Forever 52 Strengthens India Expansion with Four New Retail Outlets, Eyes 100 Stores by 2026

The vibrant café culture of Bengaluru welcomes a brand-new destination as Paper & Pie officially opens the doors to its fifth outlet, located at the Godrej Centre in Hebbal, Sahakar Nagar. This significant expansion marks the prominent neighborhood café brand’s inaugural entry into North Bengaluru, successfully bringing its trademark community-centric dining experience directly to the residents of the city’s rapidly growing northern corridor.

Since making its successful debut in Indiranagar in 2022, Paper & Pie has consistently expanded its presence across the city, transforming into a beloved neighborhood anchor and gathering spot. Over the years, the brand has cultivated a deeply loyal community of patrons who have integrated the café experience into their daily routines. The unveiling of the Hebbal establishment stands as a pivotal milestone in the company’s growth trajectory, extending its signature warm hospitality to an entirely new demographic.

Conceived as a highly adaptable environment, the new café seamlessly caters to remote working, casual relaxation, and vibrant social interactions. The space remains fiercely dedicated to the core philosophy of Paper & Pie—crafting welcoming environments where individuals can effortlessly network, create, and unwind. Visitors can explore a thoughtfully curated menu that harmoniously fuses traditional Indian comforting flavors with diverse international influences spanning Europe, Southeast Asia, and the Middle East. Additionally, the culinary lineup boasts an array of artisanal, freshly baked goods including flaky croissants, signature pies, and rich brownies, all designed to complement the brand's celebrated, award-winning coffee selection sourced straight from the pristine estates of Chikmagalur.

Reflecting on the milestone, Sandeep Nagaiah, Co-Founder of Paper & Pie, shares his thoughts on the opening, "When we started in 2022, the idea was to create a wholesome cafe experience built around great brews, freshly prepared food, and spaces people genuinely enjoy spending time in. Watching coffee become an everyday ritual for so many people and seeing how deeply they connect with a space that feels familiar, has been the most rewarding part of this journey. Our fifth outlet is a reflection of that love, and we are so glad to finally bring it to North Bangalore."

Echoing this sentiment of purposeful expansion, Vamsi Reddy, Co-Founder of Paper & Pie, adds, "Every outlet we open carries the same intention as our very first: to bring Paper & Pie closer to people, wherever they are. We have always believed that people connect deeply with familiar spaces, and Hebbal feels like a natural next step in that story. This phase also marks the beginning of something new for us. Every outlet has taught us how to grow better, and we come into this one with all of that behind us. Here is to many more cups of coffee, good conversations, and memories still to come."

As the domestic café landscape shifts toward more experiential and premium consumer offerings, Paper & Pie continues to solidify its market position. The brand remains steadfastly committed to pairing top-tier culinary offerings and exceptional specialty coffee with immersive, community-driven retail environments that align perfectly with the lifestyle preferences of contemporary urban consumers.

Reliance Retail’s premium fashion and lifestyle brand AZORTE has expanded its brick-and-mortar footprint with the opening of two new stores in Bengaluru and Ahmedabad, reinforcing its growing presence across major urban markets in India. The latest additions reflect the brand’s continued focus on offering a blend of contemporary fashion and technology-driven shopping experiences to consumers nationwide.

The newly launched Bengaluru outlet is located in HSR Layout and spans 10,996 square feet across four levels. To mark the occasion, the brand hosted “AZORTE PRIVE,” an immersive launch event that brought together fashion, music, and community-focused experiences, aligning with its strategy of creating engaging retail environments beyond conventional shopping.

Further strengthening its network, AZORTE also inaugurated its 44th store at Nexus Ahmedabad in Gujarat. Covering 12,865 square feet on a single floor, the store was officially opened through a ribbon-cutting ceremony attended by actor Janki Bodiwala.

Both stores showcase AZORTE’s wide-ranging portfolio, including womenswear, menswear, kidswear, and accessories. The brand continues to target style-conscious young shoppers by offering trend-driven collections supported by innovative retail technology.

Customers visiting the new outlets will have access to several digital-first features designed to enhance convenience and personalize the shopping journey. These include RFID and QR-code-enabled inventory systems, smart trial rooms that provide styling suggestions, and self-checkout counters aimed at streamlining purchases and reducing waiting times.

With these latest openings, AZORTE is accelerating its expansion across key cities while strengthening its position as a fashion destination that combines style, innovation, and experiential retail. Backed by Reliance Retail, the brand remains focused on integrating technology with fashion as it grows its offline presence across the country.

Global apparel retailer UNIQLO has announced the launch of two new stores in India as part of its ongoing expansion strategy, further strengthening its presence in key urban markets across the country. The Japanese fashion brand will open a new store at Phoenix Market City in Pune on 15 May, followed by another outlet at Phoenix Marketcity Bangalore on 5 June. The expansion reflects UNIQLO’s continued focus on increasing accessibility to its LifeWear range for Indian consumers and capitalizing on the growing demand for high-quality, functional, and everyday apparel in some of the country’s fastest-growing metropolitan cities.

