

“As one of the most digitally connected regions in the world, Southeast Asia continues to inspire us to elevate the Starbucks Experience,” said Erin Silvoy, vice president, product and marketing, Starbucks Asia Pacific by adding that this partnership will allows them to provide more options for customers to create a Starbucks Experience that is right for themwhile also helping to deliver positive impact in the communities we serve through FoodShare program.

Customers will be able to enjoy more personalized and convenient experiences that deepen their connection to Starbucks through a range of Grab services including GrabPay, GrabRewards, GrabFood, GrabExpress and GrabGifts.

Building on Starbucks and Grab’s shared commitment to creating positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste, through the expansion of Starbucks FoodShare food donation program, starting in the Philippines this March.

 “Consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee. We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels. We are excited to be working with Starbucks, one of the most iconic and loved coffee retailers, on this wide-ranging partnership to deliver a more personalized, rewarding, and seamless experience to our customers,” added Saad Ahmed, Managing Director, Commercial at Grab. 

 

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Starbucks enters into energy drink segment; launches BAYA Energy
Starbucks enters into energy drink segment; launches BAYA Energy
 

Starbucks is entering the energy category for the first time with the introduction of Starbucks BAYATM Energy, a ready-to-drink (RTD) beverage.

The beverage is crafted from caffeine naturally found in coffee fruit as well as antioxidant vitamin C for immune support to give consumers a boost of feel-good energy.

The beverages were developed through the North American Coffee Partnership (NACP), a joint venture between Starbucks and PepsiCo to create RTD coffee and energy products.

“We’re thrilled to introduce Starbucks BAYA Energy to our customers, providing them with a refreshing, fruit-flavored boost of feel-good energy, in a way only Starbucks can deliver,” said Chanda Beppu, VP- Channel Development Americas at Starbucks by adding that over the years they have continued to identify new and exciting ways to expand their ready-to-drink portfolio.

Starbucks BAYA Energy is available in three delicious fruit flavors – Mango Guava, Raspberry Lime and Pineapple Passionfruit – and contains 90 calories and 160 mg of caffeine per 12 oz. can.

Consumers can now find Starbucks BAYA Energy nationwide in grocery stores, national retailers, convenience stores and gas stations as well as online where groceries are sold for a suggested retail price of $2.89.

Beginning March 1, customers can also find Starbucks BAYA Energy at Starbucks stores in the U.S.

According to Mintel, energy drinks are on the rise as a great tasting, convenient and quick source of energy, and the consumer need for energy has only increased during the pandemic. With total energy drink sales up 9.2% in 2020, an increase of 37.4% from 2015, energy drinks are one of the strongest performing and consistent categories in the wider non-alcoholic beverage industry, largely due to consumer desire for functional ingredients.

“Starbucks has been a leader in the ready-to-drink coffee category since 1994 and we continue to focus on beverage innovation with the highest quality coffee and ingredients,” added Beppu.

 

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Tata Starbucks high on expansion this new year; enters six new city
Tata Starbucks high on expansion this new year; enters six new city
 

Tata Starbucks Pvt. Ltd. today announced its entry into six new markets in India, marking its largest store expansion in a year.

The entry into Siliguri, Nashik, Guwahati, Thiruvananthapuram, Goa and Bhubaneshwar, demonstrates Tata Starbucks` commitment to accelerating the Starbucks Experience for customers across India.

With a growing base of coffee enthusiasts across the country, the brand makes its first appearance in the states of Assam, Goa and Odisha.

“Tata Starbucks is grounded in growing with its partners and customers together and thus expanding our footprint in India is a matter of great pride for us”, said Sushant Dash, CEO, Tata Starbucks Pvt. Ltd.

Each new store in the six cities is a celebration of the people who represent the diverse culture of the region.

The stores are a fusion of the signature Starbucks warm and welcoming design and the city’s local culture and craftsmanship, serving as an extension of the neighbourhoods we serve.

Starbucks will also bring My Starbucks RewardsTM loyalty program to each of the cities, which provides members with a host of rewards and personalized benefits as they make Starbucks a part of their daily lives. Starbucks brand merchandise and free Wi-Fi will be available across all stores.

With 252 stores in 26 cities, Starbucks stores across the country have re-opened for dine-in and takeaway in-line with the guidelines issued for the respective cities.

