The campaign may be taken to other platforms but details haven’t been worked out yet.
VBL had announced its plans to acquire franchise rights of PepsiCo in southern and western regions.
The deal will add to the company’s snacking portfolio and further deliver on its ‘Performance with Purpose’ vision to offer consumers more positive…
The Rs 3,400-crore subset in question is ‘bridges’, where ITC’s Bingo Tedhe Medhe and Bingo Mad Angles compete with PepsiCo’s Kurkure.
The company is introducing new ethnic favourites like guava chili and jeera to push sales apart from mainstream flavours such as lemon and orange.
The original variant of Slice, which competes with rival Coca-Cola’s Maaza and Parle Agro’s Frooti in the mango drink segment, will also be available…
Hector Beverages reported sales of Rs 69 crore and net loss of Rs 78 crore for 2016-17.
Experts said Dhoni's run with advertisers may be tapering with Kohli having emerged as an icon. Kohli is said to be charging close to Rs 2 crore…
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