The Bengaluru-based brand aims to expand its footprint in Chennai, Delhi, Pune, Hyderabad and Kolkata, as well as overseas markets in Saudi Arabia, Oman, Bahrain and Qatar.
The Indian ethnic wear industry relies heavily on ceremonies and special occasions - with marriages, festival gatherings getting canceled - occasion-specific fashion definitely took a hit.
In this two-pronged partnership, Flipkart will work with Adani Logistics Limited to strengthen its supply chain infrastructure and further enhance its ability to serve its rapidly growing base of customers.