Subway adds two new 'Shaahi Subs'on its Indian platter
Subway adds two new 'Shaahi Subs'on its Indian platter

Subway India has unveiled two new submarine sandwiches (subs) named Veg Seekh sub and Chicken Kofta sub in an affordable price range. 

Inspired by the popular Mughlai cuisine, the new shaahi subs, promise a royally flavorful experience to Subway customers' palates. The exquisite subs are available across all Subway restaurants in the country for a limited period only.

The Veg Seekh sub comes filled with the goodness of fresh veggies and vegetarian Kebabs specially prepared from Bengal gram and soya granules sprinkled with authentic Indian spices. The Chicken Kofta sub features a tasty filling of Chicken Koftas or meatballs made from coarsely ground chicken mixed with exotic Indian herbs, spices and cooked to perfection. “The shaahi subs would help reinforce our guests' brand affinity and consideration giving them yet another tempting reason to visit SUBWAY. We are also promoting these subs through a 360 degree marketing campaign,” said Sanjiv Pandey, Marketing Manager, Subway Systems India Pvt. Ltd.

Ranjit Talwar, Country Head Subway Systems India Pvt. Ltd. commented, “Subway’s focus on customization enables it to innovate and create new products mostly inspired from well-loved local Indian flavours.”

The much loved sandwich chain is known for its delectable subs and salads prepared right in front of the customer using an assortment of veggies and breads that are baked fresh in each Subway restaurant, everyday. Subway came to India in 2001 and currently has 580 restaurants in more than 70 Indian cities.

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