The latest store openings mark another important milestone in UNIQLO’s growth journey in India, where the brand has steadily expanded its retail footprint since entering the market. By establishing a stronger presence in Pune and Bengaluru, two cities known for their rapidly expanding urban populations and increasing spending on lifestyle and fashion products, UNIQLO aims to connect with a broader customer base while reinforcing its long-term commitment to the Indian market.

The company’s expansion strategy is being driven by the positive response its products have received from consumers seeking practical, versatile, and premium-quality clothing. Through its globally recognized LifeWear philosophy, UNIQLO focuses on creating apparel that combines functionality, comfort, quality, and timeless design, catering to the everyday needs of customers across different age groups and lifestyles. The concept has resonated strongly with Indian shoppers who are increasingly looking for wardrobe essentials that offer both style and practicality.

Commenting on the expansion, Kenji Inoue, Chief Financial Officer and Chief Operating Officer, UNIQLO India, highlighted the encouraging customer response that has supported the brand’s growth plans in the country. “The response from our customers in India has been incredibly encouraging, especially in cities like Pune and Bengaluru where there is a growing demand for simple, high-quality everyday clothing,” said Kenji Inoue, Chief Financial Officer and Chief Operating Officer, UNIQLO India. “With these new stores, we look forward to reaching even more customers and continuing to bring LifeWear to people across India.”

The upcoming Pune store at Phoenix Market City and the Bengaluru outlet at Phoenix Marketcity Bangalore will each cover approximately 21,000 square feet, making them significant additions to the company’s retail network in India. Both stores will offer the complete range of UNIQLO’s LifeWear collections for men, women, and children, ensuring customers have access to the brand’s extensive product portfolio under one roof. From everyday essentials and casual wear to seasonal collections and innovative fabric technologies, shoppers will be able to explore a comprehensive assortment designed to meet a variety of lifestyle requirements.

In addition to offering its full product range, the new stores have been designed to deliver a seamless and engaging shopping experience. Customers can expect modern store layouts that prioritize convenience and ease of navigation, allowing them to browse collections comfortably. The stores will also incorporate UNIQLO’s signature visual identity, creating a consistent brand experience that aligns with its global retail standards. The emphasis on customer-centric design reflects the retailer’s commitment to enhancing the in-store shopping journey while maintaining a strong connection with local consumers.

The expansion into Pune and Bengaluru comes at a time when India’s apparel and fashion retail sector continues to witness significant growth, supported by rising disposable incomes, changing consumer preferences, and increasing demand for international brands. Both cities have emerged as important retail destinations, attracting major domestic and global fashion retailers seeking to tap into a young, aspirational, and increasingly fashion-conscious customer base. By strengthening its presence in these high-potential markets, UNIQLO is positioning itself to benefit from the evolving retail landscape and growing demand for premium everyday fashion.

Industry observers note that international apparel brands are increasingly focusing on expanding beyond traditional retail hubs as they seek to capture opportunities in emerging urban centers. Pune and Bengaluru, with their thriving professional communities, expanding residential developments, and robust shopping infrastructure, represent attractive markets for retailers looking to build long-term growth in India.

For UNIQLO, the latest store openings are part of a broader strategy to deepen market penetration while introducing more consumers to the brand’s LifeWear concept. As customer demand for quality-driven and functional fashion continues to rise, the company is expected to further strengthen its retail footprint across the country. The new stores not only enhance UNIQLO’s accessibility in western and southern India but also reinforce its ambition to become a leading player in the country’s highly competitive apparel retail market.

Fashion-tech brand NEWME has strengthened its offline presence with the launch of its 25th retail store in India, marking a significant milestone in the company's omnichannel growth journey. The new outlet, located in Vadodara, reflects the brand’s continued focus on expanding its physical retail network while catering to the evolving preferences of Gen Z consumers.

The latest store, situated at Kanha Capital in Alkapuri, has been designed around NEWME’s youth-centric retail philosophy. Featuring interactive zones and creator-inspired experiences, the outlet aims to deliver an engaging shopping environment that resonates with younger customers seeking more than just traditional retail experiences.

With the opening of the Vadodara store, NEWME now operates 25 outlets across 14 cities nationwide. The expansion further strengthens the company’s footprint in Gujarat, where it currently has four stores, including locations in Ahmedabad and Surat. The milestone highlights the brand’s rapid transformation from a digital-first startup into a growing omnichannel fashion retailer.

Founded in 2022, NEWME has steadily expanded its presence across both metropolitan and emerging markets. The company currently serves customers through stores in cities such as Delhi, Mumbai, Bengaluru, Hyderabad, Chandigarh, Jaipur, Ahmedabad, Surat, Indore, and Dehradun. According to the brand, it has catered to more than 22 lakh customers across India through its company-owned, company-operated (COCO) retail model.

