The new range consists of four new flavours - Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal, which have herbs and spices used in various regional cuisines, Nestle India said in a statement.
The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided
The partnership will be activated through the launch of five new MUNCH limited edition packs and a high decibel television campaign, supported by exclusive social media content.
While India is the second largest country after the US in terms of topline for GSK Consumer, the Gurgaon-based firm continues to depend heavily on Horlicks. The brand and its variants contributing 75% to its total sales.