The Jaipur-based quick service restaurant coffee chain focuses on Tier II and Tier III markets, building a network that targets young consumers outside metro cities.
The fresh capital will be deployed to strengthen EverBrands’ multi-brand food and beverage platform and accelerate expansion across key urban markets
The round also saw participation from Navam Capital and Anicut Capital, along with continued backing from existing investors Speciale Invest, Micelio Mobility, and IIMA Ventures.
A practical framework to evaluate franchise opportunities using self, industry, market, competition, and brand assessment before you invest.
A Complete Guide to Low-Investment Franchise Business Opportunities in India Across Food, Retail, Healthcare, Education, and Service Sectors With ROI and Space Insights.
Carraro India inaugurates its first Authorized Service Centre in Faridabad, advancing its pan-India aftermarket expansion with four regional hubs by 2026.
Franchise India Brands hosted the Delhi Franchise Show 2026 at Aerocity, connecting investors with 50+ national and international brands, driving deals and entrepreneurial growth.
Restaurant Brands Asia announces Inspira Global as its new promoter, marking Everstone’s exit and a ₹1,960 crore capital infusion to fuel growth.
Franchise India Brands Limited partners with Punjab De Sher as ‘Powered by’ sponsor for Celebrity Cricket League Season 12, reinforcing its commitment to entrepreneurship, ambition, and excellence through sports and entertainment.
FIC 2026 by Franchise India brought together investors, master franchise seekers, and growth-ready brands for focused, deal-driven conversations in Hyderabad.
Sapphire Foods and Devyani International merge in a $934-million deal to create India’s largest KFC and Pizza Hut operator, with Yum! Brands approval.
Neeman’s launches a new outlet at D.B. Mall, Bhopal, expanding its retail footprint with sustainable, all-purpose footwear and an omnichannel strategy.
Lucira Jewelry partners with Franchise India to expand its lab-grown diamond brand, planning 20+ franchise stores across major Indian metros in 24 months.
Marriott International marks a milestone with its 200th property in India as The Westin Jaipur Kant Kalwar Resort & Spa opens in Rajasthan’s Aravalli foothills.
The partnership comes as India’s beauty and personal care market continues to expand, with strong growth in the natural cosmetics segment.
Relaxo Footwear shares its roadmap for growth, focusing on Tier II and III cities, a proven franchise model, and steady, demand-led retail expansion.
How India’s new-age entrepreneurs are building sustainable, tech-driven businesses with purpose, discipline, and long-term vision.
UClean launches a store in Ghana, expanding its global footprint to provide world-class laundry and dry-cleaning services. With over 800 stores in India and operations in eight countries.
With Mark Titus as new President, Nippon Paint India aims to accelerate decorative coatings growth through strategic leadership, digital engagement, and retail expansion.
Backed by 450 global stores, Zen Diamond joins hands with Francorp to grow its franchise network in India’s Tier I and II cities.
The leadership move comes at a time when fashion retail in India is accelerating through premiumisation, digital-led discovery, and stronger consumer expectations around brand identity.
Everything investors need to know about Motion’s JEE and NEET coaching franchise opportunity.
The company said the programme will focus on providing access to branding, design support, modern retail practices and digital skills that can help artisans participate more effectively in India’s organised jewellery market.
Through this partnership, the brand will introduce its products to the Indian market using Spice Lounge Food Works’ operational network and understanding of local consumer behaviour.
Bahrain strengthens its franchise ambitions at the Gulf Franchise Show 2025, unlocking global partnerships, SME growth, and expansion opportunities across the Gulf.
The e-commerce company announced that it will open two new dark stores every day and expects to cross more than 300 micro-fulfilment centres by the end of the year.
From investment to daily operations, here are seven things you should know before owning a franchise. A straightforward guide for first-time franchise buyers.
The platform is designed to bring venue discovery, pricing clarity, and service coordination under one system for customers planning events of different scales.
ITC Hotels expands its boutique brand with the launch of Storii Akanni Naina Tikkar in Himachal Pradesh. With over 140 hotels across India, the group aims for more than 220 operational units by 2030.
A guide for franchisors to build a unified, scalable culture across their entire network. Five steps to keep franchisees aligned, engaged, and connected.
Hilton expands its India footprint with the launch of Hilton Garden Inn Bengaluru Whitefield, strengthening its hotel portfolio to over 70 hotels and planning to reach 300.