Commenting on the achievement, Sumit Jasoria, Co-founder & CEO, NEWME, said, “Opening our 25th store is more than just a retail milestone. It’s a proof that Gen Z in India is ready for a new-age fashion brand that moves at their speed, speaks their language, and builds experiences beyond shopping. What started as a digital-first idea has now grown into a truly omnichannel fashion movement powered by community, culture, and constant innovation. This milestone gives us even more confidence to accelerate our offline expansion aggressively across India.”

The company believes that the future of fashion retail will be shaped by experience-led shopping, community engagement, and speed-driven commerce. As part of this vision, NEWME continues to invest in both its physical retail presence and technology ecosystem to enhance customer convenience and engagement.

Sharing the company’s growth roadmap, Jasoria added, “As we continue to scale, our focus remains on building deeper access across Tier 1 and Tier 2 markets, strengthening our quick-commerce ecosystem through NEWME Zip, and continuing to innovate across both retail and technology. We believe the next phase of fashion retail in India will be driven by speed, community, and experience — and that is exactly what we’re building NEWME around.”

Looking ahead, NEWME plans to open more than 25 additional stores by the end of 2026. The expansion will cover key markets including Vizag, Ludhiana, Bhopal, Agartala, and Kolkata, along with several emerging cities in the North-East region. The company is also scaling NEWME Zip, its quick-commerce platform currently available in Delhi and Bengaluru, as it seeks to strengthen its omnichannel capabilities.

Founded by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME has built its brand around trend-driven fashion, technology-enabled retail operations, and an agile supply chain model. As the company continues its nationwide expansion, it remains focused on delivering a fast, immersive, and community-led shopping experience for India’s next generation of consumers.

Metro Brands has expanded its retail footprint in eastern India with the opening of a new Metro store on Jessore Road in Barasat, Kolkata, West Bengal. The latest launch forms part of the company’s broader expansion strategy focused on increasing its reach across prominent urban and suburban markets in the country.

The new outlet is strategically located in the busy Barasat locality, an area witnessing growing consumer activity and rising demand for branded retail experiences. Through this launch, the company aims to further strengthen its presence in the Kolkata market while catering to a wider customer base in the surrounding region.

Designed to serve shoppers across different age groups, the store will showcase Metro’s extensive footwear collection for men, women, and children. The brand continues to position itself around a combination of style, comfort, and affordability, offering consumers a diverse selection of footwear suited to both casual and formal occasions.

Metro Brands shared details of the new opening through its social media channels, highlighting the store as another milestone in its ongoing retail growth journey. The company has been steadily expanding its offline network across India as part of its strategy to strengthen accessibility and enhance customer engagement in high-potential markets.

With the addition of the Barasat outlet, Metro Brands continues to reinforce its position in India’s organized footwear retail segment, leveraging strategic store placements to tap into evolving consumer preferences and growing demand for branded lifestyle products in emerging urban centers.

Indian menswear brand SNITCH has further strengthened its offline retail network with the launch of its 115th store in Banjara Hills, Hyderabad. The latest opening highlights the company’s continued expansion across key urban markets in India and signals its growing focus on identifying high-potential retail destinations with strong consumer demand.

The announcement was shared by Chetan Siyal, Founding Member and Chief Marketing Officer of SNITCH, through LinkedIn. Situated in one of Hyderabad’s most premium shopping and lifestyle districts, the new outlet has been designed to appeal to the city’s fashion-conscious and trend-driven consumers. Hyderabad has emerged as an important market for lifestyle and fashion brands, driven by a young and aspirational customer base that increasingly seeks contemporary fashion alongside elevated retail experiences.

With the Banjara Hills launch, SNITCH continues to sharpen its localized retail strategy by moving away from a one-size-fits-all expansion model. Instead, the brand is placing greater emphasis on adapting each store’s product assortment, in-store experience, and retail approach according to the preferences and cultural nuances of the local market. This reflects the company’s broader shift toward relevance-focused growth, where understanding consumer behavior plays a central role in shaping expansion decisions.

Over the years, SNITCH has emerged as one of India’s fast-growing direct-to-consumer menswear brands, gaining popularity for its trend-led and globally inspired fashion offerings at accessible price points. The company has built its reputation around an agile supply chain and a rapid design-to-market model, allowing it to frequently introduce fresh collections while staying aligned with changing fashion trends and consumer preferences.

The brand’s portfolio includes a wide range of menswear categories such as shirts, t-shirts, trousers, jackets, and co-ord sets, primarily catering to young urban consumers looking for contemporary and expressive styles. While the company initially adopted a digital-first approach, it has steadily expanded its offline footprint to strengthen its omnichannel presence and create a more seamless shopping experience for customers across online and physical touchpoints.

With 115 operational stores now spread across multiple cities, SNITCH is continuing to refine its retail expansion strategy by using each new launch as an opportunity to gain deeper market insights and build stronger customer engagement. The Hyderabad store reflects the company’s broader philosophy of ensuring that every outlet is tailored to the pulse and preferences of its local audience, rather than simply focusing on numerical expansion.

