Teabox, a tea company that claims to sell World's freshest loose leaf tea, has announced the launch of TeaPacs.
It is said to be the first individually packaged tea bags sealed at the source using a natural nitrogen flush that keeps the tea as fresh as the day it was picked. The latest addition to Teabox's line of tea products, TeaPacs offer the highest quality, loose leaf tea from Teabox's premium collection in on-the-go option without compromising flavor or freshness.
It also claims to be the world's first company to use natural nitrogen flushes in the beverage market, a technique most commonly used in packaging food items, including potato chips. This approach creates a non-reactive environment that protects the TeaPac tea from oxygen, light, heat and moisture – elements that holds the ability to spoil the taste of tea, causing deterioration and ultimately, loss of flavor.
Kaushal Dugar, Founder and CEO of Teabox, said, “At Teabox, we want to ensure that every cup of tea consumed is the freshest in the world, but we know that not everyone has time in their day to steep loose leaf. We created TeaPacs so that anyone can enjoy the world’s freshest tea, anywhere at any time. It is tea as it should be”.
At the launch Teabox is going to present 18 varieties of TeaPacs. These will include traditional favorites English Breakfast and Earl Grey, and specialty blends like Masala Chai and Mountain Rose.
The US-based coffee chain, The Coffee Bean & Tea Leaf (CBTL), has been in talks to re-sell its global franchisees. Earlier, CBTL was in discussions to sell its global assets to the Jollibee Foods Corp, Philippines' largest food service network operator.
And now, The Coffee Bean & Tea Leaf India franchise has been acquired by Haldiram Bhujiawala from private equity fund Everstone Capital for Rs 100 crore.
As part of this deal, the Kolkata-based company has also bought the Gelato Italiano brand.
Manish Agarwal, Chief Executive of Haldiram Bhujiawala, said, “The company acquired a majority stake in Pan India Food Solutions, a holding company set up by Everstone Capital to house the coffee chain and ice cream parlour businesses. We have acquired a total of 89 outlets as part of this deal. We plan to expand the coffee chain and ice cream business.”
Pan India Food Solutions also owns brands such as Spaghetti Kitchen and food courts Spoon and Foodtalk. Some of these brands are also part of the agreement.
The Coffee Bean & Tea Leaf, a chain of coffee parlours, has around 1,000 outlets in its home market of the US. The brand launched its first outlet in India in South Delhi’s Saket area in 2008.
Samir Kuckreja, Founder of hospitality consultancy Tasanaya Hospitality, stated, “Both the premium coffee and gelato segments are under-penetrated and have growth potential in India. Haldiram’s is a popular Indian QSR chain, so there will be broad synergies in terms of support functions and administrative operations. But it would be interesting to see how a pure-play gelato and a premium coffee brand will synergise with Haldiram's brand.”
Travellers can now pick their signature hand-selected premium coffees and hand-plucked whole leaf teas picked from the top estates around the world at Food Court of Terminal 3 at the Delhi International Airport.
Indira Gandhi International Airport gets an exciting new F&B outlet, Coffee Bean & Tea Leaf, one of the world's leading roaster and retailers of specialty coffee and tea. This American coffee chain which is launched by Travel Food Services, will offer specially handcrafted coffee and tea for the travellers at the airport.
Apart from premium and handcrafted coffees and teas the brand will offer also offer unique ice blended drinks together with a menu of mouthwatering gourmet foods and desserts for the travellers on the go.
Speaking about the Coffee Bean & Tea Leaf launch, Gaurav Dewan, COO and Business Head, Travel Food Services said, “We at Travel Food Services are extremely delighted to open Coffee Bean & Tea Leaf, a leading International café which is known worldwide for its high quality products and wide range of beverages. We aim to further give better experience and enhance the consumer choice at the airport.”
Travel Food Services has been successfully running multiple outlets at Indira Gandhi International Airport such as Dilli Streat, Krispy Kreme, Cafeccino and Dominos to name a few.
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