From Neeman’s to BeCafé, explore the top franchise opportunities reshaping India’s retail and F&B landscape.
Lemon Tree Hotels adds a new Keys Select property in Bhopal, boosting its portfolio of more than 220 hotels and expanding its footprint in Madhya Pradesh’s business and leisure market.
Royal Orchid Hotels expands in Goa with its new Regenta Place M.A.R.S. Candolim, offering modern rooms, rooftop dining, and easy access to top beaches.
The global hospitality company is witnessing strong business momentum supported by India’s increasing travel demand and improving infrastructure.
The move marks a significant milestone for the company and serves as a key indicator for India's direct-to-consumer (D2C) and broader retail landscape.
Top 5 leather brands redefining Tier II city fashion. Learn about their expansion, franchise plans, and growing retail presence.
Indian salon and skincare franchises are empowering women entrepreneurs with strong business support, high returns, and proven brand appeal, making them attractive options in the fast-growing beauty industry.
Skechers launches a major crackdown on counterfeit operations in Punjab, leading to 16+ raids and the seizure of over 2,000 fake products following a Bombay High Court injunction.
New Balance expands its presence in India with a new store at VR Surat, blending innovation, craftsmanship, and performance with its latest footwear and apparel collections
The location highlights Menswear and Footwear in a format that aligns brand heritage with a refreshed, contemporary layout designed for clear navigation and product visibility.
Ethnix by Raymond has over 140 stores in 70 towns across India.
Brands are focusing on packaging, emotions, and daily-use products. Many gift boxes are designed to match different tastes, whether it's skincare, fashion, sweets, or fitness.
GLOBUS ANSA Private Limited attributes the launch’s success to combining Caribbean brewing heritage with Indian production expertise.
The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.
Crafted in Italy specifically for Indian consumers, Clear Gloss aims to provide both immediate aesthetic results and deep hair nourishment from the first application.
For the India launch, Davidoff has selected actor Charles Melton as the brand ambassador for Cool Elixir, positioning the product with a modern and adventurous brand image.
The new Emoji Park integrates digital culture elements into the mall environment, leveraging the broad appeal of emojis to enhance the customer experience.
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
The launch received strong positive feedback from both attendees and industry specialists.
As consumer aspirations and digital engagement soar, brand licensing enables celebrities to transform their influence into valuable business ventures.
The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.
The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.
This partnership aims to boost in-store engagement across India, particularly targeting families and younger audiences through themed offerings and experiential retail.
These licenses help ensure that the company follows all applicable laws, avoids legal complications, and builds credibility with customers, vendors, and stakeholders.
Building a Strong Brand Licensing Strategy in the Retail Industry
The move is aimed at strengthening its brand connect with younger consumers and reinforcing its positioning as a key player in India's evolving beauty retail landscape.
The announcement coincides with Dylect’s upcoming entry into the in-car electronics segment, which will focus on improving driving safety, convenience, and user experience for Indian consumers.
Leading the launch is India’s first-ever shoppable fashion music video, featuring Badshah’s highly anticipated track “Jordan”, created in collaboration with music label 0075 Pentertainment.
The new Seawave model features a 40mm stainless steel case with an 8.6mm profile, aimed at offering a lightweight yet structured design suitable for daily wear as well as occasional use.
With Rajkummar Rao as the face of this new chapter, MR.DIY is all set to deepen its connection with Indian families and reinforce its promise of “Always Low Prices”—and an experience full of delightful surprises.
Wrapped in rainbow colours and carrying the message ‘If we can share a shelf, we can share a cause,’ the pack was launched as a symbolic gesture for Pride.
Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.
The MoU signing ceremony took place on June 25, 2025, marking a significant milestone in ASICS’ continued commitment to supporting Para sports and fostering a more inclusive sports ecosystem.
This strategy also aims to reinforce Crocs’ relevance in emerging fashion and footwear markets, especially during high-traffic retail moments like the monsoon.
Designed to cater to consumers who use portable audio for house parties, road trips, and outdoor events, the SP-85 aligns with UBON’s broader retail strategy of delivering function-focused electronics with market appeal.
Max Factor’s product range includes foundation, compact powders, lipsticks, mascaras, and other essential makeup items designed to align with Indian skin tones and preferences.
The company’s market entry coincides with World Vitiligo Day on June 25, a date recognized globally to raise awareness and reduce stigma associated with the condition.
With the initial launch in the US and upcoming entries into Canada and Mexico, Kalyanamm is aligning its regional sustainability mission with global retail and e-commerce expansion.