As the brand continues to scale its presence across India, its strategy remains centered on building immersive and meaningful retail spaces that extend beyond conventional shopping experiences. Through its evolving omnichannel approach, SNITCH aims to create stores that are adaptive, consumer-centric, and closely connected to the lifestyle aspirations of modern Indian shoppers.

British lifestyle icon Carlton London has officially entered the Indian home interiors market through a strategic partnership with EBG Group. The collaboration has launched Carlton Luxury Furniture, a venture dedicated to conscious living and environmental responsibility. The announcement was made by Carl Virk, Founder of Carlton London, and Dr. Irfan Khan, Founder and Chairman of EBG Group, alongside key leadership from both organizations.

To fuel its nationwide growth, the brand has unveiled an ambitious franchise-driven expansion strategy. Over the next five years, the company plans to establish 600 showrooms across 300 cities, mobilizing an estimated ₹1800 to ₹2000 crore in investment from franchise partners. This large-scale rollout is projected to create over 12,000 jobs and integrate MSME and SME partners into a robust, sustainable supply chain.

At its core, the brand is prioritizing a "People • Planet • Progress" philosophy. By implementing circular design and eco-friendly manufacturing, Carlton Luxury Furniture aims to reduce its carbon footprint by approximately 16,000 kg annually. 

The product range featuring Chesterfield sofas, bespoke storage, and modern dining sets is crafted from premium, cruelty free materials and built for a 15 year lifespan. To combat the 13.4 percent of pollution caused by furniture waste, the brand is also introducing India’s first furniture buyback and refurbishment program.

Reflecting on the vision behind the brand, 

Dr. Irfan Khan, Founder and CEO of EBG Group said, “Carlton Luxury Furniture represents a shift in how India will perceive and invest in furniture. The industry has long focused on short-term consumption with limited attention to longevity or environmental impact. We are introducing a model that combines design with sustainability, where furniture is built to last 10 to 15 years and continues to create value through solutions such as buyback and refurbishment. Our vision is to make conscious living aspirational and accessible at scale. In doing so, we are also working towards a measurable environmental impact, with a targeted reduction of nearly 16,000 kg of carbon footprint annually as we scale this model across India.”

Carl Virk, Founder of Carlton London added, “We have always stood for timeless elegance, superior craftsmanship, and uncompromising quality. Through this partnership with EBG Group, One of the defining highlights of this brand is its strong emphasis on home-grown manufacturing. Every piece is crafted with a strong focus on quality, durability, and refined aesthetics, ensuring that luxury is not only experienced but also responsibly created.”

This entry marks a significant evolution for Carlton London as it transitions from a fashion and accessory powerhouse into a holistic lifestyle provider, bridging British design with Indian manufacturing excellence.

Gargi by PN Gadgil & Sons (PNGS) has significantly broadened its retail footprint this April, launching four new points of sale to strengthen its reach across key Indian markets. This strategic expansion includes the brand’s debut in Kolkata with an exclusive outlet in Salt Lake and its first entry into the national capital with a kiosk at Pacific Mall, Netaji Subhash Place. 

Additionally, the brand bolstered its presence in Madhya Pradesh with a new kiosk in Gwalior and reinforced its Maharashtra operations with a dedicated store in Amravati. These openings across West Bengal, Delhi, Madhya Pradesh, and Maharashtra highlight Gargi’s commitment to tapping into high-potential, underserved markets for organized fashion jewellery retail.

The brand's growth trajectory remains robust, having closed FY26 with a network of over 126 points of sale spanning 65 cities and 21 states. This network comprises various formats, including exclusive brand outlets, shop-in-shop setups, and franchise-led stores. For FY27, the company has set an ambitious target to add 20 new stores, continuing its market-specific strategy of using full-format outlets in major catchments and capital-efficient kiosks in high-footfall locations to drive brand visibility and growth.

Aditya Modak, Co-founder of PNGS Gargi Fashion Jewellery Ltd., stated: “Every city we enter teaches us something new about how Indian consumers relate to jewellery. Kolkata brings a sophisticated, trend-aware buyer. Gwalior represents the aspirational tier II market that is now firmly on the radar of organised retail. 

Aditya further added, "Amravati is the home ground of a market that trusts the PNGS name and is embracing Gargi as its own. And New Delhi is a statement of our first footprint at one of its most connected retail nodes. These four stores are not just about adding numbers to our count. They are about building a brand that feels genuinely local wherever it goes. With 20 new stores planned for FY27 and a strong balance sheet to back it, we are in a strong position to keep this momentum going."

Backed by the long-standing legacy of the P. N. Gadgil & Sons Group, Gargi operates with a zero-debt balance sheet and targets a revenue CAGR of approximately 35 percent over the coming years. Its diverse portfolio features 925 sterling silver, natural diamond jewellery in 9, 12, and 14KT gold, and plain gold pieces, alongside fashion-forward gifting products designed for everyday wear. This blend of tradition and modern retail efficiency positions the brand as a formidable player in the evolving fashion jewellery landscape.

