United Breweries to Introduce Amstel Grande Beer in India Amidst Premium Beer Demand Surge
United Breweries to Introduce Amstel Grande Beer in India Amidst Premium Beer Demand Surge

United Breweries announced its plans to launch Amstel Grande, a premium Dutch beer brewed in Amsterdam since the late 1800s, to the Indian market. Although the exact launch date has not been disclosed, the move aligns with growing consumer demand for premium beer in India.

Amstel, the iconic premium beer brand crafted in Amsterdam since 1870, is excited to announce its debut in India with Amstel Grande. Slow brewed with the finest ingredients, Amstel Grande promises to deliver an unparalleled beer experience to Indian consumers,” United Breweries stated in a recent regulatory filing.

United Breweries highlighted that premium beer consumption in India saw a notable 27 percent increase in the second quarter of FY2025, bringing half-yearly growth to 35 percent. This growth has been mainly driven by a surge in demand for Kingfisher Ultra, Kingfisher Ultra Max, and Heineken Silver, as noted in the company’s report.

We remain optimistic about the industry's long-term growth potential, driven by increasing disposable income, favorable demographics, and premiumization,” United Breweries added.

Heineken NV, the parent company of United Breweries, also reported a 4.5 percent volume growth in its premium beer category in the September quarter, attributed to flagship Heineken along with contributions from Kingfisher Ultra in India. According to Heineken Chairman and CEO Dolf van den Brink, this growth in India, alongside Indonesia, helped offset a 1.2 percent organic decline in beer volume across the Asia Pacific region, as lower volumes were recorded in Vietnam and Cambodia.

 
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