The campaign rollout spans over 1,000 retail touchpoints across both metro and emerging markets, supported by digital platforms and influencer collaborations.
The growth underscores ISPL’s positioning as a hybrid sports and entertainment property aimed at engaging broad demographics across urban and semi-urban India.
This collaboration positions Metro Brands as Clarks’ retail and digital partner across India and neighboring countries, including Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.
The special editions—launched as part of a soccer-themed collaboration—merge pop culture appeal with functional wristwear, targeting both collectors and casual consumers in the lifestyle retail segment.
The line blends retro American styling with contemporary cuts to deliver a collection designed to appeal to city consumers seeking functional and distinctive streetwear.
Instead of conventional studio shoots, the brand adopted an experience-driven campaign approach, sending three social media influencers on a curated trip to Seychelles to organically showcase the collection in real-world settings.
By linking with gig platforms that operate across tier-two and tier-three cities, Cellecor positions itself as a brand aiming to improve access to affordable technology for working Indians.
The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.
Through this program, nutrition is introduced organically into a child’s daily rhythm via storytelling, sensory play, and structured routines—methods children already associate with fun and learning.
As part of its commitment to a healthier planet, Mars is actively exploring novel ingredients to offer consumers more sustainable choices while reducing its environmental impact.
The second edition of the accelerator will see continued support from key partners AAK and Bühler, along with the newly joined Givaudan.
Through this association, HMIL aims to broaden its brand narrative, emphasizing shared values such as authenticity, simplicity, and trust.
This partnership marks a new chapter for Moomin’s journey in India, backed by Bradford’s proven expertise in market strategy, brand development, and category expansion.
Launched initially in high-footfall areas of Delhi and Kanpur, the campaign is already generating positive responses from both retailers and shoppers.
The Tab Lab in Panaji is part of a growing network of over 70 similar labs established across India.
Since debuting on the platform in late 2024, the franchise has seen a rapid rise in visibility and user engagement, fueled by Zigazoo’s interactive, challenge-based format.
As the official makeup partner, PAC’s involvement signals a broader brand strategy—leveraging international platforms to amplify Indian identity in the global beauty market.
As Le Creuset prepares to mark its 100th year in 2025, the French cookware company is launching a global series of culinary events and commemorative products.
Designed to promote balance and positivity, the Harmony Tree serves as both a decor element and a wellness tool, tying into Astroyogi’s broader push to make astrology part of modern urban lifestyles.
Scheduled for June 7 and 8, the event will be held at the DOME, SVP Stadium in Mumbai, aligning with the excitement of the 2025 NBA Finals.
The Street Wear Collection integrates graphic tees, denim, and cargo pants for both men and women, appealing to younger consumers seeking everyday versatility.
The new unisex sneaker is introduced in neutral color combinations including cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver.
The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience
Campa has announced Ram Charan as its official brand ambassador.
Drive FITT’s founding team includes Indian cricketer Shubman Gill, actress Preity Zinta, and entrepreneurs Mark Sellar, Deke Smith, and Vikram Aditya Bhatia.
The brand's animated series, jointly produced by Toonz Entertainment and Zoonicorn, LLC, is nearing completion of its third season, bringing the total number of original episodes to 130.
The move reflects a broader trend of Korean beauty companies leveraging the global reach of K-pop and Korean entertainment to connect with international consumers.
An integrated marketing campaign including television, digital, influencer collaborations, and seasonal promotions is being deployed to maintain consumer engagement and visibility for Golden Spoon throughout the summer season.
This latest release marks a notable crossover between fashion textiles and high-end furniture, bringing one of the most iconic global fabrics—denim—into the home décor space.
This platform will travel across multiple cities in India, selecting a “Bergner ICC Chef” in each location, highlighting diverse interpretations of Indian cuisine.
This initiative encourages celebrating Eid with meaningful gifts that last beyond the occasion, aligning with the brand’s focus on durable fashion.
The collaboration allows Portronics to expand its presence among India's cricket audience while strengthening its position in the consumer electronics segment.
With this new product launch, Snickers continues to build on its established positioning in India, reinforcing its messaging while introducing new flavors to appeal to evolving consumer preferences.
USPA Global, which manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), aims to build on its previous deal with ESPN, which first brought the sport to an international audience in 2022.
This collaboration highlights boAt’s continued focus on merging technology with sports, enhancing the fan experience through its range of high-quality audio products and smart wearables.