Kiaasa Retail, an NCR-based ethnic wear brand that was listed on the stock exchanges earlier this week, is planning an aggressive retail expansion over the next few years. The company intends to use the proceeds from its IPO to significantly scale its store network as part of its long-term growth strategy.

According to Om Prakash, Chairman and Managing Director, Kiaasa Retail, the brand aims to expand its physical footprint steadily in the coming years. “We plan to open another 67 to 70 stores in the next couple of years, for which we have raised this fund. However, we have a bigger vision for having a network of 250 stores by FY29, expanding more deeply inside,” he said.

The company, which raised Rs 69.7 crore through its IPO, was listed on the BSE SME platform on Monday. Currently, Kiaasa Retail operates more than 122 stores across India and has a presence in over 70 cities across 16 states.

Prakash highlighted that the current expansion marks the beginning of a larger growth journey for the brand. “This is the first phase of our journey,” he said, adding that the company is focusing strongly on Tier II and Tier III cities, which form the core of its customer base.

Looking ahead, the company is also open to raising additional funds to support its expansion plans and product development. Prakash noted that this would help the brand improve its offerings and scale its operations further. “For a better expansion, better management of the products that customer demands. So it's just the beginning of a journey,” he said.

He also described the company’s stock market debut as an important milestone in its growth story. “It will support working capital requirements and expansion plans, enabling to further strengthen our presence in the women’s fashion segment.”

Reflecting on the company’s relatively young journey, Prakash said, “It's just a five-year-old company. It’s a brand that has grown just because of customers' love,” adding, “There is a great roadmap ahead and we just need to follow step by step and execute, be loyal to the customers and to the stakeholders.”

On the business outlook, the company expects steady growth in the coming year. “We expect 10 per cent topline growth over the last year,” he said.

At the same time, the brand is also focusing on improving profitability by strengthening its product mix and pricing strategy. “We are also focusing on the bottom line by maximising the product portfolio and increasing the ASP of the products. So we are focusing more on increasing the bottom line than increasing the top line,” he said.

Beyond its physical store expansion, Kiaasa Retail is also exploring growth opportunities in online sales and export markets. “That's another part where we will be focusing on the MBOs part. Online, we have just started, and we have not yet done much on this part. So there are many other verticals that we can focus on,” he said.

At present, around 90 percent of Kiaasa Retail’s outlets operate under the company-owned, company-operated (COCO) model.

Michael Kors has expanded its travel retail presence in India with the launch of a new store at Navi Mumbai International Airport, reinforcing its footprint in one of the country’s most strategically significant aviation gateways. The opening represents a key step in making the globally admired luxury label more accessible to India’s increasingly experience-driven travelers.

The move aligns with the brand’s focus on premium travel retail hubs, giving international passengers access to Michael Kors’ signature blend of modern glamour, jet-set sophistication, and practical luxury. The store features a curated assortment of handbags, accessories, and lifestyle products that embody the brand’s timeless yet contemporary design language.

In India, Michael Kors operates under the luxury portfolio of Reliance Brands Limited (RBL), which continues to elevate the country’s premium retail ecosystem by bringing globally renowned fashion and lifestyle brands to high-impact destinations. The launch at Navi Mumbai International Airport underscores RBL’s strategy of strengthening luxury retail within travel-centric environments that combine accessibility, aspiration, and global standards.

Established in 1981, Michael Kors has evolved into a globally recognized luxury fashion house, celebrated for its refined jet-set aesthetic across accessories, ready-to-wear, footwear, watches, and fragrances. Rooted in effortless elegance and modern functionality, the brand enjoys strong global appeal among style-conscious consumers seeking polished yet wearable luxury.

The new airport store reflects Michael Kors’ strategy of connecting with customers at key travel touchpoints, delivering a seamless and elevated shopping experience tailored to today’s fast-moving flyers. As international travel continues its upward trajectory, the brand’s presence at Navi Mumbai International Airport positions it to engage both global and domestic travellers seeking premium fashion within transit environments.

Apple has launched its second retail store in Mumbai and the sixth in India. Situated at Sky City Mall, the new outlet expands Apple’s retail presence in one of Mumbai’s rapidly developing growth corridors. The store will offer Apple’s complete range of products and services, catering to a wide spectrum of customers — from first-time buyers to creators and small businesses — while serving as a space for community engagement and creativity.

“We’re thrilled to open Apple Borivali, and bring the best of Apple to life for even more customers in India,” said Deirdre O’Brien, Apple’s Senior Vice President of Retail and People. “We’re so inspired by the creativity and enthusiasm of communities across India, and our dedicated team members are excited to welcome and connect with customers in this extraordinary new store, our second in Mumbai."

At Apple Borivali, visitors can discover and purchase the company’s latest product portfolio, including the iPhone 17 family, iPhone Air, Apple Watch Ultra 3, Apple Watch Series 11, as well as iPad and Mac models powered by the M5 chip. A team of more than 70 employees will provide personalized assistance — from setting up new devices and transitioning to iOS, to exploring Mac and iPad features or receiving technical support for existing Apple products.

