Swiggy Launches "Swiggy Seal" to Elevate Food Hygiene Standards Across Restaurant Partners
Swiggy Launches

Swiggy, a leading on-demand convenience platform in India, has launched a new initiative called "Swiggy Seal" aimed at improving hygiene and food quality standards across its extensive network of restaurant partners. By leveraging insights from over 7 million verified customer reviews collected over the last six months, the Swiggy Seal program seeks to enhance hygiene practices and food packaging in the hospitality sector, ensuring that customers receive clean, well-prepared meals.

This initiative, which is currently live in Pune, will be expanded across more than 650 cities by November. The program reflects the growing importance of hygiene in India's food delivery industry, where customers now place as much value on cleanliness and food safety as they do on taste.

The Swiggy Seal program focuses on providing restaurant partners with detailed feedback based on customer reviews, helping them improve in areas such as contamination prevention, optimal cooking methods, and packaging quality. Swiggy also offers dedicated account managers and regular reports to assist restaurants in reaching and maintaining these hygiene benchmarks. Additionally, restaurant partners will have access to educational webinars on hygiene best practices to ensure they maintain high standards.

To further support the initiative, Swiggy has partnered with FSSAI-accredited agencies, including Eurofins and Equinox, to offer professional hygiene audits at special rates. These audits will assess crucial areas such as food handling, contamination control, and overall cleanliness. Restaurant partners will also benefit from exclusive pricing on third-party cleaning and pest control services, helping them maintain their commitment to hygiene.

Deepak Maloo, Head of Customer Experience and Restaurant Experience at Swiggy Food said, “As Swiggy completes a decade in food delivery, we continue to believe that access to clean hygienic food is as important as food that tastes great. With the launch of the Swiggy Seal, we aim to support our restaurant partners with actionable insights to help them enhance hygiene standards. The Swiggy Seal empowers customers with the confidence to order what they want, backed by genuine customer reviews, while also supporting restaurant partners to step up through collaboration with experts.

Restaurants that meet the required hygiene standards will receive the Swiggy Seal badge, which will be displayed on their menu pages to highlight their track record of serving safe, high-quality meals. The badge is awarded based exclusively on customer feedback, and Swiggy will monitor the performance of participating restaurants, with the option to revoke the badge if standards are not maintained.

Yash Chavan, owner of Fried Chicken Destination in Pune added "Happy to see Swiggy’s Seal program offering valuable insights related to hygiene, along with services that help us improve our standards further. This initiative not only benefits us but also assures customers about the hygiene track record. I appreciate the Swiggy team for providing detailed feedback and suggestions based on customer reviews."

The Swiggy Seal program is part of the company's broader effort to build trust among consumers and help restaurant partners uphold high hygiene standards. It underscores the platform's commitment to providing a positive and safe food ordering experience across India's hospitality industry. 

Rohit Kapoor, CEO of Food Marketplace at Swiggy, also shared the news of the initiative's launch on his LinkedIn profile, highlighting its potential to reshape hygiene practices in the food delivery sector.

 
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