Subway, one of the largest restaurant brands globally, continues to progress in its international growth strategy, aiming to increase its footprint while enhancing guest experiences. Over the past three years, Subway has secured more than 20 master franchise agreements, leading to commitments for over 10,000 new restaurant locations. These agreements have contributed to more than 40 percent of Subway’s new restaurant openings this year, with the company seeing steady expansion in the retail and hospitality sectors across various countries, including India.
In 2024 alone, Subway has signed seven new master franchise agreements, marking its entry into Paraguay and Mongolia and expanding further into France, the Czech Republic, Luxembourg, Belgium, Switzerland, Liechtenstein, Brazil, El Salvador, and Guatemala. These agreements are expected to result in 2,000 future restaurant commitments, with more deals anticipated by the end of the year.
Subway’s strategy to attract multi-unit operators, including national corporate partners, has been a significant factor in accelerating new restaurant openings. The brand is on track to more than double the number of new restaurant openings in 2024 compared to its pre-COVID levels in 2019.
Mike Kehoe, Global Chief Development Officer at Subway said, "Subway's global growth strategy of partnering with well-resourced, experienced multi-unit operators is proving to be successful. By working with the right partners, we are making significant strides in modernizing our brand image with both new and remodeled restaurants, improving our overall guest experience, and growing digital sales."
As part of its strategic approach, Subway is focused on strengthening its non-traditional business model, which currently accounts for about 25 percent of its global restaurant locations. This includes signing new development agreements with brands like Love's Travel Stops and maintaining strong retail relationships with companies such as Walmart and Aramark. Additionally, Subway is expanding its presence in airports through partnerships in Mexico and Spain, while also growing on college and hospital campuses.
"Subway's flexible format allows the brand to fit into various retail spaces with low investment requirements, making it an ideal opportunity for multi-unit franchisees or national partners looking to expand their portfolio," Kehoe added.
Subway's continued international expansion demonstrates its ability to adapt and thrive in diverse markets, including India, where the brand’s growth aligns with its commitment to improving customer experience and exploring new retail opportunities.
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