The store will also offer a range of retail services designed to simplify the upgrade process, including Apple Trade In, flexible financing options, secure data transfer, and Personal Setup support. For online shoppers, Apple Pickup enables convenient in-store collection of purchases. In addition, dedicated Business Team specialists will assist organisations with customised solutions, device deployment, and growth-focused tools. Customers can also explore Apple’s digital services such as Apple Music and Apple TV through interactive displays within the store.

In line with Apple’s global sustainability commitments, Apple Borivali operates on 100 percent renewable energy and is carbon neutral.

Premium eyewear retailer Sunglass Hut has achieved a major milestone in its India growth story with the launch of its 100th store, located in Model Town, Jalandhar. The expansion underscores the brand’s sustained focus on deepening its footprint across priority markets and widening access to premium eyewear within India’s evolving luxury and lifestyle retail ecosystem.

The new store reflects Sunglass Hut’s long-term commitment to India and highlights the accelerating momentum of organized premium eyewear retail beyond metropolitan cities.

A 16-Year India Journey

Sunglass Hut entered the Indian market on 3 November, 2008, when Italian eyewear giant Luxottica Group SpA partnered with DLF Group to introduce the brand’s dedicated retail format in the country. The alliance was established with a vision to roll out 100 stores across upscale malls and premium retail destinations nationwide.

This partnership enabled Indian consumers to access leading global eyewear brands through a curated multi-brand retail platform. Over time, Sunglass Hut expanded its presence across prominent malls, airports, and high streets, serving a growing segment of fashion-forward and aspirational shoppers.

The opening of the 100th store not only fulfils the brand’s original expansion ambition but also marks the beginning of its next growth chapter in India.

Reliance Brands Drives Next Phase of Expansion

In 2022, Sunglass Hut’s India operations underwent a strategic transition when Reliance Brands Limited (RBL) acquired the franchise rights for the country, along with an existing network of around 85 stores from DLF Brands.

While Luxottica continues to own Sunglass Hut globally, Reliance Brands now oversees the brand’s retail management, store expansion roadmap, and e-commerce operations in India.

Since assuming control, RBL has accelerated store openings and strengthened the brand’s presence in premium retail destinations, including high-profile locations such as Jio World Plaza in Mumbai and other strategic hubs.

This move aligns with Reliance Brands’ broader strategy of scaling international fashion and lifestyle labels in India through enhanced distribution, elevated consumer experiences, and a strong omnichannel approach.

A Premium Multi-Brand Eyewear Destination

Sunglass Hut positions itself as a multi-brand premium eyewear retailer, offering a curated range of international labels spanning fashion, luxury, and performance segments. Its portfolio includes globally recognized names such as Ray-Ban, Prada, Burberry, Dolce & Gabbana, Oakley, and other leading brands.

The brand’s store format emphasizes curated assortments, personalized service, and trend-led merchandising, making its outlets destinations for both functional eyewear and fashion accessories.

Expanding Beyond Metro Cities

The launch of the 100th store in Jalandhar signals rising demand for premium lifestyle products in emerging urban centres. With increasing disposable incomes, growing exposure to global fashion trends, and the rapid development of organized retail infrastructure, Tier II and Tier III cities are emerging as important growth engines for international brands.

Industry experts note that premium eyewear — positioned at the intersection of fashion and utility — is witnessing strong traction in non-metro markets, encouraging brands to further expand their geographic reach.

Zivame, the lingerie retailer backed by Reliance Industries, is preparing for a new phase of retail expansion, with plans to launch 60 to 80 franchise-led stores over the next year, its Chief Operating Officer Kiruba Devi said, according to a news report.

Established in 2011 as an online-only platform, Zivame has progressively strengthened its brick-and-mortar presence and currently operates 174 exclusive brand outlets across India. Reliance Retail acquired a stake in the company in 2021 as part of its wider strategy to expand in the apparel and innerwear segments.

Focus shifts to Tier II and III markets

The company is now turning its attention to Tier II and III cities as the next growth frontier, Devi said on the sidelines of an eventi.

She noted that consumer demand in smaller cities is increasingly aligning with trends seen in metropolitan markets, driven largely by social media influence. However, she did not disclose a detailed regional revenue breakdown.

Devi also confirmed that Zivame achieved profitability in the previous quarter but declined to share additional financial specifics, citing the company’s structure under a listed entity.

Beyond India, Zivame is available online in markets such as the United States through Amazon, and in the United Arab Emirates and Saudi Arabia via local partners. The company is now exploring further international expansion through franchise partnerships. Devi identified Southeast Asia as the ‘right place’ for Zivame’s next overseas growth phase, as per the news report.

She added that discussions are currently underway, and the brand could potentially open a store in the region by the end of 2027.

New categories: kidswear pilot planned

Originally launched as an online lingerie aggregator, Zivame has since diversified into categories including shapewear, activewear, and loungewear.

Devi further stated that the company is planning to pilot an entry into the kidswear segment, although additional details were not disclosed, the report added.

