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The New Normal Of Retail

Atul Shivnani

Atul Shivnani
Head of Ecommerce and Digital, The Body Shop

With more than 10 years of experience across technology, digital agencies and retail brands, I bring in a unique perspective to marketing & business challenges. Currently heading E-commerce for a beauty giant and loving every minute of it. This includes driving business on brand.com & with major 3rd party online retailers.

A tech nerd at heart, my default way of thinking is to lean on technology to improve day-to-day efficiencies. While I do work for a big corporate, I firmly believe that one should look towards start-ups for inspiration. Always curious to learn from different industries, business models and people from other walks of life. It could range from a business stratagem to a simple productivity fix, but I just like to keep my eyes and ears open for anything that I could implement at work.

In my free time, I pursue long distance running and believethat life and marathons have lot in common.

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