TNRAI's latest 'Food Services' reports expects Subway to contribute 2.1% to India's GDP by 2021

Subway®, the world leader in freshly cooked, customizable sandwiches, launched 100 fresh outlets in India in the year 2024. This is a noteworthy accomplishment given the QSR chain's explosive development trajectory. Subway has been proactively broadening its reach and reinventing customer experiences in various geographical areas.

With ambitions to become the biggest Quick Service Restaurant (QSR) chain in India within the next ten years, the country has become one of Subway's fastest-growing international markets. To accommodate changing customer tastes, the brand has unveiled new menu items and a modernized store design.

 “Reaching this milestone of 100 new stores in a year is a testament to our customers’ trust in the Subway brand. This marks a significant chapter in Subway India’s growth journey, reflecting our unwavering commitment to delivering fresh, high-quality, and made to order sandwiches to our discerning customers. We opened our 100th store in the bustling location of Lokhandwala, Mumbai. Now the Subway network stands tall at 900+ stores pan India with a presence in more than 160 cities,” said Tarun Bhasin, CEO of Culinary Brands.

Subway's unwavering commitment on innovation and thorough comprehension of changing customer preferences are the main drivers of its growth. Hot & Cheesy Signature Subs and a varied Breakfast Range are two new items that Subway unveiled this year in an effort to meet the varied needs of its patrons.

In order to make every customer experience memorable and fulfilling, Subway keeps up its core values of quality, innovation, and outstanding customer service with each new location. 

Subway, one of the world's largest restaurant brands, announced its 10th consecutive quarter of positive sales, as it continues to execute against its multi-year transformation journey.

During the second quarter, Subway broke brand records as it achieved its highest average unit volume (AUV) in North America for three consecutive months and, within that time, its highest weekly AUV in the company's recorded history. 
For the first half of 2023, Subway saw positive traffic across North America and significant growth in global restaurant same-store sales. 

Positive sales momentum continues to be driven by menu innovation, modernization of restaurants and ongoing improvements to the overall guest experience, including digital.

The brand saw 9.8% increase in same-store sales and 11.1% increase in digital sales as compared to the last year.

"Over the past two years, we've made consistent progress across all areas of our business, driving impressive sales results and positive changes for our franchisees and guests," said John Chidsey, Subway CEO.  

Subway continues to see significant growth in its digital channels, which have more than quadrupled since 2019. Later this year, guests can expect new digital enhancements in key markets around the world, including a refreshed loyalty program.  

Internationally, Subway announced its 15th new master franchise agreement, as it continues to strategically expand its global footprint with established, well-resourced operators with market-specific expertise.  

In July, Subway kicked off the third phase of its transformation journey with the arrival of freshly sliced meats in U.S. restaurants – an $80 million investment across 20,000 restaurants – and the launch of Deli Heroes, a collection of the ultimate deli subs.

Quick service restaurant brand Subway® India has announced the reopening of its iconic restaurant located at Kempegowda International Airport, Bengaluru (KIAB/ BLR Airport).

The revamped restaurant, donning the new ‘Fresh Forward’ décor, was reopened at the airport kerbside in the presence of Subway® franchise owner and officials from Bangalore International Airport Limited – operator of BLR Airport.

Also Read: Experience next-gen Subway® at Vijayawada as it reopens door for customers

“Since the inception of the restaurant, we have received an overwhelming response from travelers and food aficionados transiting through the city. The fact that we have won various coveted awards over the years, including the recognition for the highest unit sales worldwide, is a testimony of our commitment towards consistently offering a great dining experience to our guests at BLR Airport,” shared Griffith David, owner of the Subway® franchise at BIAL.

With the new Fresh Forward design, fresh salads, delectable sandwiches, eco-friendly vertical gardens and soaring canopies, the brand is looking forward to serving their guests once again with renewed vigour.

The restaurant has been refurbished in accordance with the ‘Fresh Forward’ design, a distinctive concept devised to transform and enhance the dining experience at Subway® restaurants. 

The remodelling includes transformation of the overall décor and appearance of the restaurants in order to make them look fresh and modern. As part of this initiative, Subway® has taken a tech-savvy approach by installing digital menu boards, USB charging ports and offering Wi-Fi, among other features at the restaurants.