In collaboration with the Board of Control for Cricket in India (BCCI), the company will stream IPL matches in high-definition across its cinema halls, offering audiences an alternative way to experience live cricket.
This collaboration will open new opportunities to introduce the beloved series across various consumer product categories, including apparel, toys, home décor, and more.
The promotional campaign began on Batman Day 2024, when DC and Sonic’s social media accounts shared a video of Shadow in a Batman-inspired suit.
This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.
The collaboration marks a strategic move for the brand as it expands its presence in the Asian market and strengthens its influence among younger consumers.
The launch reflects the company’s ongoing focus on innovation in the consumer audio segment, catering to evolving preferences for powerful yet versatile sound systems.
The collection, starting at Rs 2,999, features DuoFoam+ technology for impact absorption and energy return, ensuring long-lasting comfort.
The campaign highlights the common frustration of misplacing valuable items through a series of video assets featuring well-known collectors.
This new variant, launched under Tata Tea Premium, is formulated with Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, catering to changing consumer preferences for beverages that offer both taste and health benefits.
Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.
With a focus on nourishment, the company introduced *Ahar Kumbh*, a project designed to recreate the comforting experience of "Ghar Ka Khana" for the thousands of devotees visiting the Kumbh Mela.
Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari
Crafted from premium vegan leather, the collection reflects Lavie and Payal Singhal’s commitment to eco-friendly practices.
The renewed licensing agreement reflects a broader trend in the eyewear industry, where functionality and performance are becoming as important as style.
The announcement marks a pivotal moment for Nintendo, signaling the next chapter in its journey to innovate and expand its gaming ecosystem.
The Disney Home x Sanderson by H&M Home collection is now available in stores and online.
Barista Coffee has teamed up with the American Pistachio Growers to launch a unique range of pistachio-based beverages and desserts.
Kent RO Systems Ltd has announced a licensing partnership with BLACK+DECKER.
The film is set to premiere in IMAX and theaters across the United States on July 11, following an international release starting July 9, distributed by Warner Bros. Pictures.
This partnership merges the energy of the Sonic franchise with ILTHY’s unique design approach, marking a noteworthy development in the streetwear and entertainment industries.
The campaign captures the essence of #CantStandStill, motivating individuals to embrace their ambition and continuously push boundaries.
A deep dive into the key trends shaping the licensing landscape in India, as shared by some of the top minds in the industry.
The limited-edition TGR pack, encased in an intricately designed package by Falguni Shane Peacock, embodies sophistication and is the ideal choice for premium gifting.
The initiative focuses on North India and will utilize digital platforms and radio to highlight its All-Weather Hot & Cold ACs, showcasing their adaptability to diverse weather conditions.
The collaboration reimagines Senna’s lifestyle for a new generation, blending fashion with the story of one of motorsport’s greatest drivers.
Each item is thoughtfully crafted using luxurious textures and authentic ingredients, appealing to chocolate enthusiasts and dessert lovers alike.
Available nationwide across all 550+ Croma stores, the program ensures convenience for customers across the country.
The ad also underscores the growing popularity of corporate gifting, with Secret Santa events becoming an increasingly common occurrence across offices.
Godawan Estuary Premium Water marks a significant step in Diageo India’s journey of crafting elevated experiences for discerning consumers.
itled 'Hustle Banaye Muscles 2.0', this campaign emphasizes the dedication and perseverance needed to achieve health and fitness goals.
The collaboration underscores the shared commitment of both brands to innovation, quality, and fostering strong community connections.
Available in four flavours – Desi Masala, Banana & Caramel, Italian Arrabbiata, and Choco Crunch – SnackEasy caters to diverse taste preferences, ensuring each bite is both satisfying and nourishing.
The brand also introduced its latest proposition, #NotJustTiles, which emphasizes its transformation into a premium lifestyle brand offering more than just ceramic tiles.
With a focus on the concept of "Next-Gen Parenting," the campaign highlights advanced diaper technology tailored to the evolving needs of both parents and babies.
This partnership blends Aprajita’s expertise in traditional Indian craftsmanship with Scherezade’s modern design sensibilities, resulting in a collection that balances heritage and contemporary style.
Medusa Beverages partners with Warner Bros. Discovery to launch an exclusive House of the Dragon Fire Edition beer, blending bold flavors, innovative brewing, and Westeros-inspired design for an unforgettable experience.
