'The Yellow Chilli' to open 25 new outlets by 2015

Celebrity chef Sanjeev Kapoor's The Yellow Chilli restaurant is planning to add 25 more outlets in the country as well as abroad by next year. The Yellow Chilli started franchising way back in 1998. Currently, the brand operates 26 outlets out of which 24 are franchise-run.

Speaking on the expansion plans, Satyaki Mukherjee, Business Development Manager, The Yellow Chilli, said, “People who have a passion for food and have previous experience in the industry are welcome to be our franchise. We give them complete support in terms of marketing, product enhancement and up gradations from time to time.”

Franchise India, a pioneer in the franchise industry, is facilitating the expansion.

Sonya Chowdhry, Director, Franchise India Brands Limited, said, “Franchise India has been instrumental in the expansion of several brands across various industries and categories and I am confident that the franchise opportunity with The Yellow Chilli has a great value proposition which our company can offer to our business buyers hungry for good opportunities.”