Zomato on-boards Chaayos, Blue Tokai and others for 10-min delivery

Gurgaon-based food delivery platform Zomato has partnered with café chain Chaayos, Blue Tokai, restaurant chain Dana Choga and cloud-kitchen brand Caterspoint for its 10-minute food delivery service set to take off in April, reported ET.

Last week Zomato announced its 10-minute delivery that has got lots of flack on social media from both restaurant owners and consumer.

“We are going to pilot Zomato Instant with four stations in Gurugram from next month onwards. This is one of the biggest endeavours towards our mission statement of “better food for more people”,” shared Deepinder Goyal, Founder & CEO, Zomato in a blog post.

The post also mentioned that, the brand has believed that in order to compete with home cooked food, restaurant food needs to work on the following four tenets –  

Affordability

Accessibility

Assortment

Quality

In short, AAAQ. And if Zomato Instant works as envisioned, it will create significant impact on Affordability (at least 50% reduction in cost to the end customer), Accessibility (reduction of delivery time from 30 minutes average to under 10 minutes), and Quality (with influence over the supply chain, we will be able to ensure highest grade ingredients and hygiene practices across the supply chain).

“At Zomato, we believe that our best products are yet to come. We sincerely hope that Zomato Instant makes food experiences even more enjoyable,” he concluded.