Kohira Eyes National Expansion as Lab-Grown Diamond Jewellery Demand Surges in India

Luxury jewellery brand Kohira, backed by over 33 years of jewellery manufacturing expertise through VK Jewels, is accelerating its nationwide expansion as demand for lab-grown diamonds, diamond jewellery, bridal jewellery, and sustainable luxury products continues to rise across India. During a recent webinar hosted by Franchise India, Pankaj Shelke, National Franchise Head, outlined the brand’s growth strategy, franchise opportunities, and long-term vision.

Why Lab-Grown Diamonds Are Becoming a Major Trend

The Indian jewellery market is witnessing a significant shift as consumers increasingly prefer IGI-certified lab-grown diamonds for their affordability, sustainability, and premium appeal. Kohira focuses exclusively on Type IIA diamonds, considered among the purest diamonds available globally.

With growing acceptance among millennials, Gen Z buyers, and bridal jewellery customers, lab-grown diamonds are emerging as one of the fastest-growing segments in the luxury retail industry. Kohira believes this trend will continue to fuel long-term growth across metro, Tier-2, and Tier-3 cities.

Backed by a Strong Manufacturing Legacy

Kohira traces its roots to VK Jewels, established in 1993. The company has built a reputation through in-house manufacturing, innovative jewellery designs, and large-scale production capabilities. According to Shelke, this manufacturing strength allows the brand to maintain strict quality control, faster customization, and efficient inventory management.

The company currently operates 11+ exclusive showrooms and over 30 shop-in-shop locations across India, with plans to cross 100 showrooms by 2030.

Franchise Models Designed for Different Investors

To support expansion, Kohira offers both FOFO (Franchise Owned Franchise Operated) and FOCO (Franchise Owned Company Operated) models.

Key highlights include:

• Investment range: ₹2 crore–₹3.5 crore
• Preferred store size: 500–1,500 sq. ft.
• No franchise fee
• Property identification support
• Centralized inventory and logistics management
• Marketing, CRM, and showroom launch assistance

The FOFO model offers higher operational control and stronger margins, while the FOCO model caters to investors seeking passive income opportunities.

Expansion Plans Across Key Indian Cities

Kohira has already established a presence in cities including Mumbai, Bengaluru, Delhi, Noida, Kolkata, Lucknow, Amritsar, Guwahati, Rajkot, and Hyderabad. The company is now targeting further expansion across Chennai, Jaipur, Ahmedabad, Indore, Kochi, Vijayawada, Visakhapatnam, Chandigarh, and other high-growth markets.

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The Future of Luxury Jewellery Retail

As consumers increasingly seek diamond jewellery, engagement rings, bridal jewellery, luxury gifting, and sustainable jewellery, Kohira is positioning itself at the intersection of craftsmanship, technology, and affordability. With its focus on premium Type IIA lab-grown diamonds, strong manufacturing backbone, and scalable franchise model, the brand aims to become a leading force in India’s evolving luxury jewellery landscape.