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Subway Expands in Spain and Portugal via New MQaster Franchise Deal
Subway Expands in Spain and Portugal via New MQaster Franchise Deal

Global quick-service restaurant brand Subway has announced a major step in its European growth strategy through new master franchise agreements with Grupo Vierci. The partnership will oversee the brand’s expansion in Spain and Portugal, strengthening Subway’s international presence and reinforcing its master franchise model as a key lever for global retail growth.

Grupo Vierci, which currently serves as Subway’s master franchisee for Paraguay and Uruguay, will now manage operations across two continents — a first for the sandwich chain. This intercontinental partnership represents a significant milestone as Subway continues to expand its global footprint through strategic regional collaborations.

Under the new agreement, Grupo Vierci plans to open 400 restaurants in Spain and 50 outlets in Portugal over the next ten years. This move is expected to grow Subway’s presence in the Iberian region by more than six times, positioning the brand to compete more strongly in one of Europe’s most dynamic and competitive food service markets.

Grupo Vierci has over 20 years of experience in multi-brand management within the quick-service restaurant industry. The group operates more than 300 restaurants across North and South America, bringing established expertise in operations, brand development, and customer engagement. This experience is expected to support Subway in scaling efficiently while ensuring consistency across franchise operations.

This expansion aligns with Subway’s broader strategy of partnering with well-established food service leaders who understand local market dynamics. Spain and Portugal present a growing customer base that increasingly values affordable, convenient, and fresh dining options. The partnership is anticipated to help Subway localise its product offerings while maintaining its global brand standards.

The master franchise model allows Subway to accelerate its expansion through local investment and regional knowledge, helping streamline growth while maintaining operational consistency. In recent years, Subway has pursued similar strategies across multiple regions, focusing on empowering experienced franchise groups to drive performance, optimise supply chains, and enhance customer experience.

With Grupo Vierci now extending its role within the Subway network, the partnership marks another key step in strengthening the brand’s retail footprint in Europe. The planned restaurant openings across the next decade will create local employment opportunities and expand the accessible dining network across major urban and regional centres in both countries.

Subway’s move to scale rapidly through experienced multi-brand operators reflects a wider trend across the global quick-service restaurant industry, where brands increasingly rely on strategic alliances to enter and expand in competitive international markets. Spain and Portugal, with their robust tourism sectors, urban dining culture, and youthful consumer base, represent high-potential markets for sustained growth in the QSR category.

As global food service chains focus on franchise-led scalability, Subway’s collaboration with Grupo Vierci highlights how retail franchising continues to shape expansion strategies in the international restaurant industry. The coming years will be key to observing how this model drives long-term growth and brand presence across Southern Europe.

 

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Hilton Marks Entry in Singapore with ‘DoubleTree by Hilton Singapore Robertson Quay’
Hilton Marks Entry in Singapore with ‘DoubleTree by Hilton Singapore Robertson Quay’
 

Hilton has officially opened DoubleTree by Hilton Singapore Robertson Quay, marking the brand’s debut in Singapore.

DoubleTree by Hilton Singapore Robertson Quay features 344 guest rooms and suites ranging from 24 to 50 square meters, with more than 200 rooms overlooking the Singapore River. The hotel offers a range of accommodation options to suit different stay occasions, from King, Queen and Twin Guest Rooms for solo travellers, couples, and friends, to selected rooms and suites featuring pull-out sofa beds for added flexibility. The hotel also offers four Deluxe Suites, and 11 connecting queen and twin rooms for families and groups travelling together.


Beyond the hotel, guests can easily explore some of Singapore’s most distinctive neighbourhoods, with Robertson Quay, Chinatown, Tiong Bahru and Clarke Quay within walking distance, while the Central Business District is also within easy reach. With Havelock MRT Station about a five-minute walk away and bus connections nearby, the hotel provides convenient access to Orchard Road, Sentosa and destinations across Singapore.

“Singapore continues to be a key market for Hilton in South East Asia, valued for its strong business community, global connectivity, and enduring appeal to travellers from around the world,” said Alexandra Murray, Area Vice President and Regional Head of South East Asia, Hilton. “The debut of DoubleTree by Hilton in Singapore strengthens our portfolio with a brand known for making guests feel genuinely welcomed and well cared for. Robertson Quay’s riverside setting and neighbourhood character make it a fitting home for the brand, offering travellers a comfortable base to experience the city at a more relaxed pace while adding a warm new gathering place to the precinct.”


The hotel also offers seven versatile meeting rooms and spacious pre-function areas for corporate gatherings, intimate celebrations and private events. Each venue can accommodate 20 to 40 guests, while Clemenceau I and Clemenceau II can be combined to host up to 70 guests, giving planners added flexibility for meetings, social occasions and small celebrations. Selected meeting rooms feature floor-to-ceiling windows that bring in natural light, supported by in-house audio-visual capabilities and dedicated workstations for focused moments between sessions. The hotel also has SAUS,an all-day restaurant that brings homegrown flavours and heritage cooking techniques to comfort food. Apart from that, Brew:33 brings together the easy sociability of a neighbourhood café and bar, the 64-seat lounge transitions through the day, from morning coffee and midday treats to evening pours.

 

The hotel also has a signature Ritual Hub that offers a dedicated zone for guests and families to slow down, connect and take part in complimentary hands-on activities. This October, guests can enjoy a cookie-making workshop inspired by the brand’s signature cookie, with more new activities to be introduced in the months ahead.

“DoubleTree by Hilton has always been built on the brand belief that there is great power in small things; they make all the difference. Through comfortable spaces, thoughtful amenities and genuine human connections, we inspire guests with feel-good moments from check-in to check-out,” said Vincent Ong, Vice President, Full Service Brands, Asia Pacific, Hilton. "At DoubleTree by Hilton Singapore Robertson Quay, that spirit of care comes to life through warm service and everyday moments that help guests feel at ease, whether they are travelling for work, leisure or a bit of both. With SAUS and Brew:33, the hotel also creates welcoming spaces for the wider neighborhood to gather, dine and connect."

 

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Hilton Accelerates Its Growth in Asia Pacific with 8 New Brand Entries
Hilton Accelerates Its Growth in Asia Pacific with 8 New Brand Entries
 

Hilton has announced that it will make eight new luxury and lifestyle brand debuts into new markets across Asia Pacific this year, and plans more than 15 openings in the segments in 2026. Together, these new hotels add to a trading estate of more than 170 trading luxury and lifestyle hotels in the region and take Hilton another step closer to its goal of exceeding 250 hotels in the categories in the coming years.

Alan Watts, President, Asia Pacific, Hilton, said, “Asia Pacific remains a powerful growth engine for Hilton, and this latest wave of brand entries reflects the strong demand we are seeing from owners for differentiated, high-performing brands. We are excited to expand across key gateway cities and sought-after leisure destinations as we continue to shape the region’s hospitality landscape.”

The debut of NoMad in Singapore, and Signia by Hilton in Tainan will mark the Asia Pacific debut of these two luxury brands, bringing Hilton’s total brand presence in Asia Pacific to 16 brands out of its 27-brand portfolio.

