Starbucks Introduces Classics Coffee Menu to Reflect Indian Tastes

Starbucks has unveiled a new Classics coffee range, celebrating its 12 years in India by focusing on the country’s rich cultural heritage. The menu is designed with India-inspired ingredients, blending local flavors with consistency in preparation, reflecting the brand's commitment to the Indian market.

Made with the top 3 percent of Arabica coffee beans globally, the Classics coffee beverages cater to Indian preferences for sweetness, texture, and temperature. The menu includes offerings like Classic Hot Coffee, a blend of espresso and milk, and Classic Iced Coffee, which combines bold espresso with jaggery and milk, starting at Rs 150. In addition to the coffee, the menu features sandwiches like the Chilli Paneer Sandwich, Spinach Corn Sandwich, Paneer Tikka Sandwich, Egg and Mayo Sandwich, and Chicken Salad Sandwich.

Sushant Dash, CEO of TATA Starbucks said, “With more than a decade of history in India, we have been captivated by our country’s unique diversity, the vibrant cultural tapestry, and numerous streaks of ideas brewing around us. This inspired us to create a beverage lineup which is a true testament to the growing cultural confidence and pride of India. Each beverage is curated with top 3 percent Arabica coffee beans from the world to reflect the taste buds of the Indian consumer, combining it with our Third-Place experience to celebrate not just special occasions, but everyday moments and conversations with loved ones."

Since entering the Indian market in 2012, TATA Starbucks operates more than 454 stores across 67 cities with over 3,800 partners, continuing to expand its global and localized offerings in India.