The Irish House Brings Its Signature Pub Vibe to Goa

BLR Brewing Co. has announced the opening of its fourth and largest brewpub now in Whitefield, Bengaluru.

Inspired by various cities, BLR Brewing Co. introduces a unique element by crafting cocktails named after places like Lakhimpur Kheri, Kollam, Cuddalore, Chikamangalur, Ooty, Chopta, Mysore, and more, adding a homely touch to the drinking experience.

“In the vibrant metropolis of India, Bangalore has showered us with immense love in the past five years. With our latest outpost in Whitefield, our focus is to cater to Bengaluru's diverse mix of people from various backgrounds while retaining the look and feel of old Bangalore. At BLR Brewing Co., we are dedicated to uniting people, encouraging them to come together, and joyfully celebrate both momentous occasions and everyday pleasures in nature’s embrace." said Prassana Kumar, Co-founder, Blr Brewing Co.

“Keeping the innovation at the forefront, we have curated signature cocktails, each crafted with iconic notes and ingredients from a different state of India. With the new restaurant launch in Whitefield, BLR Brewing patrons will also welcome South Indian gems to our menu. Reminiscent of the old Bangalore, we have created a welcoming space for everyone,” he added.

The brewery presents food menu that complements the distinctive profiles of craft beers. From appetizers inspired by street food to l main courses, each dish is designed to harmonize with the unique characteristics of BLR Brewing Co.'s craft beers.

Apart from beer, Blr Brewing Co. presents a varied selection of brews at its exclusive on-site cafe, Beanlore Coffee Roasters.

The cafe features unique coffee blends which includes a tropical experience with notes of dried pineapple, earthy spice, candy hints, and warm fermented pineapple, as well as Monsoon Malabar blends with chocolate undertones and a tropical finish.

Right after work, Arvind Rajendran, an software professional, watched the “crucial” match where Brazil qualified to the quarter finals, in a Diff42, a pub in Chennai, along with his fellow fans. With offers running in the pub for pitchers of craft beer, matches are a lot more fun and pubs attract more audience. “It is better to catch live streaming of matches in a pub with chilled beer, rather than at home with a bottle of beer,” he added.

The demand for the alcoholic beverage is seeing an uptick in India on match days and the demand is further increasing as the quarter finals have set in. Pubs and clubs, which have been running offers along with live screenings of matches, are seeing more uptick for beer, as opposed to other alcoholic beverages. “We have offers running for alcohol and beer and we see more sales happening on crucial match days, because the world cup coincides with when their work ends. Weekends are also running to packed houses. While other beverages used to account for 60% of sale before the tournament kicked in as opposed to beer, now the ratios have reversed,” said Eddie Raj, operations manager at The Slate Hotels, Nungambakkam.

Alcohol payment and delivery startup HipBar, which recently saw investment from Diageo, sees a 35% increase in beer sale during match nights.

Brewers add that with the matches happening in Russia and the time difference favouring viewership of live matches, beer sales have gone up. Coincidence of world cup with summer has further contributed to a rise in consumers who prefer a chilled beer with a game. Delhi-based White Rhino, which operates in the premium segment, saw 25% growth between May and June, thanks to FIFA. “We see more sales coming from pubs, rather than retail outlets. Weekdays fare better, since fans catch up in sports bars, after work hours,” said Arijit Ghosh, area sales manager, White Rhino brewing.

Pubs and restobars, which earlier saw a peak in sale during the IPL, witness close to 3-5% increase in demand during FIFA, with the growing fan base for football. They also run offers to fans to watch happening matches, bet on their favorite team and stand a chance to win free beers. “FIFA World Cup 2018 began on 14th June, and till 26th June - 13 initial days we have witnessed sales growth of 19.5% and, with the tournament going into the exciting knockout phase and culminating into the finals on 15th July, this will go up further”, says Rahul Singh founder & CEO, The Beer Cafe.