Canopy by Hilton Bangkok Sukhumvit will mark the brand’s debut in South East Asia, bringing Canopy’s vibrant, boutique lifestyle experience to the heart of Bangkok. South Asia will see its first Curio Collection by Hilton hotel and first LXR Hotels & Resorts property, both set to debut in Bengaluru with Slohh by Roach, Curio Collection by Hilton and The Den Bengaluru, LXR Hotels & Resorts.

In country brand debuts, Hilton will introduce two luxury brands to Malaysia in Kuala Lumpur’s prestigious Golden Triangle District with the openings of Waldorf Astoria Kuala Lumpur and Conrad Kuala Lumpur, both scheduled to open by the end of 2026. Meanwhile, in Vietnam, NHAAN Resort & Spa Hoi An, Tapestry Collection by Hilton will introduce the brand to one of South East Asia’s most culturally significant leisure markets.

In addition to these upcoming debuts, Hilton recently signed two LXR Hotels & Resorts properties in Tokyo and Hakone Gora, Japan and a new Tapestry Collection by Hilton hotel in Chiang Mai. These hotels add to a pipeline of more than 80 hotels across luxury and lifestyle in the Asia Pacific region.

These new signings join a slate of new luxury and lifestyle signings this year including Waldorf Astoria Goa, Motto by Hilton Sydney City Centre, Conrad Ulaanbaatar and an LXR Hotels & Resorts hotel in Gold Coast, Australia, reflecting continued owner interest in the brand across both urban and resort locations.

Tal Shefer, Senior Vice President, Brand Management, Asia Pacific, Hilton, said, “Across Asia Pacific, we’re seeing strong momentum across the luxury and lifestyle segment of the market, driven by travelers seeking distinctive design, authentic local connections and elevated experiences. From iconic gateway cities to culturally rich destinations, our brands are expanding to meet this demand, delivering character‑driven stays with the consistency, scale and service excellence that define Hilton.”

The expanded pipeline underscores Hilton’s continued momentum across gateway cities, high-growth urban centres and sought-after leisure destinations, bringing a diverse mix of luxury and lifestyle brands to both new and existing markets across the region.

Other openings in the luxury and lifestyle categories this year include Conrad Nagoya, which will offer convenient access to Nagoya’s cultural landmarks, shopping districts and key business hubs, with direct connectivity to Sakae Subway Station. This follows the recent opening of Canopy by Hilton in Okinawa. In Thailand, Hilton will expand its lifestyle presence with Kahavadi Chiang Rai, Curio Collection by Hilton, alongside Nivata Koh Samui, Tapestry Collection by Hilton, strengthening the portfolio across northern and island destinations. In China, Xi Zhe Wuxi, Curio Collection by Hilton will expand the brand’s footprint in a key city with strong cultural heritage. Meanwhile, Shanghai Parkview Hotel, Curio Collection by Hilton, will open in Yuqiao, Pudong, drawing on the area’s 450‑year salt‑making heritage and traditional craftsmanship, offering guests an inspiring journey rooted in local culture.

Hilton’s luxury and lifestyle portfolio now spans an ever-growing footprint across Asia Pacific, reinforcing the company’s position as a leader in delivering exceptional hospitality experiences. Hilton’s luxury and lifestyle hotels participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 27 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including flexible points and money payment options, exclusive member discounts and complimentary standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the Hilton Honors mobile app, including digital check-in, room selection and Digital Key.
 

 

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Reborn Coffee Enters MOU with Visvita to Expand Its Franchise Network in the US
Reborn Coffee Enters MOU with Visvita to Expand Its Franchise Network in the US
 

Reborn Coffee, a US-based specialty coffee chain has entered into a strategic MOU with Visvita , a global beverage manufacturing and distribution company for franchise supply chain of RTD drinks.

With this collaboration, the coffee company will expand its  distribution infrastructure in the U.S. and Mexico, allowing Reborn to streamline operations.

Founded in 2014 in California, the company is operating retail locations, kiosks, and cafes across North America and Asia. The brand has 11 operating outlets in the US and 2 operating international locations in Asia. In 2025, the brand secured area development commitments for 30 new franchise locations, as per a media report. The brand aims to open 100 stores in Asia in the future.  

The Asia-Pacific coffee market size is expected to grow from USD 32.16 billion in 2026 and is expected to reach USD 43.58 billion by 2031 at 6.27% CAGR over 2026-2031, according to Modor Intelligence. The segment is growing due to shifts in consumer  choice toward coffee, as opposed to other beverages,  rising disposable incomes, rapid urbanization, and digitally driven purchasing habits.  Further, the flourishing café culture and  remote-work convenience  encourages new entrants in the segment. 

 

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IHG Accelerates Malaysia Expansion with Debut of Garner Hotels and Franchise Model
IHG Accelerates Malaysia Expansion with Debut of Garner Hotels and Franchise Model
 

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has announced the signing of a two-hotel portfolio agreement with King Park Hotel Sdn. Bhd, a subsidiary of Hass Enterprise Sdn. Bhd., a privately owned, diversified investment group.

This agreement marks two significant milestones for IHG in Malaysia. The launch of its franchise model and the debut of Garner hotels, IHG’s midscale conversion brand, in the country.

The 202-room Garner Hotel Kota Kinabalu will be rebranded from King Park Hotel Kota Kinabalu with 106 rooms scheduled to open in 2027, and an additional 96 rooms opening in a second phase in 2029. The 140-room Holiday Inn Express Tawau will become IHG’s first hotel in Tawau and will open in 2028 after an extensive refurbishment of the existing King Park Hotel Tawau.

Bryan Chan, Vice President, Development, South East Asia & Korea, IHG said: “The introduction of franchising marks an important milestone in IHG’s growth across Southeast Asia, enabling us to unlock more conversion and repositioning opportunities across both independent and internationally branded hotel assets.We are delighted to launch IHG’s franchise model in Malaysia with a two-hotel portfolio agreement with King Park Sdn. Bhd. As experienced hotel owners with deep local market expertise, they are the ideal partner for our first two franchise hotels and will help create a strong foundation for long-term success.

 

He adds, “This agreement also introduces Garner hotels to Malaysia. Garner Hotel Kota Kinabalu will increase our open and pipeline presence in Kota Kinabalu from one to five hotels, while Holiday Inn Express Tawau gives IHG its first presence in the city and strengthens our footprint across Sabah’s growing tourism corridor. These are great additions to IHG’s Malaysia portfolio and reinforces our commitment to delivering high-quality stay experiences in the premium midscale segment.”

King Park Hotel Sdn. Bhd spokesperson said: “We are excited to partner with IHG to introduce the first Garner in Malaysia and the first internationally branded hotel in Tawau. Kota Kinabalu continues to attract robust international and domestic travel…We believe aligning these hotels with globally recognised brands and leveraging on IHG's global enterprise and distribution platforms will strengthen their market positioning and unlock new opportunities for growth. We look forward to welcoming travellers to these two cities when they open.”

With over 110 open properties globally, Garner Hotel Kota Kinabalu will join IHG’s fastest-growing new brand. Holiday Inn Express Tawau will join IHG’s fastest-growing Essentials brand with over 3,300 open hotels and over 660 hotels in the pipeline globally.

The two hotel signings will expand IHG’s presence in Malaysia to more than 20 open and pipeline hotels across city and resort destinations including Johor Bahru, Kuala Lumpur, Kuching, Melaka and Penang. Upcoming IHG hotels in Malaysia include InterContinental Penang Resort, a transformation of the former Mutiara Beach resort and voco Muar, the second voco hotel to open in Malaysia.

