\"The company has made relentless efforts in building world class brands, which had garnered an annual consumer, spend of Rs 11,000 crore,\" added Deveshwar.
The draft specifies permissible levels of metal contaminants such as lead, cadmium, arsenic, tin, mercury and chromium in food products. Some of the new food items added to the list are cereals such as quinoa, puree and other processed food.
œNestle\'s authorised distributors fully cooperated with the health department but recalling the product from remote villages took time,\" added the official.
The rejected products include coffee frappucino, vanilla syrup and hazelnut flavoured syrups, which are still sold at the cafe chain\\\'s outlet in the heart of the Capital.
During the check the officials found a lead concentration of 17.2 parts per million (ppm), nearly seven times the permissible limit in the instant noodle. However, the acceptable limit of lead ranges between 0.01 ppm and 2.5 ppm.