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The brand has recreated everything from packaging to how fresh ingredients are displayed at the restaurants, as per the concept.

In the wake of the on-going health crisis, Subway® India also ran an innovative campaign #SubwayIsSafe, on its social media accounts to reinforce its existing health and food safety protocols that are being strictly followed at all restaurants. The measures include hourly sanitizing and disinfecting drill, face masks and single-use gloves for sandwich artists and delivery staff, touch-less delivery experience, secure supply chain, daily temperature screening of staff, to name a few.

Subway has been our go-to restaurant when it comes to a healthy diet. Keeping in mind the customer taste, Subway India has enhanced the quality of its protein flavours and revitalized its menu across its 660-plus restaurants in the country. With this, Subway aims to bring in more wholesome and a flavourful meal experience for its customers. Here is all you need to know about the changes :

• The improved list of protein includes, ChatpataChana (filling), previously known as ChatpataChana Patty, Roasted Chicken Strips has replaced the previously known Roasted Chicken and enhanced Tandoori Chicken Tikkaand Tandoori Tofu flavours.
• The new menu boards are designed to make the complete ordering process simple, while offering guests to choose from wide variety of submarine sandwiches, wraps, salads, combos and value-offers.

Ms ShuchiMonga, Head of Marketing, Subway South Asia said, “It’s very important for us to delight the guests with something new and exciting on a regular basis. What we have done this time is to bring in five new and improved flavours, which we feel would excite them enough to come and try.”

To promote these five different flavours, Subway India has rolled out an integrated campaign conceptualised by Dentsu Impact and produced by Happy Making Films. The campaign aims to highlight the appeal and generate temptation towards the new offerings. It revolves around a young working professional who on a regular day becomes the centre of attraction as he unwraps one of the new sandwiches (https://www.youtube.com/watch?v=9e9OSTRHBQE).

Ms Anupama Ramaswamy, National Creative Director, Dentsu Impact, states, “The younger lot is on a constant lookout to try newer things before anyone else does and thus seek attention. Learning from the same observation, the film features a young professional who makes heads turn as he unwraps one of the new Subway sandwiches, which tempts others to gravitate towards him.’’

Mr Gaurav Kandpal, Director, Happy Making Films said, “We have kept the narrative very pacey. We have added an interesting twist to the protagonist in the end to show a transformation in his physical personality reflecting the state of his mind from people’s attention around and the sub he’s having.”

The campaign is being promoted on digital platforms such as YouTube, Facebook, Instagram, HotStar, SonyLiv and InShorts. Considering the popularity of Subway sandwiches and wraps, this new change in the menu is surely going to revive and enhance people’s love for Subway. And the campaign will surely help expand the customer base alongwith rekindling the existing ones.

World’s largest sandwich restaurant chain Subway, has introduced a new version of its flagship Sub of the Day (SOTD) value offer for Indian consumers. The guests at Subway can now relish their favourite SOTD sandwiches at an attractive price twice a week.

Sanjiv Pandey, Marketing Manager, Subway South Asia said, “Sub of the Day is a very popular and well-liked value offer. Choice of a veg and a non-veg sandwich adds to the appeal. What’s more, a special treat awaits our guests every Sunday till April-end with a limited time offer on two premium subs, namely, Chicken Peri-Peri and Spicy Mixed Beans.”

The whole communication program revolves around the idea that people love to repeat their favourite things frequently. And that extends across all facets of their lives.

The promotion is being supported with a multimedia marketing campaign consisting of above-the-line TVC, Digital and Social media, Print, Radio, Mobile, Out of Home Billboards.

Pandey said, “As an increasing number of Indians are opting to eat-out, providing them great eating options remains as crucial as offering them great value for money. The wide-ranging Subway menu ensures that guests have plenty of options to choose from, both in vegetarian and non-vegetarian categories.” He added Fifty percent of our menu caters to vegetarian-only guests. The same has been kept in mind while designing the construct of the new Sub of the Day product mix.

SUBWAY remains a favourite with guests seeking customisable fresh, healthy food. The brand currently operates through 625-plus restaurants in more than 70 Indian cities.