 

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JdV by Hyatt Brand Announces Franchise Agreement with Oxford Witney Hotel
 JdV by Hyatt Brand Announces Franchise Agreement with Oxford Witney Hotel
 

Hyatt Hotels Corporation has announced that a Hyatt affiliate has entered into a franchise agreement with an affiliate of CL Capital for Oxford Witney Hotel. The 130-room hotel will be operated by InnPractice and is expected to join the JdV by Hyatt brand portfolio by the end of 2026, marking the brand’s debut in the United Kingdom.

Located within walking distance to Witney’s historical center, approximately 15 miles west of Oxford and within reach of the Cotswolds, the hotel is undergoing an extensive transformation designed to reflect the character and heritage of its surroundings. The hotel’s guest experience and interiors will draw inspiration from Witney’s longstanding wool-making heritage, the hand-made spirit of the Arts & Crafts movement and a local sense of place, woven throughout the interior design.

The planned addition of Oxford Witney Hotel to the JdV by Hyatt brand portfolio will introduce an upscale lifestyle hotel designed to connect guests with the local community and character of Witney and the wider Oxfordshire and Cotswolds regions.

The hotel will feature 130 guestrooms, a restaurant and bar, both sourcing produce from local suppliers, and 1,205 sqft of flexible meetings and events facilities, with the ability to host up to 90 guests.

As the largest market town in the Oxfordshire Cotswolds, Witney offers a distinctive setting for the first JdV by Hyatt hotel in the UK. Its location provides access to both the university city of Oxford and the wider Cotswolds, creating a base for guests looking to experience the culture and character of the region.

Oxford Witney Hotel offers a lively, well-connected base for experiencing Oxfordshire. Guests can browse Witney’s twice-weekly market, independent shops and local food scene, catch live music, theatre, comedy or talks at the Corn Exchange – a 19th-century arts venue in Market Square – or discover nearby Cogges Manor Farm, a Downton Abbey filming location. Walkers and nature lovers can follow the River Windrush to Witney Lake and Country Park or plan day trips to Oxford, Blenheim Palace, Minster Lovell Hall and the villages and landscapes of the surrounding Cotswolds.

“Bringing the JdV by Hyatt brand to the UK will be an important milestone for the brand and a natural fit for Witney – a destination with a strong identity and sense of place,” said Anna Corkill, RVP Development UK & Ireland, Hyatt. “Together with CL Capital and InnPractice, we are creating a hotel that reflects the character of the local community while giving guests a distinctive new way to experience Oxfordshire.”

“This is a landmark moment for both InnPractice and for the JdV by Hyatt brand’s upcoming arrival in the UK,” said Graham Norris, Managing Partner, InnPractice. “Oxford Witney Hotel is a compelling setting for the brand’s debut: a characterful market town with its own identity, strong connections to Oxford and the Cotswolds, and real potential to become part of the local social fabric.”

InnPractice has been appointed by CL Capital to operate the hotel following its expected transition to the JdV by Hyatt brand. The company works with hotel owners, investors, global brands and independent hotels to create high-performing hospitality businesses through operational leadership, commercial expertise, technology and a trusted collective of specialist partners.

The JdV by Hyatt brand offers a collection of independent hotels. Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2026, the Company's portfolio included more than 1,500 hotels and all-inclusive properties in 83 countries across six continents. 

 

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Radisson Blu Inaugurates Medlock Hotel in Manchester, UK
Radisson Blu Inaugurates Medlock Hotel in Manchester, UK
 

Radisson Blu has unveiled its Medlock Hotel in Manchester It is a new, 401-room upper-upscale hotel at the heart of Medlock Square on Manchester’s Etihad Campus. The new hotel inaugurated on September 7, 2026.

The hotel is the first development by Manchester City Football Club in partnership with Radisson Hotel Group and introduces a new hospitality destination within the city.

 

As Manchester continues to grow as a destination for sport, live entertainment and business events, the opening responds to demand for premium accommodation connected to the city’s major visitor attractions. Located adjacent to the Etihad Stadium and Co-op Live arena, with direct Metrolink connections to Manchester city centre, the hotel provides a convenient base for leisure, corporate and event guests alike. This is the first development within Medlock Square to be completed.

Named after the River Medlock, which flows beneath the Etihad Campus, the hotel draws inspiration from Manchester's industrial heritage while embracing the city's contemporary energy and creativity. Warm materials, locally inspired design details and inviting social spaces create a distinctly Mancunian sense of place.

The hotel is positioned immediately beside the Etihad Stadium and Co-op Live, the UK's largest indoor arena, placing guests within easy reach of major sporting fixtures, concerts and entertainment events. Set to open later this year, Medlock Square will bring together restaurants, bars and cafés alongside a new immersive Manchester City museum experience, stadium roof walk and zip-wire, and a 3,000-capacity covered events space hosting seasonal activations, live shows, sports screenings and brand collaborations.
 

A Metrolink stop adjacent to the hotel provides direct access to Manchester city centre in approximately 10 minutes. The city centre is around a five-minute drive away, while Manchester Airport can be reached by car in approximately 20 minutes or by public transport in around 40 minutes.

The hotel features 401 guestrooms and suites, including standard, premium and deluxe rooms, distinctive pitch view rooms that can be converted into hospitality suites on matchdays, one-bedroom suites and a spectacular two-storey, two-bedroom, two-bathroom penthouse with panoramic views across the city. Designed with privacy in mind, the 153 sq. m. penthouse has its own 25sqm private terrace and a private arrival experience.

Designed for both business and leisure travellers, guestrooms combine contemporary comfort with thoughtful design inspired by Manchester's character, while selected rooms provide exceptional views across one of the world’s most iconic stadiums.

 

The guests can also enjoy a diverse collection of dining venues designed to serve visitors throughout the day. These include Three Rivers Brasserie & Bar, an all-day dining destination; Blend Café Bar for coffee and light bites; Little Beast Restaurant; and opening this autumn, Brickworks Market Hall and Zadie's Sky Bar, providing elevated Pan-Asian dining and drinks alongside panoramic views across the Etihad Campus and Manchester skyline.

The property also has access to a 24-hour fitness suite equipped with virtual personal training technology, allowing travellers to maintain their wellness routines at any time during their stay.

Positioned between the Etihad Stadium and Co-op Live, Radisson Blu Medlock Hotel, Manchester offers exceptional opportunities for meetings, conferences and events. Guests have access to more than 30 flexible event spaces across the Etihad Campus, including Medlock Square's outdoor activation space for up to 3,000 guests, alongside premium hospitality facilities within the Etihad Stadium. The hotel's exclusive penthouse also provides an intimate venue for private celebrations and executive gatherings of up to 50 guests.

Joep Peeters, Chief Operating Officer Franchise EMEA at Radisson Hotel Group, said: “The opening of Radisson Blu Medlock Hotel represents a defining moment for both Manchester and the team behind it. Whether visitors are here for a football match, a concert, a conference, or just to explore Manchester, both the hotel and its location offer guests an experience unlike anywhere else in the UK. The property reflects the city's character: welcoming, energetic and proudly authentic, and we are thrilled to welcome it into Radisson Hotel Group.”