 

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Starbucks Brazil Licensee SouthRock to open 8 new stores Minas Gerais
Starbucks Brazil Licensee SouthRock to open 8 new stores Minas Gerais
 

As part of its continued expansion plans in the market, SouthRock – the licensed operator of Starbucks retail stores in Brazil announced the opening of eight stores in Minas Gerais.

Store locations include Aeroporto Internacional de Belo Horizonte and Boulevard Shopping, opened on November 18 and 27, respectively, and BH Shopping, Minas Shopping, Shopping Cidade BH, two more stores at the airport and Uberlândia Shopping, in Uberlândia, which will all open in the coming weeks.

“It is with great excitement that we announce our arrival in Minas Gerais with eight unique store locations offering high quality arabica coffee from Brazil and around the world. As we celebrate our 15th anniversary in Brazil,” said Claudia Malaguerra, MD, Starbucks Brazil.

Boasting one of the strongest coffee cultures of all Brazilian states, Minas Gerais was chosen earlier this year as the destination of Starbucks first Farmer Support Center in the country. Located in Varginha, this new Center extends the company’s presence in the region and aims to provide valuable resources to local coffee communities as part of Starbucks commitment to source coffee responsibly, for the betterment of people and the planet.

The new stores will feature a warm and comfortable atmosphere for customers to enjoy handcrafted beverages prepared by passionate baristas. Menu options range from the Starbucks® Brasil Blend – a unique coffee made with 100% Brazilian beans from the regions of Minas Gerais, São Paulo and Bahia – to other locally relevant offerings, such as an exclusive “mineira” recipe of the traditional Pão de Queijo, a bestselling item only offered by Starbucks in Brazil and developed in partnership with Forno de Minas.

To ensure a consistent Starbucks Experience, the company is opening a Starbucks Training Center in Minas Gerais, located inside the Confins Airport. At this facility, Starbucks Brazil store baristas can participate in training programs covering barista certifications, customer service practices, operational routines, and courses on the coffee industry, quality, and food safety. Learnings acquired at the Center will also be shared with the teams located at future stores in the state.

With the Minas Gerais store openings, Starbucks Brazil will have 142 stores and around 1,600 partners (employees).

 

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Starbucks Pickup partners with Amazon Go to launch new store concept in NYC
Starbucks Pickup partners with Amazon Go to launch new store concept in NYC
 

The new Starbucks Pickup with Amazon Go, located in New York City at 59th Street between Park & Lexington Avenues, opens on November 18, 2021. 

The store is a combination of a Starbucks Pickup and Amazon Go, utilizing the order ahead feature in the Starbucks app and Amazon Go’s Just Walk Out technology to create an easy checkout experience, alongside a modernized lounge that features individual workspaces and expanded tables with power outlets and USB ports.

The new store offers the full Starbucks menu and a curated assortment of food and beverages in the Amazon Go market, including fresh-prepared salads, sandwiches, bakery items, and snack options.

“The new Starbucks Pickup with Amazon Go is designed to provide our customers with an experience that delivers convenience and connection in an effortless way,” said Katie Young, senior vice president of global growth and development at Starbucks.

Starbucks Pickup stores primarily accept orders that are placed through the Starbucks app prior to the customer arriving at the store. Customers can place and pay for their order by selecting the Starbucks on “59th between Park & Lex w/ Amazon Go” as their desired location in the app. Once the customer arrives at the location, they can find the status of their order on a digital screen in the store and then pick up their order directly from a Starbucks barista.

“Amazon Go and Starbucks share a common vision to provide innovative in-store experiences that are centered on the customer,” said Dilip Kumar, vice president of physical retail and technology at Amazon by adding that customers have enjoyed the effortless shopping experience enabled by Just Walk Out technology at Amazon Go where they can simply come in, grab something delicious to eat or drink, and just leave and carry on with their day without having to wait in line to pay.

To enter the Amazon Go market and store’s lounge seating, customers can use the “In-Store Code” in the Amazon Shopping app, Amazon One or a credit card, and then shop the Amazon Go market like any other Amazon Go store. Once inside, anything customers take off the shelf is automatically added to their virtual cart. Anything they put back on the shelf comes out of their virtual cart. When a customer is done shopping, they can either sit in the lounge area to enjoy their Starbucks® beverage and food item selected from the Amazon Go market or be on their way. After the customer leaves the Amazon Go market, their card will be charged and they can access their receipt within a few hours, sometimes faster.

