Winning in the New Normal

Successful Post-lockdown Strategies for Online Retailers

A Conversation with Xia Feng, Founder & CEO, The How Consulting

Webinar | 11th June 2020 | 5.30 - 6.30PM IST

Organized by

Registration Free

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Our New Normal Expert

Xia Feng

Founder & CEO, The How Consulting

Xia Feng is a former senior executive in the fashion and retail industry, who now advises and helps US and European businesses succeed in China. Xia is native Chinese and has lived, worked, and studied in the US and Europe for almost 20 years. In particular, her work at VF Corporation propelled significant growth for The North Face, Vans, Timberland, Lee, and Kipling in China and around world. Known for her Chinese roots and western mindset, Xia distinguishes herself in her ability to bridge the cultural gaps between the East and the West, as well as address the strategic and operational challenges companies often face when entering China. She has been a well sought-after and trusted voice to the C-suite executives, on a broad set of China-related topics, and she continually speaks at global conferences and dialogues about China. In 2018, Xia founded The How Consulting to help companies navigate the complexities of the Chinese market and step up to the promising opportunities in China’s vast and innovative consumer market.

What you will learn

  • How brands and retailers in China are engaging with their most profitable audiences in the new normal, post-lockdown period
  • How Chinese businesses are implementing a digital first strategy in the post-lockdown period
  • How small businesses like fashion brands, restaurants and even farmers are innovating and retaining customers in the new norm, post-lockdown period


5.30pm to 5.35pm: Opening Remarks by Anishka De Zylva, Head of Marketing at

5.35pm - 6.20pm: Presentation by Xia Feng, Founder and CEO, The How Consulting

6.20pm - 6.30pm: Question and Answer Session, Moderated by

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