Richard Pearson, General Manager of Radisson Blu Medlock Hotel, Manchester, said: “Today is a huge milestone as we officially open the doors to Radisson Blu Medlock Hotel, Manchester. We’ve created something that’s uniquely Manchester—a hotel at the heart of one of the UK’s most exciting destinations. Whether guests are here for football, music, business or simply to experience the city, we want Radisson Blu Medlock Hotel, Manchester to be the place where every stay starts with a brilliant welcome. I’m incredibly proud of what our team has achieved. They’ve shown real grit to bring the hotel to life, backed each other every step of the way and poured their heart and energy into creating something special. This is just the beginning, and we can’t wait to welcome our first guests and share the warmth, spirit and sense of community that makes Radisson Blu Medlock Hotel, Manchester feel like home.” 

Manchester has established itself as one of Europe's fastest-growing visitor destinations, renowned for its music, football, culture and innovation. From the Etihad Campus, guests can easily explore the city's independent neighbourhoods, shopping districts, museums and vibrant nightlife, while remaining within moments of major concerts, sporting events and business gatherings.

As the flagship development of Medlock Square, Radisson Blu Medlock Hotel, Manchester offers visitors a completely new way to experience Manchester, bringing together hospitality, sport, entertainment, dining and culture within a single integrated destination.

Radisson Hotel Group is a rapidly expanding international hotel group, operating across EMEA and APAC with more than 1,600 hotels in operation and under development in over 100 countries. Guided by its brand promise, Every Moment Matters, the Group brings its signature service ethos to every guest experience. The Radisson brand portfolio includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson—brought together under the commercial umbrella brand, Radisson Hotels. 

Radisson Blu is Radisson Hotel Group’s upper upscale hotel brand that delivers meaningful and memorable experiences in stylish spaces. Characterized by attention to detail and the Yes I Can! service philosophy, Radisson Blu hotels are designed to make an unforgettable difference by anticipating travelers’ needs through thoughtfully designed touchpoints. Radisson Blu hotels can be found in major cities, key airport gateways, and leisure destinations across EMEA and APAC. Guests and professional business partners can enhance their experience with Radisson Blu by participating in Radisson Rewards, an international loyalty program offering exceptional benefits and rewards. 

 

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Franchise News: Tea Avenue Enters India with Franchise India; Targets Over 25 Cafés and Kiosks by 2026
Franchise News: Tea Avenue Enters India with Franchise India; Targets Over 25 Cafés and Kiosks by 2026
 

Franchise India has partnered with Tea Avenue to pioneer this premium Ceylon tea revolution in India, rolling out debut kiosks and cafés, bringing rare Silver Tips white tea silvery buds bursting with floral notes and antioxidants, alongside Jasmine-infused greens and bold high-grown blacks that suit Indian preferences for health-boosting, low-caffeine luxuries over sugary masala chai. 

These offerings thrive in cozy WiFi-equipped cafés ideal for Mumbai-Delhi hustlers craving productivity pods with strawberry iced fusions or chicken burgers, mirroring urban India's love for experiential hangouts like Chai Sutta Bar's modern twists. India's tea market hits $11.5 billion in 2024, surging to $15 billion by 2033 at a 3.1 percent CAGR, with premium segments exploding at 4.2 percent to 1.81 million tons by 2035 amid rising disposable incomes and wellness trends in metros.

Born in 2014 from the De Silva family's four-generation legacy since 1936, starting with Thurson de Silva's estate vision and evolving through Empire Teas as one of Sri Lanka's top 5 exporters of 14 million kg of premium Ceylon, Tea Avenue blends timeless tea mastery by certified champions with adaptable menus of more than 20 blends, matcha, cheese teas, and fusion foods for global palates.

The De Silva family spotlights authentic Ceylon varietals rarer than Darjeeling or Assam, positioning Tea Avenue for rapid growth via Franchise India's franchise expertise targeting Delhi, Mumbai, and Bengaluru, with over 25 outlets by 2026. Urban aspirants favor premium single-origin teas in e-commerce and pop-ups, fueling Tea Avenue's potential to capture 9.92 percent of export-like domestic buzz.

Sajeev De Silva, Managing Director, Tea Avenue: "Drawing from our family's rich history in tea since 1936, Tea Avenue offers a soulful, nostalgia-rich experience with well-crafted Ceylon blends and comforting pairings, now expanding sustainably through franchises to delight Indian urbanites."

Gaurav Marya, Founder and Chairman, Franchise India  "Tea Avenue presents a huge opportunity in India, where people relate deeply to tea culture. It's an ideal partner to introduce modern Ceylon premium experiences to our long tradition of enjoying tea."

This new tea wave is bound to succeed swiftly, blending Sri Lanka's purest Ceylon legacies with India's insatiable premium thirst, evident in 4.2 percent CAGR growth, through Franchise India's proven rollout, promising cozy escapes that upgrade daily chai rituals into luxurious, health-forward indulgences for millions of urban tea lovers. 

Read More - Tea Avenue Launches Second Daily Brew Franchise Outlet in Colombo

 

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FranchiseTv News: Fenesta Enters Africa With First Store in Ghana
FranchiseTv News: Fenesta Enters Africa With First Store in Ghana
 

Fenesta Building Systems has announced the opening of its first showroom in Ghana, marking its entry into the African market. The development represents a key step in the company’s international expansion strategy following its established presence across South Asian markets, including India, Nepal, Bhutan, Sri Lanka, and the Maldives.

The Ghana showroom strengthens Fenesta’s global footprint and signals the company’s intent to explore further opportunities across Africa. The expansion comes at a time when several African economies are witnessing steady growth in urban infrastructure, housing, and commercial real estate, creating demand for organised and high-performance building solutions.

Africa’s construction landscape is undergoing a shift driven by rapid urbanisation and evolving design preferences. According to industry and demographic projections, the continent’s urban population is expected to reach 1.4 billion by 2050. This growth is driving demand for contemporary building materials that combine durability, climate responsiveness, and consistent quality. Fenesta’s entry into Ghana aligns with these trends, positioning the brand to cater to residential, commercial, and institutional projects in the region.

Through the new showroom, Fenesta is introducing its full product portfolio to the African market. This includes uPVC and aluminium windows and doors, solid panel doors, façades, and premium hardware solutions. The company’s offerings are designed to address varying climatic conditions and architectural requirements, an important consideration in African markets that experience diverse weather patterns and construction needs.

Saket Jain, Business Head, Fenesta said, “Our entry into the African market marks an important milestone in Fenesta’s global growth journey. Africa is undergoing a structural transition in its built environment, and we are well-positioned to support that shift with our proven expertise, product leadership, and service capabilities. As we scale globally, our priority remains to bring the Fenesta advantage to new geographies. Our focus remains steadfast on delivering advanced products backed by trusted service.”

Fenesta is part of DCM Shriram Ltd, a diversified conglomerate with a turnover of Rs 12,741 crore. With more than two decades of experience, the company has built its business around an integrated, end-to-end model that covers design, engineering, manufacturing, installation, and post-sales service. This operating structure has supported consistency in product delivery and quality control across markets.

