Winning in the New Normal
Successful Post-lockdown Strategies for Online Retailers
A Conversation with Xia Feng, Founder & CEO, The How Consulting
Webinar | 11th June 2020 | 5.30 - 6.30PM IST
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Xia Feng is a former senior executive in the fashion and retail industry, who now advises and helps US and European businesses succeed in China. Xia is native Chinese and has lived, worked, and studied in the US and Europe for almost 20 years. In particular, her work at VF Corporation propelled significant growth for The North Face, Vans, Timberland, Lee, and Kipling in China and around world. Known for her Chinese roots and western mindset, Xia distinguishes herself in her ability to bridge the cultural gaps between the East and the West, as well as address the strategic and operational challenges companies often face when entering China. She has been a well sought-after and trusted voice to the C-suite executives, on a broad set of China-related topics, and she continually speaks at global conferences and dialogues about China. In 2018, Xia founded The How Consulting to help companies navigate the complexities of the Chinese market and step up to the promising opportunities in China’s vast and innovative consumer market.
5.30pm to 5.35pm: Opening Remarks by Anishka De Zylva, Head of Marketing at Alavi.ai
5.35pm - 6.20pm: Presentation by Xia Feng, Founder and CEO, The How Consulting
6.20pm - 6.30pm: Question and Answer Session, Moderated by IndianRetailer.com
Developed for niche brands and small and medium businesses, Alavi is a marketing technology application with a proven record of helping brands in a variety of industries boost their online revenue. By combining AI, machine learning and automation, it performs predicative analytics on customers’ behavioral data and gives digital marketers the cohorts and workflows they need to target their most profitable and brand loyal audiences quickly and easily.