Trent, the retail arm of the Tata Group, is accelerating its expansion into Tier III and IV cities, banking on stronger growth prospects in emerging markets over the coming years, a senior executive said.

The company’s leadership also noted that urban consumption is gradually recovering following the GST 2.0 reforms, although the long-term impact on small-ticket discretionary spending remains measured.

"We are opening a lot more in Tier III and IV cities now, as opposed to what we used to do in the past. What we are seeing is, very clearly, the young customer in those markets is super clued onto what trends are playing out," P Venkatesalu, Managing Director, Trent  said in a news report.

According to Venkatesalu, while consumers in smaller towns and cities may not yet display the same maturity levels as those in metropolitan markets, this gap is expected to narrow over the next few years.

"We do bet in a very significant way that the customer will be more interesting," he said.

Highlighting the long-term opportunity, he emphasised that macro markets are likely to become increasingly attractive. Drawing parallels with the company’s earlier metro strategy, he said, "but that's the same approach that we took to metros, If you went back five years, in terms of densification, in terms of opening far more presence in individual micro-markets. So, we are doing the same thing, broadly speaking, in tie-3, tie-4 markets now," he stated.

The retailer is also placing a strong emphasis on expanding into new geographies and micro-markets.

"A substantial portion now, maybe about two-thirds of our stores that we are increasingly opening is in new towns, new cities, new micro-markets within the periphery of cities. So, clearly, new micro-markets is a focus area for us," Venkatesalu said.

Speaking about the impact of GST reforms, he observed that following the shift implemented after 21st September, consumer spending initially tilted toward high-value purchases.

"But that said, over the medium term, we do think small-ticket discretionary will also benefit from the changeover," he said.

He further explained that categories such as electronics and automobiles, which witnessed notable GST reductions, temporarily drew greater consumer attention.

"As of today, he said, the initial blip that came through from a focus on high-ticket categories such as electronics and auto, which had significant GST drops I do think there was a bit of focus from the customers to that, which took away focus from small-ticket discretionary," he said.

However, he added that the overall direction of GST reforms remains favourable for consumers and is likely to support consumption recovery in the coming months and quarters.

"Having said that, the direction of GST is completely in the interest of consumers, the changes that have happened, and I do see that helping consumption gradually improve in the months and quarters ahead," he added.

Reid & Taylor has strengthened its retail presence with the opening of a new store at Spectrum@Metro, situated at Tower B, Ground Floor. The launch reflects the brand’s ongoing strategy to deepen its footprint in prominent urban markets while delivering a sophisticated and contemporary shopping experience.

Renowned for its heritage in fine fabrics, precision tailoring, and classic menswear, Reid & Taylor’s latest outlet showcases a carefully curated range of formalwear, business suits, and smart casual ensembles tailored for modern professionals who appreciate craftsmanship, quality, and timeless style.

Commenting on the launch, Ajendra Singh, Vice-President – Sales and Marketing, Spectrum@Metro said, “We are delighted to welcome Reid & Taylor to Spectrum@Metro. The brand’s rich legacy and commitment to premium menswear align seamlessly with our vision of offering a sophisticated and elevated retail environment. This launch further strengthens our premium fashion portfolio and enhances the overall lifestyle appeal of the destination.”

Spectrum@Metro continues to position itself as a dynamic mixed-use lifestyle hub, bringing together retail, dining, entertainment, and leisure offerings under one roof. With the inclusion of well-established national and international brands such as Reid & Taylor, the destination remains committed to catering to the evolving preferences of discerning consumers.

New Balance has strengthened its retail footprint in Chennai with the launch of a new store at Express Avenue Mall, marking its second outlet in the city.

Situated on the first floor of Express Avenue Mall, the new store aligns with New Balance’s ongoing India growth strategy, focusing on performance-driven products and lifestyle-oriented retail experiences.

Radeshwer Davar, Country Manager, New Balance India said, “The response to New Balance in India over the past couple of years has been extremely encouraging. We’ve increased our retail footprint in the last 2 years and are on track to accelerate that growth further in 2026. Southern India has been a key driver of this momentum, with our presence in the region doubling in the last 6 months. Chennai continues to stand out for its deep appreciation of quality, performance, and design, and our new store at Express Avenue allows us to offer a more elevated, community-driven experience to the people of Chennai.”

To mark the opening, the brand organised a community run at Express Avenue Mall, drawing participation from more than 100 runners across the city. Attendees also had the opportunity to try the recently launched 1080 v15 footwear.

Actress Malavika Mohanan, who was present at the inauguration said, “It’s always special to be back home in a city that carries such incredible energy. New Balance represents individuality and movement in a very authentic way - staying true to its identity while blending sport and culture seamlessly. I’ve been a huge fan of the brand and seeing that philosophy come alive in this new store at Express Avenue makes the launch especially meaningful.”

The Chennai store opening follows New Balance’s broader retail expansion across India, with Southern India emerging as a significant growth driver for the brand.