To date, Fenesta has completed over 5 million installations across more than 500,000 homes. The scale of operations has been supported by an expanding dealer and partner network, standardised customer processes, and ongoing product development aligned with regional architectural and climatic needs. These capabilities are expected to play a role as the company adapts its retail and distribution approach for African markets.

The Ghana entry follows Fenesta’s broader strategy of expanding into markets with long-term construction demand rather than short-term cycles. Africa’s growing urban centres, increasing focus on organised housing, and rising adoption of modern building practices present a potential growth avenue for building material brands with established operational frameworks.

With the launch of its Ghana showroom, Fenesta takes its first step into Africa while laying the groundwork for future expansion across the continent. The company’s international roadmap continues to focus on measured market entry supported by local partnerships, product adaptation, and service-led execution.

 

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ISFA Partners Mongolian Franchise Body to Expand India Ties
ISFA Partners Mongolian Franchise Body to Expand India Ties
 

The Indian Small Business and Franchise Association (ISFA) has signed a Memorandum of Understanding (MoU) with the Mongolian Franchise Entrepreneurs Silkroad Association, marking a formal step toward strengthening franchise-led collaboration between India and Mongolia. The agreement focuses on building a structured growth corridor for franchising, MSMEs, and service-sector businesses across both markets.

The MoU was signed by Enkh-Amar Bathorov, CEO, Mongolian Franchise Entrepreneurs Silkroad Association, and Gaurav Marya, Chairman, ISFA, in the presence of representatives from both organisations and members of the franchise industry. Through this partnership, ISFA will act as a key Indian partner supporting the development of Mongolia’s franchise ecosystem by facilitating market access, knowledge exchange, and capacity building for entrepreneurs and MSMEs.

The collaboration comes at a time when Mongolia’s economy is projected to grow around 6 percent in 2025, driven by rising consumer demand and expansion in services beyond the mining sector. This economic environment is creating new opportunities for organised franchising across sectors such as food and beverage, retail, education, healthcare, and consumer services.

Under the MoU, both associations will work together on franchise development initiatives, training programs, networking platforms, and joint activities designed for MSMEs. The partnership includes the exchange of market research, sector insights, and franchise best practices. Both sides will also co-host seminars, business delegations, and industry events in India and Mongolia, with experts and speakers supporting knowledge transfer and skill development.

From a retail and franchising standpoint, Mongolia is emerging as a market with increasing relevance for structured business models. Rapid urbanisation, a young population, and rising disposable incomes are driving demand for branded products and standardised services. Multilateral institutions project Mongolia’s economic growth in the range of 5 to 6 percent during 2024 and 2025, providing a stable backdrop for franchise-led expansion.

Enkh-Amar Bathorov, CEO, Mongolian Franchise Entrepreneurs Silkroad Association said, “Mongolia is entering a new phase of diversified, innovation-driven growth, and franchising is a powerful bridge between our entrepreneurs and proven global business models. Through this partnership with ISFA, we look forward to connecting Mongolian MSMEs with Indian and international franchise brands, creating quality jobs and a stronger foundation for long-term economic cooperation with India.”

ISFA views the agreement as part of its broader effort to support Indian franchise brands and MSMEs in accessing new international markets. Indian franchise concepts across food services, education, wellness, and retail have seen increasing acceptance in overseas markets, supported by standardised operations and scalable formats.

Gaurav Marya, Chairman, ISFA said, “Mongolia combines strong growth fundamentals with a young, opportunity-seeking consumer base, making it one of the most exciting frontier markets for franchising over the next decade. ISFA is committed to working alongside the Mongolian Association for Franchise Business to take scalable Indian and global franchise concepts into this market.”

The collaboration is expected to strengthen the India–Mongolia franchise corridor as a framework for MSME-led growth. By enabling structured franchising, investor engagement, and business exchange, the partnership aims to support sustainable enterprise development while deepening commercial ties between the two countries.

 

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India and Mongolia Explore New Frontiers in Franchise & MSME Partnerships
India and Mongolia Explore New Frontiers in Franchise & MSME Partnerships
 

The Indian Small Business & Franchise Association (ISFA) hosted a high-level meeting with H.E. Ganbold Dambajav, Ambassador of Mongolia to India, to explore new pathways for bilateral cooperation in trade, investment, and entrepreneurship. The interaction was also attended by Satyam Garg, Executive Director, Franchise India Knowledge Services, along with ISFA representatives and members from key industry segments.​

The discussions focused on leveraging India’s robust MSME and franchising ecosystem and Mongolia’s young, dynamic, and resource-rich economy. His Excellency welcomed ISFA’s initiative to deepen institutional linkages with the Mongolian Government, business chambers, industry associations, and sector leaders. He assured his full support in building a structured framework for ongoing engagement.

Gaurav Marya, Chairman, ISFA, said, “We see Mongolia as an important and natural partner in India’s extended neighborhood, with significant potential for co-creation in sectors that are important for both countries. As Mongolia accelerates its growth journey, there is a compelling opportunity for our members to collaborate in areas such as mining services, healthcare, education, and new-age consumer brands, especially through franchise and MSME-led models that create jobs and capabilities on both sides.”​

H.E. Ganbold Dambajav highlighted Mongolia’s strong interest in expanding economic and people-to-people engagement with India and said, “Mongolia is open and eager to welcome Indian businesses, investors, and entrepreneurs. We see great promise in deepening cooperation with ISFA and its member network and Indian food franchise concepts. Our embassy will actively work with ISFA to convert today’s discussions into concrete partnerships and long-term collaborations.​

ISFA and the Embassy also discussed the possibility of curated business delegations, B2B matchmaking, and knowledge-sharing platforms to help Indian and Mongolian enterprises engage more effectively.​

Speaking about franchise opportunities, Satyam Garg, Executive Director, Franchise India Knowledge Services, shared, “Franchise India has been actively engaged with the Mongolian market since 2025, introducing multiple international brands across food and beverage, healthcare, and training and consulting, including globally recognized concepts such as ActionCOACH, Bagelstein, Zorgers, Uclean, Mars Venus Coaching, Sales Geek, and BusinessKids. Franchise India also started the first Mongolian brand to go into global franchising, called Dreamy Drinka. Our experience demonstrates that Mongolia is ready for specialized, high-quality global brands and structured franchise formats. Working closely with ISFA and the Embassy, we intend to widen this portfolio and enable more Indian and international brands to enter Mongolia through sustainable, win-win partnerships.”​

The association aims to position the India–Mongolia business corridor as a model for MSME-led, franchise-driven growth, unlocking new avenues for innovation and entrepreneurship.

 

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Desigual Targets over India’s 60M Digital Consumers in New Myntra Alliance
Desigual Targets over India’s 60M Digital Consumers in New Myntra Alliance
 

Desigual is relaunching its operations in India through a strategic new partnership with the premier fashion e-commerce platform, Myntra. This collaboration marks the Spanish fashion brand's latest effort to establish a lasting presence in the Indian market.

Desigual confirmed the partnership, calling the move a ‘decisive step’ in its global growth strategy. This alliance facilitates the brand's re-entry into the Indian market exclusively through the online channel, commencing directly on Myntra, which the company recognizes as a major destination for fashion and beauty in the country.

Initially, Desigual will introduce a selective range of accessories from its Spring/Summer 2025 and Autumn/Winter 2025–2026 collections. The brand intends to expand its offering in 2026 by adding its first clothing items to the platform, aiming to fully express Desigual's creative identity and deepen its connection with Indian consumers.

