Harlem Shake Franchise Cost, Investment & ROI in India

Harlem Shake

Burger/Food Service & Restaurant

About Harlem Shake

Harlem Shake: Bringing New York's Burger Culture to India

Harlem Shake is a New York-born fast-casual restaurant brand known for its signature smash burgers, handcrafted milkshakes and nostalgic diner-inspired atmosphere. Founded by Jelena Pasic, the brand opened its flagship restaurant in Harlem, New York, in May 2013, building its identity around classic American comfort food, distinctive design and community engagement.

The menu features burgers, fries, shakes, chicken dishes, beverages and rotating specials. Beyond its food offerings, Harlem Shake emphasizes welcoming hospitality, neighborhood connections and a memorable dining experience.

The brand is expanding internationally through franchising and has entered into a Master Franchise Agreement with Franchise India, with advisory support from FranGlobal, to explore opportunities for 75 outlets across multiple Indian markets.

Harlem Shake is exploring regional master franchise and area development partnerships in India. Entrepreneurs and investors interested in bringing this American burger and shake concept to their markets can enquire about available partnership opportunities and expansion plans.

Founder: Jelena Pasic
Year of Establishment: 2013
Area Required: 1,200–3,000 sq. ft.
Investment Range: Rs 1 Crore - Rs 5 Crore
No. of Store Outlets in India: Less than 10
Country of Origin: Harlem, New York, USA