The new range, featuring popular characters like Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi, and Bad Badtz-Maru, is now available for delivery across the country.
With AP Dhillon’s rising influence in the music industry and a large, devoted fanbase, this partnership aims to enhance the concert experience by integrating beauty services.
The Wedding Edit is positioned as a significant retail event, emphasizing GKB Opticals’ commitment to meeting the evolving preferences of Indian consumers.
This marks the brand's first significant venture into travel retail, blending the aesthetics of the Star Wars universe with functional travel essentials.
The collection features standout designs such as Coca-Cola Bear hoodies, which showcase ASSC's iconic logo on the front and the Coca-Cola Bear adorned with a hoodie and Santa hat on the back.
The series showcases six distinctive homes belonging to personalities such as Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain.
Through this collaboration, Mother Dairy will leverage its extensive network of booths to ensure the availability of packed and certified Bharat Organics products.
Supporting the brand's mission, one of India's most beloved celebrity couples, Anushka Sharma and Virat Kohli, have backed Blue Tribe’s efforts to promote sustainable eating.
As part of this collaboration, ixigo Trains has launched a new advertisement featuring Rohit Sharma in a unique avatar—a rapping ticketman!
Henry’s Pizza, launched by Verdy in 2023, has become a cultural landmark in Osaka, blending food, art, and fashion.
Launched on November 4, 2024, the Volkswagen Bulli Bike is now available in the MC E-Bike webshop and partner stores at a price of €3,999 in Germany, complete with a two-year warranty.
The newly launched logo encapsulates 25 years of tradition, love, and togetherness that Fortune Foods has fostered over the years.
Part of Beurer’s “Make in India” initiative, the GL 22 Monitor combines German precision with technology designed to meet the specific needs of Indian consumers.
The ad, now live on Swiggy India's Instagram handle, promotes the platform's Bolt offering, which includes 10-minute meals and beverage delivery services.
To promote this innovation, Asian Paints has launched an exciting new campaign, The Safe House, featuring brand ambassador Ranbir Kapoor.
With the first season set to take place in Mumbai, Swiggy’s team has the unique opportunity to play in front of home fans, further energizing local enthusiasm for the sport.
For the first time, Pure Home + Living has collaborated with Dots & Doodles, a design studio known for its striking and vibrant products. The brand's signature prints and patterns have made it to this collector’s edition capsule: The Las Palmas Collection
The brand’s partnership with Blinkit further revolutionized this space, allowing customers to shop for intimate products alongside everyday essentials—delivered in just 10 minutes.
The workshop, held with the enthusiastic participation of Bombay Shaving Company’s male employees, offered a hands-on experience in the art of floral arrangements.
As part of this initiative, Sirona partnered with IntrCity to distribute its signature hygiene products to female travelers.
The partnership aims to establish Salt Oral Care's presence in high-traffic retail locations, including premium supermarkets, airline lounges, hospitality venues, and pharmacy chains.
This new product, unveiled exclusively on Tata Cliq Luxury on 17th October, brings the authenticity of traditional tandoor cooking to home kitchens, offering an immersive culinary experience for modern hosts and food enthusiasts.
With this launch, Dormeuil reaffirms its commitment to India’s retail market, catering to the evolving preferences of customers seeking premium quality in formal wear.
The rich chocolate cream rests in a star-shaped cavity on the lower half of the cookie, doing away with the top layer, offering a more indulgent and flavorful experience.
Unveiled at an event in Mumbai, this partnership signifies SOCIAL’s entry into co-branded merchandise, blending Wrangler’s Western-inspired aesthetic with SOCIAL’s urban and cultural identity.
This collaboration celebrates art and color like never before, showcasing superior product performance alongside the vibrant world of modern and contemporary art.
Gritzo, a children's health brand under HealthKart, known for its innovative personalized nutrition drinks, has launched a new digital campaign titled "Nahi Chalega
On a standalone basis, Swiss Military registered revenue of Rs. 53.77 crore and PBT of Rs. 2.65 crore for Q2.
Set in a playful kitchen backdrop with soft pastel tones, the TVC features an array of Go Cheese products—ranging from Four Cheese blends to Cheese Blocks—being used to add a creative flair to various meals.
To deepen its connection with participants, Avvatar will collaborate with Spartan influencers to create engaging content on social media.
At the heart of this partnership is the #DigTwistSlurrp campaign, featuring a vibrant short film that highlights the joy of healthy snacking.