Desigual highlighted that Myntra, with over 60 million active users and a strong reputation as a premium marketplace, provides crucial access to a young, tech-savvy audience keen on international brands. The company expressed confidence that this positioning will help it achieve its long-term objective of firmly establishing a foothold in the Indian market. It emphasized India’s importance as the world’s third-largest market for online shoppers and one of the most vibrant for fashion e-commerce growth, making it a promising area for continued international expansion.

This is a renewed attempt for Desigual, which first entered India in 2019, also through Myntra. That initial push included plans, announced in October 2020, to open its first two physical stores with local partner Tablez.

Desigual’s management views this re-entry as an opportunity to showcase the brand’s unique creative universe and values, already known globally, to a market considered vital to the future of global fashion and retail. They concluded that resuming operations in ‘one of the world's largest e-commerce markets’ strengthens India's role as a strategic foundation within the company’s 2025–2028 expansion roadmap.

 

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Moe’s Casa Mexicana Enters India With Franchise Partner Unify Foodworks
Moe’s Casa Mexicana Enters India With Franchise Partner Unify Foodworks
 

Moe’s Casa Mexicana, the global evolution of the U.S. fast casual chain Moe’s Southwest Grill, is set to enter the Indian market through franchise partner Unify Foodworks. The brand will open its first international flagship restaurant on December 6, 2025, at Elan Miracle, followed by a second outlet at Ambience Mall Vasant Kunj. The entry strengthens the growing presence of international foodservice brands in India’s retail and dining landscape.

The opening day will begin at 11 am with a ribbon cutting and a live mariachi performance. The company shared that the first 50 visitors at the flagship location will receive gift bags as part of the launch activity.

Steven Yang, Senior Vice President, APAC at GoTo Foods, the parent company of Moe’s Casa Mexicana said, “We are thrilled to bring Moe’s Casa Mexicana to New Delhi and make India our first international market. Unify Foodworks is an experienced operator that specializes in introducing innovative dining concepts to India, and we’re proud to work with them to bring Moe’s Casa Mexicana and Carvel across the region.”

The flagship outlet spans 139 sq meters and is designed to support a contemporary service format suited for India’s growing consumer base for fast casual dining. The menu will offer Mexican bowls, burritos, tacos and nachos along with India-focused adaptations. Vegetarian selections and customizable spice levels have been included to align with local food preferences. Customers will have the option to dine in, place takeaway orders or choose delivery based on their convenience.

Sumer Sethi, CEO of Unify Foodworks said, “We are excited to introduce Moe’s Casa Mexicana to New Delhi and provide guests with a destination for everyday flavourful, refreshing, wholesome meals that blend global flavors with local tastes. This launch is just the beginning, and we look forward to expanding Moe’s to more communities across India.”

Unify Foodworks also operates Carvel, a global ice cream brand, and is expected to use its operational network and experience to support the expansion of Moe’s Casa Mexicana across the country. The partnership highlights a continued shift in India toward international QSR and fast casual brands, supported by increasing footfall in organised retail centres and malls.

With the launch of Moe’s Casa Mexicana, India’s F&B retail segment adds another global brand to its portfolio at a time when demand for diverse dining formats continues to grow. The company’s early focus on New Delhi indicates strong confidence in the region’s retail consumption patterns and its ability to support multi outlet expansion.

 

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Kalyan Jewellers Opens New Store on Leicester’s Golden Mile
Kalyan Jewellers Opens New Store on Leicester’s Golden Mile
 

Kalyan Jewellers has continued to build its international presence with the opening of a new showroom on Belgrave Road in Leicester, a location widely known as the Golden Mile and a central destination for jewellery and South Asian retail in the United Kingdom. The launch reflects the company’s ongoing strategy to expand into key diaspora markets where demand for branded Indian jewellery remains strong.

The showroom was inaugurated by Pramod Kumar Agarwal, Chairman of the National Gem and Jewellery Council of India, along with Rajesh Kalyanaraman, Executive Director at Kalyan Jewellers. The company stated that the store will serve a growing customer base in Leicester and surrounding regions, many of whom seek access to branded jewellery with the same level of transparency and consistency associated with the retailer’s operations in India.

The new outlet features a selection of Kalyan Jewellers’ core house brands. These include Muhurat, Mudhra, Nimah, Antara, Rang, and Lila, offering a range of design categories that cater to customers with varied preferences. The product mix combines traditional motifs often sought by the Indian diaspora and contemporary styles chosen by younger shoppers, giving the retailer an opportunity to serve multiple customer segments within the UK market.

Kalyanaraman said, “With the inauguration of our showroom on Leicester’s Golden Mile, we aim to create a holistic shopping destination that meaningfully serves the needs of our customers, especially the vibrant Indian diaspora in the UK. We look forward to welcoming our NRI patrons with the same quality and transparency they value back home.” His remarks highlight the company’s focus on adapting its domestic retail strengths to international markets with large Indian communities.

The Leicester opening is part of a broader global expansion plan announced by Kalyan Jewellers for the current financial year. The company plans to open 90 new stores, including six international locations across high-potential regions such as the US, Middle East, and UK. This strategy is aimed at strengthening its brand presence in markets where Indian-origin consumers have strong purchasing power and cultural ties to traditional jewellery.

With this addition, Kalyan Jewellers’ international footprint now spans multiple geographies and continues to grow steadily. The retailer has been increasing its physical presence outside India to build a stronger global network and improve accessibility for non-resident Indian customers who want consistent service and product assurance.

For the UK market specifically, Leicester holds strategic significance due to its large South Asian population and established jewellery retail ecosystem. By locating on the Golden Mile, Kalyan Jewellers is positioned in a high-footfall retail district known for shoppers seeking Indian and South Asian jewellery styles. This presence aligns with the company’s approach of entering locations where it can build visibility and meet steady demand from local communities with cultural ties to India.

As Kalyan Jewellers continues its retail expansion, the Leicester showroom marks another step in its international growth ambitions and reinforces its focus on strengthening engagement with Indian-origin consumers worldwide.

 

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The Souvlaki Partners with Franchise India to Enter India QSR Market
The Souvlaki Partners with Franchise India to Enter India QSR Market
 

The Souvlaki, a Greek fast-food brand known for its presence in London, has entered the Indian quick-service restaurant market through a master franchise agreement with Franchise India Brands Limited. The move marks the first entry of a Greek QSR brand into India and reflects the rising interest of Indian consumers in global dining formats.

Founded in 2015 by Valentinos Varelas and Sandy Tsagdi, The Souvlaki began at Kingston Ancient Market before opening its first restaurant in Kingston upon Thames in 2018. The brand has gained recognition in the UK for its souvlaki and gyros offerings and currently operates 10 restaurants. It received the Best Takeaway in Greater London award at the JustEat Restaurant Awards in 2023. In November 2025, it was also recognized as the Customer's Favorite Brand at the Flipdish Awards.

Franchise India Brands Limited, which has partnered with The Souvlaki for its India expansion, is one of the country’s largest franchise solutions companies. Over the last three decades, it has supported several global brands entering India’s food and beverage retail sector. The company provides market insights, franchisee recruitment and operational support to help international brands build a presence in India’s diverse consumer landscape.