Starbucks and Amazon Go plan to open at least three Starbucks Pickup with Amazon Go stores in the coming year, with a second location planned for The New York Times Building located at 40th Street & 8th Avenue in New York City next year.

 

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Starbucks elevates Leo Tsoi to CEO Starbucks China
Starbucks elevates Leo Tsoi to CEO Starbucks China
 

Starbucks Coffee Company has promoted Leo Tsoi to chief executive officer of Starbucks China.

Serving as Starbucks China’s chief operating officer and president of Starbucks Retail for the last five years, Tsoi has led efforts to grow Starbucks footprint across the Chinese mainland to 5,200 stores across more than 200 cities today.

He has engineered the development of a robust and diversified store portfolio by pioneering new store concepts, which have influenced new coffee-inspired lifestyles and further elevated third place experiences for Starbucks customers in China.

As one of the leading architects behind Starbucks China’s phenomenal growth since he rejoined the company in 2012, Tsoi previously served in various leadership positions, including vice president of North China region, chief marketing officer, and vice president of Store Development and Design, making many important contributions to strengthening Starbucks coffee leadership and elevating the Starbucks Experience.

“Leo has relentlessly pushed the envelope on innovation in China where customer loyalty and love for the Starbucks brand is unmatched,” said Kevin Johnson, president and ceo, Starbucks Coffee Company by adding that he has a great confidence in Leo’s ability to continue building the relationships the brand has with Chinese customers.

With Tsoi’s promotion, Molly Liu is being elevated to chief operating officer of Starbucks China. Liu is a nine-year partner (employee) responsible for leading the development of Starbucks China’s Digital Ventures business, a leading growth engine for the company.

With these promotions, Belinda Wong will continue to serve as chairman of Starbucks China, focusing her attention toward delivering a holistic, long term strategy for Starbucks in the market, driving innovation through Starbucks Siren Ventures in China and other partnership opportunities, as well as elevating social impact in local communities through the Beijing Starbucks Foundation.

“Starbucks success in China today would not have been possible without Belinda’s visionary leadership over the past decade, leading the company to achieve unprecedented growth and transformation with her courage, steely determination, and deep passion for Starbucks and our partners,” said Johnson.

These appointments are effective October 1, 2021.

 

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Starbucks opens farmer support center in Brazil for coffee growing
Starbucks opens farmer support center in Brazil for coffee growing
 

Starbucks has announced the opening of its first Farmer Support Center in Brazil, and tenth globally.

Located in Varginha, Minas Gerais state, the new Farmer Support Center extends Starbucks presence in a key coffee producing region and aims to provide valuable resources to local coffee communities as part of the company’s commitment to source coffee responsibly, for the betterment of people and the planet.

“At Starbucks, coffee is core to who we are and what we do. The opening of the Starbucks Brazil Farmer Support Center represents an important milestone in Starbucks continued investments in coffee growing communities. As we aspire to ensure a sustainable future of coffee for all,” said Alfredo Nuno, director Global Farmer Support Centers and Hacienda Alsacia at Starbucks.

The Farmer Support Center will enable Starbucks to work alongside local producers, suppliers and agencies to learn more about the unique environmental and social challenges facing the region, gain greater knowledge of advanced growing techniques, and collaborate on long-term solutions to best support farmers.

To promote transparent, profitable and sustainable coffee growing practices, Starbucks Sustainability Coordinators working at the Farmer Support Center will implement projects, workshops and trainings relevant to the unique needs of the coffee growers, such as safety best-practices and complex labor and environmental regulations.

The Farmer Support Center also aims to provide on-the-ground trainings for C.A.F.E. Practices, the company’s ethical sourcing verification program, that measures farms against economic, social and environmental criteria.

“We are looking forward to strengthening our relationship with Starbucks and working together to advance our mutual goal of producing high-quality coffee that adheres to both C.A.F.E. Practices and local rules and regulations in a sustainable way,” added said Lucio Dias, Director of Guaxupé Coffee Farmers’ Cooperative.

The company leverages its Farmer Support Centers to provide open-source agronomy and trainings on ethical sourcing practices to farmers, regardless of whether or not they sell to Starbucks. Globally, since the opening of Starbucks first Farmer Support Center in 2004 in Costa Rica, the company has trained more than 200,000 farmers through the program.

 

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Starbucks opens first cafe in Barbados, partners with Caribbean Coffee Traders Limited
Starbucks opens first cafe in Barbados, partners with Caribbean Coffee Traders Limited
 

The new café, located at Haggatt Hall St. Michael, will welcome local customers beginning July 30.

