Farmscraft

Farmscraft is a premium handcrafted furniture brand founded by Amit Kumar, combining traditional Indian craftsmanship with contemporary furniture design. Based in Bhiwani, Haryana, the company operates an in-house manufacturing setup focused on product design, production and quality control.

The brand specialises in premium hardwood furniture, with solid teak highlighted in its franchise offering. Its product portfolio includes sofas, dining sets, beds, chairs and bespoke furniture and accent pieces. Farmscraft emphasises craftsmanship, durability, modern aesthetics and customisation to meet customer requirements.

According to the company presentation, Farmscraft has built a business generating approximately ₹11 crore in revenue over five years. It is now planning to expand its retail presence through a Franchise Owned, Franchise Operated (FOFO) model.

The proposed franchise format requires approximately 3,000 sq. ft. for a showroom. Franchise partners invest in and operate their outlets, while Farmscraft supports product design and development, manufacturing, quality control, brand guidelines, pricing, catalogues, supply-chain management, technology, training and standard operating procedures.

The brand's expansion strategy prioritises Delhi NCR and North Indian markets, including Delhi, Noida, Gurugram, Faridabad, Chandigarh, Mohali, Jaipur and Dehradun. Farmscraft aims to establish more than 60 franchise showrooms across India within three to five years, according to its webinar presentation.