McDonald’s owner in west and south India is planning to invest Rs 800-1,000 crore in the business over the next 3-4 years.
The QSR chain is planning to open 200 additional restaurants and revamp existing stores with enhanced digital capabilities such as self-ordering kiosks and table services, shared a statement.
"To mark its 25th year in India and to further strengthen its leadership in the burger category, the company is looking to invest Rs 800-1000 crore across the business over the next 3-4 years," said Amit Jatia, Vice Chairman, Westlife Development in its statement.
It will strengthen its leadership position in the burger, chicken and beverage segments further and aid the growth of the organised eating out market, Westlife Development added the statement.
The American fast-food brand has completed 25 years of operations in the country this year.
The group will invest in expansion, menu innovations, strengthening the company's supply chain, increasing its omnichannel presence and elevating consumer experience.
"All these initiatives are expected to create 6000-8000 direct and indirect jobs in the industry," added Jatia who operates 305 McDonald's restaurants across 42 cities in the West and South region.
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