The partnership comes on the heels of a successful $3.5 million Series A extension round by The Good Bug, backed by Sharrp Ventures, the family office of Marico Group Chairman Harsh Mariwala, and Fireside Ventures.
Founded in 2024 by college friends Rafi, Karthik, Srinivasa, along with cousins Ravi and Rama, ChocolateX was born from a vision to create natural, wellness-focused options for enhancing intimate experiences.
Bold Care is also looking ahead to more engaging brand collaborations, aiming to bring intimate wellness discussions to a wider audience.
The #TwistAndSip campaign marks a significant shift in the Indian beer market, blending convenience, innovation, and style to cater to evolving consumer preferences.
Executed entirely by Bottomline Media, the digital campaign showcases the extensive range of gourmet selections available at Nature’s Basket, giving it a refined and stylish flair.
The sale, which runs until November 3, 2024, features an instant discount of up to Rs. 15,000 for customers making purchases with select bank cards.
Cycle Pure Agarbathi has introduced the Naivedya Sambrani Gold Series Collection, featuring an array of natural fragrances.
Under this partnership, EPACK Durable will set up a dedicated manufacturing facility in India to produce Hisense’s range of air conditioners and home appliances.
With the addition of Chaturvedi and Sreeleela to spearhead the campaign, Fantastik! aims to further solidify its position in the coated wafers segment.
To promote the range, Sugar-Free has collaborated with Bollywood superstar Shahid Kapoor, a well-known advocate of a healthy and balanced lifestyle.
Building on its brand positioning of “Zid Chalte Rehne Ki,” the campaign captures the joy and unity that the festival of lights represents.
The hampers include a selection of artisanal truffles, fudges, and traditional laddoos, all crafted with precision.
This launch, marking the brand's most significant introduction in over five years, aims to redefine the premium gifting experience to align with the tastes of today’s discerning consumers.
This new lineup, which includes jackets, gloves, and pants, is designed to enhance the riding experience with a focus on safety, comfort, and durability.
With the festive season in full swing and families coming together to celebrate, these hazelnut-based mithai options make for the perfect gift to share with loved ones.
This collaboration aims to position Sokudo's Made in India electric two-wheelers as the most intelligent and affordable choice for Indian consumers.
This marks the first time a brand and a quick-commerce platform have combined sound to create a more engaging shopping atmosphere.
The FILTR Martini is currently available for purchase in Goa and Maharashtra, with plans for an upcoming launch in Bangalore and Gurgaon.
Artisan bakery brand The Baker’s Dozen (TBD) has partnered with Bollywood actress Soha Ali Khan for its ongoing consumer awareness campaign, ‘The Truth We Knead,’ the company announced recently.
The company aims to open its own branded stores, targeting 130 outlets by 2025-2026.
This collaboration aims to deliver advanced water purification solutions that ensure Indian households have access to safe and healthy drinking water.
Packaged in a sleek 180 ml can, each variant is priced at just Rs. 70 (inclusive of all taxes), making it an accessible treat for coffee lovers who crave exotic flavors anytime, anywhere.
The collection also includes a limited-edition Wrangler-branded miniature die-cast ’85 Ford Bronco, catering to both fashion enthusiasts and collectors alike.
The campaign aims to inspire young consumers to embrace their individuality and live authentically, aligning with the brand's core message of self-expression.
As Brar steps into the role of Leica’s creative ambassador in India, this partnership aims to inspire a new generation of storytellers, bringing the essence of culinary and visual artistry to the forefront.
Diagnosed with Type 1 diabetes at the age of two, Kiara understands firsthand the significance of nutrition in managing her condition.
This new collection features a stunning array of handcrafted accessories, including sleek trays, elegant boxes, striking vases, and exclusive decorative pieces.
With this strengthened partnership, Red Bull KTM Factory Racing and Marelli Motorsport aim to push the limits of motocross performance, blending top-tier technology and racing expertise in their ongoing pursuit of MXGP glory.
With this revival, Asian Paints continues to resonate with consumers, celebrating the enduring nature of home and the rich tapestry of experiences that define it.
The ad highlights Nirvana’s latest product lineup—Nirvana Space, Nirvana IVY, and Nirvana Ion ANC Pro—each designed with standout features that elevate them to the top of their category.
The new Mango Peach variant delivers a refreshing burst of mango with a peachy twist, capturing the brand’s playful and adventurous spirit.