The partnership aims to introduce Greek street food to India’s growing urban consumer base, particularly millennials and Gen Z who are increasingly exploring international cuisines. According to the National Restaurant Association of India, the QSR segment in the country is expected to grow at a compound annual growth rate exceeding 12 percent through 2030. This growth is driven by rising incomes, rapid urbanization, and evolving food preferences.

Gaurav Marya, Chairman and Founder of Franchise India Brands Limited said, “Franchise India is always on the lookout for global brands that resonate with Indian consumers and have the potential to bring exciting new cuisines to the market. The Souvlaki’s authentic Greek fast food and impeccable reputation in London make it an ideal brand to introduce in India’s thriving QSR sector.”

The founders of The Souvlaki expressed optimism about the brand’s entry into India. Valentinos Varelas and Sandy Tsagdi said, “We are delighted that we will partner with the pioneer of the Franchise in India, Gaurav Marya and Franchise India Brands Limited, our entry into India through Franchise India marks a landmark in The Souvlaki’s journey and a proud moment for our brand. With our multi award winning souvlaki and gyros, we are committed to delivering the authentic taste of Greece in every bite, introducing freshness, flavour, and innovation that will set new benchmarks and redefine India’s fast food experience.”

The brand’s India rollout will focus on large metropolitan and Tier I cities with strong demand for international fast-food concepts. Multiple franchise outlets are planned as part of its initial expansion strategy. Both Franchise India and The Souvlaki expect the brand to gain early traction as Indian consumers increasingly explore global flavors within organized food retail.

With this partnership, The Souvlaki joins a growing list of international QSR chains seeking opportunities in India’s expanding foodservice market. The entry of a Greek brand highlights the diversification of the category and reflects shifting consumer preferences toward globalized dining experiences.

 

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Spartan partners with Franchise India to build presence in Indian food service market
Spartan partners with Franchise India to build presence in Indian food service market
 

Spartan, a Greek-inspired fast food brand known for its rotisserie menu and sauces, is set to enter India through a master franchise partnership with Franchise India. The tie-up aims to build a national presence in a fast-growing food service market where consumers are increasingly open to international flavors.

Founded in Romania in 2012, Spartan operates over 70 outlets across Romania and Spain and is building its presence in Europe and Asia. The brand serves a menu built around rotisserie meats and Greek-inspired dishes, including gyros, pizzas, and salads prepared with fresh ingredients. For India, this positioning places Spartan in the competitive space of quick-service formats that blend global cuisine with familiar formats like wraps, bowls, and pizzas.

On the partner side, Franchise India brings more than 25 years of experience in franchising and scaling international and domestic concepts across food and beverage. The company supports brands with franchise development, market planning, and growth strategy, helping connect them with operators and investors who understand local demand patterns and real estate dynamics. For Spartan, this association provides a structured route to enter multiple Indian cities through a cluster and multi-unit franchise approach.

The expansion comes at a time when India’s food and beverage market is projected to reach $163 billion by 2026, with the fast food segment expected to grow at a compound annual growth rate of over 10 percent. Urbanization, rising disposable incomes, and a young, experimentation-friendly consumer base are driving demand for concepts that offer global flavors at accessible price points in organized formats. Greek-inspired offerings such as gyros and salads align with a shift toward menus that balance indulgence with perceived health-conscious choices.

Gaurav Marya, Chairman and Founder, Franchise India said, "The Indian market is ripe for brands like Spartan that bring not only delicious food but also authentic and differentiated culinary experiences. We are excited to enable Spartan’s journey to deliver premium, health-conscious offerings that meet the demand of India’s modern consumers."

Gabriel Melniciuc, CEO of Spartan added, "India represents a vibrant opportunity for Spartan. The market’s appetite for global cuisines complemented by an ecosystem that supports franchising, is ideal for our brand. We look forward to partnering with Franchise India to unlock this potential and build a loyal customer base that values quality, innovation, and cultural authenticity."

The partnership is positioned to tap into demand for fast formats that offer variety, consistency, and speed of service, while also creating opportunities for franchise partners. With Franchise India’s network and Spartan’s defined brand playbook, the rollout is expected to focus on major metros and high-traffic locations in malls, high streets, and transit hubs. For the broader market, this adds another global quick-service option to the competitive mix, giving diners access to Greek-inspired fast food and investors access to an international franchise model.

 

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Lush Returns to India with Online Beauty Push and Offline Plans
Lush Returns to India with Online Beauty Push and Offline Plans
 

Lush has launched its online platform, Lush.in, marking the brand’s formal entry into India’s fast-expanding beauty and personal care market. The company, known globally for its handmade and cruelty-free products, is reintroducing itself to Indian consumers through a direct-to-consumer model supported by a strategic licensee agreement with Bengaluru-based Bilberry Brands India Private Limited. The partnership includes plans to open physical stores across key retail hubs in the coming months.

Rowena Bird, Co-Founder of Lush said, “We are absolutely thrilled to be re-opening in India with the launch of Lush.in and a physical store soon. It feels wonderful to arrive right in time for the year-end festivities and celebrations. We are excited to be able to offer our customers in India fresh handmade cosmetics again.”

Vishal Anand, Founder and CEO of Bilberry Brands India Private Limited said, “LUSH has always stood for more than just cosmetics; it's about crafting experiences, advocating for change, and making sustainability genuinely accessible. We look forward to delivering the authentic LUSH experience that is consistent worldwide, while thoughtfully embracing local relevance. We’re also excited to build a strong community of LUSH fans in India who share our values and love for fresh, effective, and fun products.”

Indian customers will now have access to a wide selection of Lush products across skin care, hair care, bath and body, and fragrance. The assortment includes items such as fresh face masks, solid shampoo bars, and seasonal editions that have helped the brand build a dedicated following across global markets. Lush will also bring its signature bath bombs, first created by Co-Founder Mo Constantine in 1989 and now known worldwide.

Freshness remains central to the brand’s product philosophy, with every item featuring a label indicating who made it, when it was produced, and the suggested use-by date. Products purchased through Lush.in will be available for delivery across India, allowing customers nationwide to access the full collection.

 

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Yum China Sets Ambitious Target of 30,000 Stores by 2030
Yum China Sets Ambitious Target of 30,000 Stores by 2030
 

Yum China, the operator behind major brands including KFC, Pizza Hut, Lavazza, and Little Sheep, has announced ambitious plans to boost its store presence to 30,000 outlets by 2030, a projected 71 percent increase from its current base. With 12,640 KFC outlets and 4,022 Pizza Hut locations as of this announcement, the company’s network spans thousands of cities across China and remains poised for significant further growth.​

This expansion will be driven predominantly by franchising in lower-tier cities, with goals to reach 4,500 cities by the end of the decade. Yum China expects to surpass 20,000 stores by next year, grow to 25,000 stores by 2028, and hit 30,000 by 2030. Between 2026 and 2028, it is estimated that 40 to 50 percent of these newly opened outlets will be franchised, driving deeper market penetration at reduced investment thresholds.​

The rollout includes innovative, cost-efficient store formats tailored for smaller markets. Notably, KFC “small town” outlets are designed under 100 square meters to offer affordable menus with operational costs nearly half that of conventional sites. Pizza Hut Wow stores, which also emphasize value menus, support more agile expansion into communities with fewer residents.​

Additionally, the company intends to accelerate the presence of KPro, a healthy-menu-focused brand, and Kcoffee cafés, which currently co-exist in select KFC stores, aiming to grow both visibility and transaction volumes. This brand diversification reflects Yum China's response to evolving consumer preferences for healthier and specialty food options, and supports its strategy for broader reach and customer engagement.​

On the financial front, Yum China is targeting KFC profits of Rs 10 billion by 2028, and is determined to double Pizza Hut’s profit to Rs 310 million by 2029. CEO Joey Wat has cited improved consumer sentiment and steady foot traffic in recent months, despite challenging market headwinds. The company believes increased urban migration, changing dining habits, and positive demographic trends will help sustain growth as the expansion continues.​

Yum China's expansion underscores the growing opportunity for established foodservice brands to penetrate new markets, increase local employment, and set new benchmarks for efficiency in China’s evolving retail landscape.