Customers will enjoy the iconic Starbucks coffeehouse experience alongside Starbucks signature handcrafted beverages prepared by passionate baristas, and locally-sourced menu options including sandwiches, wraps and juices.

“We are honored to have the opportunity to bring the unparalleled Starbucks Experience to customers in Barbados, our 10th market in the Caribbean, in partnership with Caribbean Coffee Traders Limited,” said Ricardo Rico, General Manager, Starbucks Latin America and the Caribbean.

CCTL, a consortium led by Margaritaville Caribbean Group and Adam Stewart in his private capacity, through its sub-licensee Caribbean Coffee Baristas (Barbados) Ltd., will be the operating licensee of Starbucks® retail stores in Barbados, leveraging more than 25 years of retail and hospitality experience within the Caribbean region.

Barbados is the fifth market where CCTL operates Starbucks retail stores, in addition to locations in Jamaica, Turks and Caicos, the Cayman Islands and Panama. Together, CCTL and Starbucks plan to open more stores in the coming years, with a shared commitment towards creating opportunities and delivering a unique customer experience.

“We are thrilled to introduce the Starbucks brand on the beautiful island of Barbados,” shared Ian Dear, Founding Partner of CCTL and CEO of Margaritaville Caribbean Group.

In addition to ample indoor and outdoor seating, Starbucks first store in Barbados features a unique design and convenient pick-up window for customers on the go. Plans to offer customers a convenient way to place and pay for their order online, in advance of their visit, and pick it up at their earliest convenience at the store’s designated pick-up window are also underway.

 

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Starbucks delivers record performance, net revenue up 78% to $7.5 Billion
Starbucks delivers record performance, net revenue up 78% to $7.5 Billion
 

Starbucks Corporation has announced financial results for its 13-week fiscal third quarter ended June 27, 2021. 

As per the report, Q3 Comparable Store Sales Up 73% Globally; U.S. Up 83% with 10% Two-Year Growth.

“Starbucks delivered record performance in the third quarter, demonstrating powerful momentum beyond recovery. Our ability to move with speed and agility and to be out in front of shifting customer behaviors has helped further differentiate Starbucks, positioning us well for this moment,” said Kevin Johnson, President & CEO, Starbucks.

The international comparable store sales increased 41%, driven by a 55% increase in comparable transactions, partially offset by a 9% decline in average ticket.

“As the Great Human Reconnection continues to unfold, our partners are rising to the occasion, ready to meet our customers wherever they need us to be – with the right store, in the right place, at the right time. Given the strength of our diverse portfolio and the elevated Starbucks Experience, as evidenced in our Q3 record results, we are raising our full-year financial outlook and are confident in our ability to continue to execute our ‘Growth at Scale’ agenda to unlock the full potential of the Starbucks brand,” added Johnson.

The company opened 352 net new stores in the third quarter of fiscal 2021, yielding 3% year-over-year unit growth, ending the period with a record 33,295 stores globally, of which 51% and 49% were company-operated and licensed, respectively.

Stores in the U.S. and China comprised 62% of the company’s global portfolio at the end of the third quarter of fiscal 2021, with 15,348 and 5,135 stores, respectively.

The brand has focused on a highly differentiated Starbucks Experience, focused on the customer experience, relevant new beverage platforms, and expanded digital customer relationships, translating to increased consumer preference and deeper customer engagement.

 

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Starbucks Korea partner Emart may take full control over coffee chain
Starbucks Korea partner Emart may take full control over coffee chain
 

Emart that is owned by retail giant Shinsegae Group, and also holds a 50 percent stake in Starbucks Korea, is in talks to buy the remaining 50 percent held by the Starbucks global.

As per reports, Shinsegae’s hypermarket chain unit Emart is reportedly seeking to raise its stake in the Korean unit of Starbucks from the current 50 percent to 70 percent while Singapore’s sovereign wealth fund GIC will buy a 30 percent stake.

While revealing the ongoing negotiation with Starbucks Coffee International in a regulatory filing on Monday, the retail giant also mentioned that nothing has been fixed.

However, market onlookers expect the deal to close as early as this week, with GIC mulling to pay some 800 billion won ($693 million) for the 30 percent stake.

The deal, which values Starbucks Korea at about 2.7 trillion won, might entail an initial public listing within four or five years as part of GIC’s condition for investment, as per reports by KoreaHerald.

 

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