Subway Focuses on Digital Expereince in Europe, Rolls Out Kiosks, App, Revamped Loyalty Programs
Subway Focuses on Digital Expereince in Europe, Rolls Out Kiosks, App, Revamped Loyalty Programs

Subway®, one of the world's largest restaurant brands, is rolling out the next phase of its digital experience across the UK, Finland and Germany to deliver added convenience for guests, create more efficiencies for franchisees and their team members, and help drive traffic and sales.

The restaurant chain is introducing interactive self-serve kiosks across the three markets, with plans to add hundreds more throughout the region by the end of the year. 

The kiosks – powered by Vita Mojo’s end-to-end digital order management technology – are connected to kitchen display systems and order ready screens to help improve order speed, quality and accuracy. 

Many of the digitally connected restaurants also feature modern digital menu boards, which highlight special menu items and the latest promotions and offers, while adding an element of energy to the environment.

In addition, Subway is rolling out a new app with mobile ordering, and is relaunching its loyalty program, Subway Rewards®. Members of the refreshed Subway Rewards program will earn points on every purchase and can easily convert their points to Subway Cash® to be used on any of their favorite menu items, with no minimum spend – a unique offering within the QSR industry for the region. 

“Europe is leading Subway’s global digital evolution by providing guests with an elevated in-restaurant and online experience and more ways for them to order their favorite subs,” said Carrie Walsh, President of Subway EMEA. 

 
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