Subway, which operates 600 outlets in over 70 cities in the country, is looking at both metro and non-metro locations under its plans.

Ranjit Talwar, Country Head, Subway Systems India Pvt. Ltd., said, "We plan to open around 100 outlets over the next 12 months."

Stating that the aim is to accelerate expansion in both metro and non-metro locations, he said, "Himachal Pradesh and Uttarakhand are among the new markets being focused on for footprint expansion."

Besides, the brand is looking at strengthening presence in states like Tamil Nadu and Gujarat, he added. Major cities where Subway is planning to open new restaurants include Raipur, Gwalior, Ajmer, Jabalpur and Nagpur, among others, Talwar added. Asked about investments, he said, "Given that the brand’s business is 100 per cent franchise-based, it may not be feasible to state the likely investments."

Subway operates under a franchise-based model and there are no company-owned outlets. It has recently opened its 600th outlet in India at Bharuch in Gujarat.

The brand is also ramping up its delivery network by partnering with prominent food aggregators while working towards introducing mobile ordering for the Indian market soon, the company said.

Globally, Subway is present in 112 countries with over 44,000 franchised locations.

As an increasing number of Indians are opting to eat-out, providing them great eating options remains as crucial as offering them great value for money.

Subway, one of the world’s largest sandwich restaurant chains, has introduced Sub Of The Day (SOTD) value offer, which includes a choice of both vegetarian (veg) and non-vegetarian (non-veg) submarine sandwich (sub) for every day of the week.

Sanjiv Pandey, Marketing Manager, Subway South Asia, said, "Double Sub Of The Day enhances the 'power of choice' that guests enjoy at SUBWAY. The offer would ensure that they relish their subs with friends and family, without anyone having to compromise on their preference or liking for a particular type of sub.”

SUBWAY®’s wide ranging menu ensures that its guests have plenty of options to choose from, both in veg and non-veg categories.

Pandey added, "We have an equal split amongst veg and non-veg preferring guest base. This offer would ensure that both categories are able to savour a regular menu product at a great discounted price every day of the week. Thus, our guests don’t just save money but also get an opportunity to try a different sub every day."

SUBWAY®’s social media campaign promoting the current offer #AbSubDoubleKhush is also built around this premise. The offer is being simultaneously promoted through a marketing campaign consisting of in-store collaterals, television commercials, print advertisements, and radio spots, mobile, out of home billboards, digital and social mediums.

Subway India, one of the largest sandwich restaurant chain, is offering a limited period combo offer across all its restaurants in the country.

While the vegetarian combo meal is attractively priced at Rs 169 (taxes extra) the non-vegetarian combo would cost Rs 189 (taxes extra).

Sanjiv Pandey, Marketing Manager, Subway Systems India, said, "Creating products and flavours that specifically cater to the Indian taste palate remains the focus for SUBWAY India team. However, given young Indians’ fondness for trying-out new flavours in food, courtesy their exposure to global culture through travel and media, we seek to make them more familiar with Subway's core menu consisting of a wide array of delicious signature subs."

Pandey added, "These help us create top-of-the-mind recall for guests seeking tasty, fresh and healthy food options. Given their appealing price-points they also provide our guests a tempting reason to visit SUBWAY and enjoy its global range of signature menu items."

The offer is being promoted through a 360 degree marketing campaign comprising, in-store collaterals, television commercial (https://www.youtube.com/watch?v=9JiMCgC2LXg), print advertisements, and radio spots, out of home billboards, digital and social mediums.

The sandwich restaurant chain currently has 580-plus restaurants in more than 70 Indian cities and is expanding its presence in both metro and non-metro locations.

One of the world's largest sandwich chains, Subway, has opened its landmark restaurant at Rashtrapati Bhavan. The restaurant is located in the Clock Tower area of the President's Estate. It will cater to the visitors of the Rashtrapati Bhavan Museum.

Niranjan Kumar Sudhanshu, Director, Rashtrapati Bhavan said that the restaurant would serve fresh and wholesome food to hundreds of visitors that the Rashtrapati Bhavan museum attracts every day.