 

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5àsec Partners with Franchise India to Grow Its 1,700-Store Network
5àsec Partners with Franchise India to Grow Its 1,700-Store Network
 

5àsec, the global textile care brand headquartered in France, has announced a master franchise agreement with Franchise India Brands Limited to expand its footprint across India. The collaboration aims to bring structure and scale to the country’s largely unorganized laundry and apparel care sector, tapping into a growing consumer demand for high-quality, technology-driven garment services.

Founded in 1968, 5àsec operates across 25 countries with more than 1,700 outlets worldwide. The brand offers an integrated range of textile care solutions, including dry cleaning, stain removal, fabric maintenance, and alterations. Known for incorporating digital tools into its service model, 5àsec facilitates online bookings and customer loyalty programs, enhancing convenience and operational transparency for consumers.

Read More - About 5asec

Franchise India Brands Limited, led by Chairman and Founder Gaurav Marya, has a long-standing presence in the franchise and retail ecosystem. With over three decades of experience in scaling business models, the company has enabled several brands to expand across India by building sustainable and investor-friendly franchise networks. Its partnership with 5àsec marks a new phase for the Indian apparel care industry, introducing a global benchmark for quality and operational efficiency.

India’s lifestyle shifts, urban migration, and rising disposable income have led to a rapid increase in demand for organized garment care services. The country’s organized dry cleaning segment is projected to expand at a compound annual growth rate of around 5.4 percent from 2025 to 2033, reaching approximately $2.1 billion by 2033, according to the IMARC Group.

The industry, long dominated by local and unorganized players, is now opening up to credible, system-based operators. With consumers seeking premium clothing maintenance and hygiene standards, partnerships such as 5àsec’s alliance with Franchise India could redefine the service landscape for both customers and entrepreneurs.

Gaurav Marya said, “We are excited to partner with 5àsec, an iconic global leader with a stellar track record of quality and innovation. We believe India’s laundry industry is ripe for organized disruption. Together, we will redefine garment care standards, bringing the best of international expertise to Indian consumers and entrepreneurs.”

Luis Aranda, International Director at 5àsec added, “India is a high-potential market where lifestyle changes are accelerating the need for premium textile care. Partnering with Franchise India enables us to leverage their deep market knowledge and franchise expertise, ensuring a strong and sustainable footprint while delivering unparalleled service quality.”

As part of its long-term vision, 5àsec plans to scale its presence across major Indian cities, with targets for double-digit store expansion by the end of 2026. The partnership is expected to create employment opportunities, attract franchise investors, and offer Indian consumers access to standardized apparel care supported by global operational know-how.

 

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New Balance Strengthens India Presence With New Surat Store
New Balance Strengthens India Presence With New Surat Store
 

New Balance, the global athletic footwear and apparel brand, has strengthened its retail presence in India with the opening of a mono-brand store in VR Surat, Gujarat. An exclusive in-store showcase marked the launch.

Speaking about the expansion, Radeshwer Davar, Country Manager, New Balance, said, “We are excited to bring New Balance to Surat, a city known for its drive, ambition, and growing fitness culture. This new store reflects our continued commitment to growing across India and building deeper connections with local communities through sport and lifestyle. We invite Surat’s energetic community to experience New Balance at VR Surat.”

The store features key collections, including the 1080, Rebel, 9060, and the newest M1000 series, which incorporate the brand’s ‘Fresh Foam X’ and ‘FuelCell’ technologies. Guests at the launch event had the opportunity to explore the latest lineup, highlighting New Balance’s blend of performance innovation and distinctive design.

New Balance originally entered the Indian market in the early 2000s and re-established its presence in 2016. The brand now operates stores in major cities such as Pune, Hyderabad, Mumbai, and Bengaluru.

Based in Boston, USA, New Balance recorded global sales of $7.8 billion in 2024 and employs over 10,000 associates worldwide.

 

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Dar Alkonafa Enters India, Targets Fast Expansion Through Franchise India Partnership
Dar Alkonafa Enters India, Targets Fast Expansion Through Franchise India Partnership
 

Dar Alkonafa, a renowned sweet brand originating from Oman and operating in Oman and Bahrain since 2016, has signed a Master Franchise Agreement with Franchise India Brands Limited to scale its presence in India. With three stores in Oman and a growing footprint, Dar Alkonafa specializes in exquisite Nabulsi and Turkish Dar Alkonafa and other traditional Arabic sweets such as baklava and ma’moul, known for their authentic flavors and high-quality natural ingredients, and Turkish and Arabian coffee.

Market Potential for Indian Confectionery

The Indian confectionery market revenue is projected to be approximately $6.56 billion in 2025. The market is expected to grow at an annual growth rate (CAGR) of about 4.74 percent between 2025 and 2030, driven by increasing urbanization, rising disposable incomes, and evolving consumer preferences towards premium and artisanal sweets. The demand for specialized sweets with rich nutritional and cultural value is on the rise, creating ripe opportunities for brands like Dar Alkonafa to introduce authentic Middle Eastern flavors into this expanding market.

Gaurav Marya, Chairman and Founder of Franchise India Brands Limited, said, “Dar Alkonafa’s entry into the Indian market represents a compelling blend of authenticity, taste, and heritage. With our shared commitment to quality and growth, we are excited to bring these exquisite Middle Eastern delights to Indian consumers who are increasingly seeking unique, high-quality sweets.” 

Mohammed Al Ismail, Founder, Dar Alkonafa, stated, “India is a vibrant and expanding market for rich traditional sweets, and we believe our authentic Dar Alkonafa and Arabic desserts will resonate strongly with Indian consumers looking for premium and nutritious indulgences. Partnering with Franchise India offers us invaluable support and expertise to scale effectively.”

Changing Consumer Preferences

Indian consumers today are increasingly health-conscious yet adventurous in their palates. The preference is shifting towards sweets that combine rich taste with natural ingredients, offering nutritional and cultural value. Dar Alkonafa’s range fills this gap perfectly, presenting a variety of desserts made with traditional recipes and quality ingredients that cater to modern tastes and lifestyle demands.

With Franchise India’s franchise development expertise, Dar Alkonafa aims to expand rapidly across key Indian metro and Tier I cities, introducing a double-digit number of stores by the end of 2026, building a lasting presence in India’s specialty sweets market.

 

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