Enterprise

The star attractions include the Messi X Burger, the Messi Golden Chicken Sandwich, and a range of tasty meals designed to cater to young palates.

The first drop of FIFA-branded casual wear, athleisure, footwear, and accessories is sold across shop-in-shops in Korean department stores, including Shinsegae and Lotte, and their respective online platforms.

The brands which have a legacy are bound to get consumers' attention even in a new segment.

Reliance Industries completes acquisition of IMG Reliance after buying out its 50% stake in Rs.52.08 crore cash. The new entity is rebranded as RISE Worldwide Ltd.

Coolberg aims to strengthen its distribution and expand its presence with the launch of its mass market brand.

3 Little Pigs is well-known for producing classic charcuterie and sausages by hand in small batches using time-honored French recipes.

The coming year will see Danilo produce a wide range of 2021 RHS calendars and diaries.

Branding expert Pete Canalichio, Managing Partner, Brand Alive shares his views on the evolving licensing industry in an exclusive conversation with License India.

In his new role, Sharma will be focusing on building brand salience and driving consumer engagement while expanding L?Oreal?s footprint in India through new growth drivers such as e-commerce.

Dan  Frugtniet elaborates on key trends and strategies for brand licensing