The two companies have collaborated since 2019, resulting in two generations of Ray-Ban Meta glasses, and the new agreement aims to produce more "multi-generational smart eyewear products."
‘Pragati Ke Rang’ features the remarkable stories of four YouTube creators who, despite hailing from small towns, have gained substantial social media followings through their inspirational content.
From durable riding gear to chic casual wear, the store caters to a wide range of adventurers looking to infuse their wardrobe with a touch of the open road.
The multigrain pasta collection is available in two SKUs: Multigrain Macaroni (400gms) and Multigrain Penne (400gms).
The LEGO Group will also play a major role at Formula 1 events, bringing their creativity and fan engagement expertise to life through fun and interactive fan zone activations throughout the F1 season.
This collaboration is supported by in-store promotions and a robust social media campaign, which will engage food lovers across India, highlighting the significance of this unique partnership.
The BACARDÍ Mango Chilli rum balances tangy raw mango, ripe mango sweetness, and a warm kick of chili.
DAEWOO’s induction cooktops are designed to address these needs, providing a convenient and energy-efficient cooking solution for time-conscious and health-focused individuals and families.
In 2023, CHUK introduced compostable delivery containers that have quickly gained traction among major brands including Haldiram's, Bikanervala, Chaipoint, and Taco Bell.
These watches are highlighted in a campaign featuring Bollywood stars Hrithik Roshan and Katrina Kaif, who are known for their on-screen chemistry and stylish presence.
This partnership with Pannu, who has made her mark through diverse roles in Indian cinema, is expected to enhance the brand’s connection with its target audience.
ACK’s journey from book fairs and conventions to a direct retail format signals its commitment to growth and innovation.
The ACG Jr. NBA program is set to commence on Tuesday, September 24, with tournaments in Chennai and Mumbai, and will subsequently travel to Aizawl, Delhi, Kolkata, and Ludhiana.
The new campaign will launch across iD Fresh’s social media platforms and will be available in Hindi, Kannada, Tamil, Malayalam, and Telugu.
he partnership coincides with the highly anticipated launch of Dyson’s first high-fidelity, audio-only headphones, set to debut on 23rd September 2024.
The new cafés will feature a menu that includes a wide range of coffee-based beverages by Rage Coffee alongside Wat-a-Burger’s signature dishes, perfected over the past decade.
Designed to enhance both interior and exterior vehicle care, the Castrol Microfibre Cloth and Shiner Sponge offer a comprehensive solution for maintaining vehicle aesthetics and cleanliness.
Shivam Dube, known for his dependable and aggressive performance as a middle-order batsman, particularly stood out during the recent T-20 World Cup, establishing his presence on the global stage.
The ‘It Feels Right’ campaign underscores the benefits of using high-quality cloth diapers made from organic cotton.
This exclusive product, available nationwide from September 1st, was offered specifically to Starbucks Rewards Members, marking a significant milestone for the brand.
The ceremony was graced by notable sports figures, including Gagan Narang, Olympic medallist and Chef-de-Mission for the Paris 2024 Olympics, and Jaspal Rana, renowned Indian sport shooter and pistol coach.
The collaboration with Dr. Lakshyaraj Singh Mewar, known for his connection to India’s rich heritage and tradition, is a strategic move by Arvind Limited to bridge the grandeur of the royal past with modern fashion.
The four-year agreement, commencing with the 2024/25 season, designates Pernod Ricard as the official partner for PSG’s professional football teams—both men’s and women’s—and as an official provider for PSG’s handball team.
The collaboration marks a significant business move for the brand, aiming to enhance its visibility and align with the dynamic energy of the CPL, a major cricket tournament in the West Indies known for its vibrant fan base.
The sets are crafted to capture the dynamic and heart-pounding action of the Mario Kart video game series, turning the world into a race track for fans of all ages.
These rugs are not just functional items; they are designed to bring warmth and storytelling into every corner of a space.
Initially, this contactless payment feature will be available to Mastercard cardholders from select leading banks, with plans to expand to additional banks in the near future.
The announcement includes a video that highlights Sourav’s journey from an aspiring dreamer to a YouTube icon, aiming to inspire and engage youth through genuine content.
The focus of the campaign is Blue Tribe's new no maida Soya Chaap, a ready-to-eat product made from a blend of soy flour and wheat flour.
The 19th edition of VDHM is set to energize Delhi’s streets on Sunday, October 20, with the theme #AaRangDeDilli.
