Yellow Tie Hospitality to launch Taiwan's beverage brand Chachago in India

Yellow Tie Hospitality, food and beverage franchise management company, has acquired casual dining brand Bombay Blue in an all-cash deal from Everstone Equity-owned Blue Foods.

Yellow Tie Hospitality is operating more than 10 brands under exclusive licensing agreements for Genuine Broaster Chicken, UK’s Wrapchic and Just Falafel from Dubai. Everstone runs over 130 outlets under the brands Spaghetti Kitchen, Copper Chimney, The Coffee Bean & Tea Leaf and Gelato Italiano. 

Karan Tanna, Founder and CEO, Yellow Tie Hospitality, said, "We have acquired Bombay Blue because of its intellectual property, standard operating procedures, great brand recall and brand image, and a good presence almost across India."

"We will focus on tier-two and tier-three cities and hope to be operating 100 outlets of Bombay Blue by 2025 on a per-store investment of Rs 1.5 crore on backend infrastructure. Smaller markets are more profitable and scalable, with easier real estate costs; these markets will be our core focus areas," he added. 

Yellow Tie Hospitality, India's leading restaurant franchise management company, has introduced 'Just Falafel', Dubai's most popular Lebanese food brand, in India. The first outlet is launched at Pushkar, Rajasthan.

Just Falafel is a quick service restaurant format and is one of the fastest growing brands in UAE. The brand has a presence in the USA, Canada, Turkey, United Kingdom, UAE, Qatar, Bahrain and other Middle Eastern countries.

Mouni Kalra, Franchise Owner, Just Falafel, said, "We are very delighted to bring this authentic Lebanese food brand to the Indian market. Our menu ranges from a wide range of wraps, Bowls, Shawarma extended to mouthwatering Desserts and Beverages."

Chetan Kambli, Brand Head of Just Falafel, stated, "There are no big prominent players in the Lebanese food space in India and we aim to fill that gap. India’s tier-2 and 3 cities have immense potential as these cities have big pocket customers with lesser avenues to spend. This is the reason we decided to open our first restaurant in Pushkar, as it has high footfalls of tourists visiting from different parts of the world and Just Falafel will provide them the organized international restaurant concept serving healthy and delicious food."

Karan Tanna, Founder &CEO, Yellow Tie Hospitality, added, "We are extremely excited about Just Falafel and we feel that Just Falafel can be the destination for Lebanese food. Just Falafel has done fantastic amongst the local population of Dubai and we can’t wait to grow it in India. We are planning to invest 5 million USD in the next 3 year with 50 stores at PAN India level across malls and corporate parks in the next 2 years and 100 stores in 5 years with a focus on tier-2 and tier-3 cities."

Yellow Tie Hospitality will open 25 outlets of a UK-based burrito fast food chain, Wrapchic, in India in the next 3 years. The company, which is investing $5 million to open the stores, has acquired the master franchise rights of the Indian burrito brand.

Founded by Mahesh Raikar in 2012, Yellow Tie Hospitality operates brands like Genuine Broaster Chicken, Dhadoom, and Just Falafel.

Raikar said, "We plan to expand to 10 other countries by 2020 and expansion in India will be a pivotal point for our company."

He also added that the food industry in the country has been booming in the recent times, which provides a great opportunity for expansion.

Karan Tanna, Founder & CEO of Yellow Tie Hospitality, said "We are planning to invest five million USD in the next three years with 25 stores at PAN India level across malls and corporate parks. We are very optimistic to grow Wrapchic not only in India but across Asia".

Indian Food & Beverage Franchise Management Company, Yellow Tie Hospitality, which had introduced America’s major Broaster Chicken to India in August, 2016 in Mumbai is expanding the brand exponentially in the city by opening its third outlet at Vashi. In next one month, Yellow Tie Hospitality is also opening Genuine Broaster Chicken in Varanasi, Bangalore, Delhi and Pune.

The maiden store of Genuine Broaster Chicken was opened at Versova, Andheri in Mumbai followed by outlets in Surat, Kolkata, Raipur, Hyderabad, Lucknow, Guwahati, Gangtok and Patna. Yellow Tie Hospitality plans to open fifty outlets of Genuine Broaster Chicken by the end of 2017 in cities like New Delhi, Gangtok, Imphal, Bangalore, Pune, Bhubneshwar and Varanasi.

Karan Tanna, Founder & CEO, Yellow Tie Hospitality said, "Genuine Broaster Chicken is the fastest growing QSR in India and we aim to open GBC in all the major cities of India. Vashi is our 3rd store in Mumbai and we plan to be present at 12 more locations in Mumbai with a vision of the largest casual diner in the city. "

Indian Food & Beverage franchise management company, Yellow Tie Hospitality, which had introduced America’s major Broaster Chicken to India in May 2016 is expanding the brand exponentially in North East.

Last month, Yellow Tie Hospitality had opened its first store in Guwahati and now it has launched its maiden store in Gangtok.

The brand plans to open fifteen stores of Genuine Broaster Chicken in North East by 2018, with Imphal being the third city in North Eastern region.

Yellow Tie Hospitality also plans to open Genuine Broaster Chicken at Vashi in Mumbai, Varanasi, Bangalore, Delhi and Pune in next one month.

It is bringing the food chain to Gangtok at Hotel Rumtek, New market Gangtok with franchise owner, Karma Doma Bhutia.

Yellow Tie Hospitality plans to open fifty outlets of Genuine Broaster Chicken by the end of this year in cities like New Delhi, Gangtok, Imphal, Bangalore, Pune, Bhubneshwar and Varanasi.

Karan Tanna, Founder & CEO, Yellow Tie Hospitality said, "North East is a promising region for us and ever since we had launched GBC, we extensively wanted to explore this region. North east India is a very high potential market but due to the geographic location this region is not being explored by many restaurant chains in India. We are very bullish on spending powers in North East and want to make it a key market for Broaster Chicken."

Karma Doma Bhutia, Franchise Owner, Genuine Broaster Chicken, Guwahati, said, "Genuine Broaster Chicken is a name to be reckoned with in the Indian QSR sector. We are glad and thankful to Yellow Tie Hospitality for bringing the celebrated food chain from America to Gangtok. The deftly designed menu will surely go well with the taste buds of the city’s food patrons."

Indian Food & Beverage franchise management company, Yellow Tie Hospitality has collaborated with UAE based street food brand, Just Falafel. The company is investing 3 million USD on Just Falafel and plans to open its first store in Mumbai.

The company aims to open five stores in metros and in Tier- II cities.

Karan Tanna, Founder & CEO, Yellow Tie Hospitality Management LLP, said, "We are excited to bring the celebrated street food brand from UAE to India. International brands do see a lot of potential in India and are ready to explore Indian terrains without compromising on their brand value. We at Yellow Tie not only facilitate these brands to enter India but also constantly work towards expanding them without undermining the quality and experience."