UK-based Wagamama to Enter India Later This Year; Partners with Travel Food Services
UK-based Wagamama to Enter India Later This Year; Partners with Travel Food Services

Wagamama, a leading pan-Asian restaurant operator has entered into a partnership with Travel Food Services (TFS), India’s fastest growing travel food & retail company to enter India later this year.

Following the expansion, Wagamama will operate in 19 countries world-wide and continues to enjoy global appeal. 

Wagamama will initially open in Mumbai Airport’s International Terminal with the ambition for further expansion in transport hubs across the country. 

“We are delighted to enter India later this year through our partnership with Travel Food Services, bringing our pan-Asian cuisine to a market where we anticipate significant demand. We look forward to working closely with TFS to scale our presence across India, as we continue our international expansion into exciting growth markets,” shared Thomas Heier, CEO of Wagamama.

Wagamama is a hugely popular pan-Asian casual dining brand in the United Kingdom. Its success spans from its commitment to menu innovation, food quality and ensuring it delivers a consistent proposition to every single guest. It is recognised worldwide for its iconic dishes, including the grilled chicken ramen, firecracker and chicken katsu curry, and offers an evolving menu which caters to a range of dietary preferences, including 50% of its menu consisting of plant-based options. 

The move into the India market is the latest chapter in the incredible success of Wagamama. 

The story began in 1992 when it opened its first doors in London’s Bloomsbury. Inspired by fast-paced, Japanese ramen bars and a celebration of Asian food, Wagamama set out to create a unique way of eating: bringing fresh, nourishing flavours with customers sitting side by side on its iconic, egalitarian benches. 

India is an attractive market for Wagamama, with a fast-growing economy. Its population is large, diverse and has a rising middle class, with increasing disposable incomes and a desire to travel. It also has a predominantly youthful population, which is closely aligned with its core customer base, who have a preference for vegetarian options which Wagamama is renowned for. 

“Wagamama is a brand which is highly regarded worldwide, and we are thrilled to introduce it to the travelling public in India. We look forward to opening the sites and welcoming customers through its doors later this year,” added Varun Kapur, Executive Director of Travel Food Services.

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