Swiggy's New Incognito Mode Keeps Orders Private

Swiggy, India’s leading on-demand convenience platform, has unveiled a new Incognito Mode feature, allowing users to place private orders across food and quick commerce without these purchases appearing in their order history. This industry-first feature aims to offer customers a discreet ordering experience, ideal for occasions like surprise gifts, personal treats, or confidential purchases.

With many Swiggy accounts being shared among family members, friends, or partners, not every order is meant to be seen by others. Incognito Mode offers a solution by ensuring these orders are kept private. Whether users are ordering a midnight cake for a surprise birthday celebration or making personal purchases like wellness products on Swiggy Instamart, Incognito Mode provides a layer of privacy by keeping such transactions hidden from the main order history.

Rohit Kapoor, CEO of Swiggy’s Food Marketplace said, “Even as we lead increasingly social lives, there are certain purchases we want to keep private. Incognito Mode is designed to address this need, ensuring that users can make private choices without them being visible in shared accounts. We’re thrilled to offer this new feature, which aligns with Swiggy’s commitment to providing a seamless, privacy-centric experience.”

Currently available to 10 percent of Swiggy users, the feature will be rolled out to all users soon, enhancing customer privacy across Swiggy Food and Instamart.

Using Incognito Mode is straightforward. Once users activate the feature via a toggle in their cart, the system provides a reminder that Incognito Mode is enabled. After the order is delivered, it remains trackable for three hours for any post-delivery concerns, after which it is automatically removed from the order history, maintaining the privacy of the purchase.

Swiggy’s recent feature updates, including Group Ordering, Eatlists, Explore Mode, and Similar Carts, demonstrate the company’s ongoing efforts to enhance user engagement and convenience on the platform. With the introduction of Incognito Mode, Swiggy continues to lead the way in innovation, offering tailored features that cater to evolving customer needs in India’s retail and food delivery landscape.