Bids are expected to fetch more than $4 billion.
This partnership marks the first ever movie integration for the brand.
GlaxoSmithKline (GSK) has shortlisted Nestle, Unilever and Coca-Cola for the second round of bidding for its Indian nutrition business.
Coke has mandated Citi to help them in the competitive bidding process expected to launch next week.
While India is the second largest country after the US in terms of topline for GSK Consumer, the Gurgaon-based firm continues to depend heavily on…
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