Wooing with SUBWAY WAH!

SUBWAY restaurant chain announced the ‘SUBWAY WAH!’ offer for its customers in India. The customers can have delicious Spicy Aloo Patty Sub for Rs 50 including taxes.

Mr. Sanjiv Pandey, Marketing Manager, Subway Systems India Private Limited said, “SUBWAY WAH program has been created with an objective of creating a consistent, predictable, compelling Value Experience for our customers. It features a Spicy Aloo Patty Sub (a popular flavor) being offered at a very appealing entry level price. The key focus is to mitigate the trial barrier for consumers and enable frequency through an everyday affordability cue. A 360◦ campaign comprising of a new TVC, radio spots, print ads, and outdoors will be used to amplify this limited period offer.” 

The offer is available for a limited period till November 15, 2013.