Sula Vineyards Introduces Merlot as Part of Its 25th Anniversary Celebration

Sula Vineyards, India's largest wine producer, has launched its latest wine, Sula Merlot, as part of the brand’s ongoing 25th-anniversary celebrations. This is the first addition to the core Sula series in nearly a decade, marking a notable expansion in its wine portfolio. The release underscores Sula's commitment to offering a diverse range of wines, enhancing its presence in India’s retail market.

Merlot, known for its soft and fruity characteristics, is popular globally and is now being introduced to Indian wine enthusiasts by Sula at an accessible price point. "We are delighted to unveil Sula Merlot, a wine that embodies our 25-year journey in the Indian wine industry. With its velvety smooth texture, rich fruit flavors, and notes of chocolate and cherries, Sula Merlot is a smooth, lush red crafted to captivate wine lovers. Perfectly suited to the Indian palate, this elegant wine is best enjoyed slightly chilled," said Gorakh Gaikwad, Chief Winemaker at Sula Vineyards.

The newly launched Sula Merlot is now available at select retail outlets in Mumbai and Pune, priced at Rs 895. The wine aims to appeal to both new and experienced wine drinkers looking to explore Merlot's rich flavors.

Sula Vineyards, which holds over 50 percent of India’s domestic wine market, offers nearly 70 different wine labels and has developed a strong presence in wine tourism, with resorts and wine-themed restaurants in Nashik and near Bangalore. The company operates five wineries in Maharashtra and Karnataka, producing and distributing over 1 million cases annually across India.

Sula has played a significant role in transforming India’s wine industry, establishing Nashik as a premium wine region and winning several international awards. In addition to wine production, Sula remains committed to sustainability and is a Gold Member of the International Wineries for Climate Action (IWCA), to achieve net-zero emissions by 2050.