Headquartered in Boston, New Balance operates globally in footwear and apparel, with manufacturing bases in the United States and the United Kingdom. The company reported worldwide sales of $7.8 billion in 2024.

AXOR, the design-focused brand of the Hansgrohe Group, has unveiled its new brand store in Mohali, marking a key step in its design-led expansion strategy across North India. The launch strengthens AXOR’s footprint in a region known for its architectural awareness and refined design sensibilities.

Mohali’s close proximity to Chandigarh—celebrated for its modernist heritage and planned urban framework—aligns closely with AXOR’s commitment to design precision, craftsmanship, and individuality. Positioned within the affluent Tricity belt of Chandigarh, Mohali, and Panchkula, and extending its reach into Punjab and Himachal Pradesh, Mohali represents a sophisticated luxury market where discerning consumers increasingly prioritise cohesive living environments and premium functional solutions.

Commenting on the launch, Abdulkader Bengali, Managing Director, Hansgrohe India said, “Mohali represents a market that truly understands architecture, design integrity, and the value of thoughtful living. With the launch of this new AXOR store, we are not merely expanding our retail footprint but creating an experiential brand touchpoint that allows architects, designers, and consumers to engage deeply with AXOR’s philosophy of personalised luxury and holistic bathroom design. This store reflects our long-term commitment to leading the luxury segment in India.”

The opening responds to shifting consumer preferences in the region, where bathrooms are increasingly viewed as private sanctuaries. In the post-pandemic landscape, demand across Mohali and the wider Tricity region has grown for wellness-driven, design-oriented solutions that seamlessly integrate aesthetics, comfort, and functionality. AXOR’s focus on comprehensive and cohesive bathroom concepts addresses this growing appetite for immersive and personalised luxury experiences.

The AXOR Store in Mohali has been conceptualised as a design-centric environment that goes beyond the traditional showroom model. Rather than displaying products individually, the gallery-style space presents complete bathroom settings. From basin mixers and showers to thermostatic controls and accessories, each component is curated within a unified design narrative, allowing architects, interior designers, and homeowners to envision fully integrated bathroom spaces.

A serene, neutral backdrop enhances the presentation of AXOR’s distinctive finishes—including Polished Red Gold and Brushed Black Chrome—spotlighting the brand’s craftsmanship, material excellence, and engineering precision.

Speaking on the brand’s design philosophy and the significance of the new store, Vishal Gupta, Commercial Director – Sales & Marketing, Hansgrohe India added, “Luxury today is defined by relevance, choice, and coherence. The Mohali AXOR Store has been designed to help architects, designers, and homeowners experience how our individual products come together as a complete bathroom solution. This format allows for deeper engagement, clearer visualisation, and a more consultative approach, ensuring that every project reflects the customer’s personal design vision while delivering the highest standards of quality and performance.”

Among the highlights of the store is the AXOR ShowerSelect ID, developed in collaboration with Philippe Starck and Antonio Citterio, offering enhanced personalisation for shower controls. The collection is complemented by AXOR ShowerSphere by Antonio Citterio and AXOR One by Barber Osgerby, reinforcing AXOR’s commitment to design-led, contemporary, and bespoke bathroom solutions.

With the inauguration of the Mohali store, AXOR continues to elevate benchmarks in luxury bath design, positioning itself as a collaborator in architectural storytelling rather than merely a product-driven brand.

Enamor, one of India’s leading lingerie brands, has strengthened its brick-and-mortar footprint with the launch of a new exclusive brand outlet (EBO) at Phoenix Palladium Mall in Ahmedabad. The opening of this full-assortment experiential store underlines the company’s focus on premium everyday fashion lingerie, particularly in high-growth urban markets.

Spread across 780 sq. ft., the store has been designed to offer an immersive retail experience. It features dedicated trial style studios, silhouette fit lounges, an educational zone, the BodySync innovations wall, fashion-forward collection displays, panty tray tables, and more. Aligning with the brand’s refreshed identity, the outlet showcases a more premium aesthetic and a distinctive ambience aimed at encouraging product trials and enhancing customer engagement.

Speaking at the launch, Sandra Daniels, Chief Marketing Officer, Enamor, highlighted, “Our retail growth is driven by a strong demand for premium fashion lingerie. At Enamor, we are dedicated to offering our consumers exceptional fit, quality, and an elevated shopping experience. The launch of our new premium experiential store at Palladium Mall is a step towards making the ‘Enamor’ experience more accessible, while complementing the brand’s robust online presence with an even more expansive offline footprint.”

The store houses a curated portfolio ranging from everyday essentials and accessories to statement ensembles that celebrate femininity and confident self-expression. Through its offerings, Enamor aims to empower women with products that combine style, sophistication, comfort, and functionality—redefining lingerie as an essential element of the modern wardrobe.

With a continued emphasis on design, fit, innovation, technology, storytelling, and community engagement, Enamor remains focused on reshaping India’s premium lingerie segment. The brand’s products are crafted with meticulous attention to detail, ensuring quality and comfort for every wearer.