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NBA X Budweiser Gear Up for Debut of BUDX NBA House in Mumbai This June
Scheduled for June 7 and 8, the event will be held at the DOME, SVP Stadium in Mumbai, aligning with the excitement of the 2025 NBA Finals.
Cantabil Expands Apparel Portfolio with Spring Summer 2025 Collection
The Street Wear Collection integrates graphic tees, denim, and cargo pants for both men and women, appealing to younger consumers seeking everyday versatility.
ASICS Targets Style-Conscious Consumers with New GEL-K1011 Sneakers
The new unisex sneaker is introduced in neutral color combinations including cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver.
Nestle India Partners with Gamers to Launch NESCAFE Ready-to-Drink Cold Coffee
The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience
Ram Charan Named Campa Brand Ambassador, Launches ‘Campa Wali Zidd’ Campaign During IPL
Campa has announced Ram Charan as its official brand ambassador.
Cricketer Glenn Maxwell Partners with Drive FITT in First India Investment
Drive FITT’s founding team includes Indian cricketer Shubman Gill, actress Preity Zinta, and entrepreneurs Mark Sellar, Deke Smith, and Vikram Aditya Bhatia.
India’s Licensing Market Grows as Zoonicorn Joins Bradford’s Brand Portfolio
The brand's animated series, jointly produced by Toonz Entertainment and Zoonicorn, LLC, is nearing completion of its third season, bringing the total number of original episodes to 130.
Sulwhasoo Aligns Branding Strategy with Rising Korean Entertainment Influence
The move reflects a broader trend of Korean beauty companies leveraging the global reach of K-pop and Korean entertainment to connect with international consumers.
Kwality Wall’s Launches Golden Spoon to Expand In-Home Dessert Offerings in India
An integrated marketing campaign including television, digital, influencer collaborations, and seasonal promotions is being deployed to maintain consumer engagement and visibility for Golden Spoon throughout the summer season.
Poltrona Frau Enters Denim Conversation with Archibald Armchair Launch
This latest release marks a notable crossover between fashion textiles and high-end furniture, bringing one of the most iconic global fabrics—denim—into the home décor space.