Subway, the much-loved sandwich chain is known for its delectable submarine sandwiches and salads prepared right in front of the customer, using an assortment of vegetables and breads that are baked fresh in each of its restaurant.

Mr Ranjit Talwar, Country Head, Subway Systems India Pvt. Ltd. said that Subway's focus on customisation enables it to innovate and create new products, mostly inspired from well-loved local Indian flavours.

It is extremely gratifying that the Rashtrapati Bhavan authorities have given Subway this unique and prestigious opportunity, Mr Talwar added.

Subway came to India in 2001 and currently has 580 restaurants in more than 70 Indian cities. Around the world, Subway currently has 44,799 restaurants spread across 111 countries.

Subway India has unveiled two new submarine sandwiches (subs) named Veg Seekh sub and Chicken Kofta sub in an affordable price range. 

Inspired by the popular Mughlai cuisine, the new shaahi subs, promise a royally flavorful experience to Subway customers' palates. The exquisite subs are available across all Subway restaurants in the country for a limited period only.

The Veg Seekh sub comes filled with the goodness of fresh veggies and vegetarian Kebabs specially prepared from Bengal gram and soya granules sprinkled with authentic Indian spices. The Chicken Kofta sub features a tasty filling of Chicken Koftas or meatballs made from coarsely ground chicken mixed with exotic Indian herbs, spices and cooked to perfection. “The shaahi subs would help reinforce our guests' brand affinity and consideration giving them yet another tempting reason to visit SUBWAY. We are also promoting these subs through a 360 degree marketing campaign,” said Sanjiv Pandey, Marketing Manager, Subway Systems India Pvt. Ltd.

Ranjit Talwar, Country Head Subway Systems India Pvt. Ltd. commented, “Subway’s focus on customization enables it to innovate and create new products mostly inspired from well-loved local Indian flavours.”

The much loved sandwich chain is known for its delectable subs and salads prepared right in front of the customer using an assortment of veggies and breads that are baked fresh in each Subway restaurant, everyday. Subway came to India in 2001 and currently has 580 restaurants in more than 70 Indian cities.

SUBWAY India is hosting a Buy One Get One (BOGO) offer on Friday, August 26, 2016 across all its restaurants in the country as an appreciation of its customers’ love for the brand. Customers ordering any six inch submarine sandwich (sub), a salad, cookies and a drink at all participating SUBWAY restaurants, can enjoy another one, absolutely free.

Ranjit Talwar, Country Head, SUBWAY Systems India Pvt. Ltd. said, “Our guests’ love for SUBWAY encourages us to delight them with not just good food and service but also great memories that are deeply cherished. The brand’s anniversary is an apt occasion to share our appreciation and gratitude for our guests who are the center of SUBWAY’s world. We are looking forward to yet another exciting year of great service, business growth and creating new milestones.”

SUBWAY India has also been promoting its anniversary celebrations on its social media platform through the #LoveToShareDay campaign. “The intent behind this campaign is to not just connect with our guests but also indulge them through this offer and help make their day as special as it is for SUBWAY,” added Sanjiv Pandey, Marketing Manager, SUBWAY Systems India Pvt. Ltd.

The brand’s appeal lies in the fresh, nutritious and tasty menu offerings that its customers can get customized as per their liking. It recently added SubWraps a delectable snacks option to its existing menu for India which also features a wide range of low fat submarine sandwiches (subs), salads and cookies.

SUBWAY is currently expanding into both metro and non-metro locations. According to reliable industry estimates, the chain-restaurant segment is expected to double to eight billion dollars (approx.) in the coming five years on account of changing lifestyles and eating habits of the Indian consumer. On a global level, SUBWAY has recently unveiled a new brand logo and symbol which would be rolled out across all its restaurants and properties in 2017.

The sandwich chain opened its first restaurant in New Delhi in 2001 and today operates 560 plus restaurants across more than 70 Indian cities. The franchise model of business has significantly aided the brand’s growth in India. For the multi-billion dollar global brand that it is today, SUBWAY had a humble beginning with its founder Fred DeLuca opening the first SUBWAY restaurant in Connecticut, USA in August 1965 with a loan of US $1000 from his close friend Dr. Peter Buck.