This launch expands Brawny Bear’s range, which includes date-based chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners.
This collaboration will commence with the 2024-2025 season and will continue until the end of the 2026-2027 season.
The new abCoffee locations will be situated within Shoppers Stop stores at Rohini, Delhi, Bannerghatta, Bengaluru, and Andheri, Mumbai.
House of Amel’s new catering collection offers their entire dessert range in charming bite-sized portions.
Each piece at Indriya reflects a blend of traditional Kaarigari with modern design elements, presenting a contemporary take on classic jewellery styles.
Funskool India’s focus on domestic growth through partnerships with international brands aligns with the new regulations on mandatory certification from the Bureau of Indian Standards (BIS) for toy imports.
Rawal, who has made a name for himself by infusing traditional menswear with a playful and contemporary twist, sees this new venture as a natural progression in his career.
This new model is poised to set unprecedented benchmarks in the automotive industry, seamlessly blending the legendary Thar DNA with sophistication and cutting-edge technology.
The partnership is set to enhance the brand’s reach and visibility, leveraging Khan’s immense popularity across diverse demographics in India and abroad.
The brand's rapid growth is driven by The Cartel Bros' co-founders, including Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.
This endorsement positions IPBL as a premier platform for emerging Indian boxers, offering a comprehensive range of events from local matches to international competitions.
The ring is designed to adjust to individual needs by setting personalized goals based on recovery patterns and overall health, ensuring that users are not only working out but doing so intelligently.
The game will be made available to over 500,000 BMW and MINI vehicles through an over-the-air update via the AirConsole platform on August 21st.
Taking personalization to the next level, boAt employs AI technology through its microsite called BH.AI to create unique, engaging, and playful blackmail messages from the Blackmailer Professor.
Heritage German consumer electronics & industrial goods brand, TELEFUNKEN, is excited to expand into Indian Market with Bradford License India as their exclusive Licensing Representative.
In conjunction with the appointment, STAR Brand is set to unveil a refreshed logo and new packaging for its Atta, Rice, Oil, and Salt products.
The partnership will be managed by RISE Worldwide, which exclusively handles Sharma's endorsements and ventures.
This fragrance celebrates women's creative spirit with unique ingredient pairings designed to inspire.
This collaboration is set to transform how Indians approach healthy cooking by highlighting smart kitchen choices.
As part of this collaboration, the Ramraj Cotton logo will be prominently featured on the back of Chennaiyin FC's playing kits.
The House of the Dragon-inspired limited-edition collection will debut later this month, promising an unforgettable experience for all.
Edelweiss extract has 43 percent more antioxidant power than retinol, making it a powerful ingredient in skincare. The Edelweiss range aims to leave skin looking and feeling stronger, smoother, plumper, fresher, and bouncier.
Over the coming weeks, the world's top athletes will compete in 32 different sports, vying for gold, silver, and bronze medals.
This collaboration unveiled on National Ice Cream Day, features the exquisite 4700BC Himalayan Salt Caramel Popcorn.
The collaboration leverages the power of collective movement to inspire positive change and foster unity among colleagues, consumers, communities, and partnering organizations across India.
This partnership sets the stage for an exciting opportunity for Indian brands, retailers, and manufacturers to leverage the global recognition of Laura Ashley, opening a new chapter in India's retail industry.
Offering a variety of models and sizes, this lineup caters to individual preferences, ensuring every viewer finds an ideal option.
This collaboration, significant for the retail and Indian market, will begin in the 2024-2025 season and continue until the end of the 2026-2027 season.
The launch of the Eveready Siren Torch marks a significant milestone in the brand’s commitment to women's safety.
The latest product line—Torq, Dash, and Derby Black—draws inspiration from Ford Mustang's bold aesthetic.
This collaboration aims to strengthen INNISFREE’s presence in the Indian market, connecting with a broader audience and promoting nature-based skincare.
Available in sizes ranging from 32 to 65 inches, these TVs boast state-of-the-art technology designed to deliver an immersive viewing experience.
The partnership between Rohit Shetty and SNICKERS is drawing attention not just for its celebrity endorsement but also for the transformative possibilities it presents.
Founded in 2012 by entrepreneurs Neha Kant and Pankaj Vermani under Purple Panda Fashion Limited, Clovia has steadily grown within the fashion industry.
The Acerpure Amrit series revolutionizes water purifier maintenance with user-replaceable filters, eliminating 100 percent of service charges.
The exclusive collection showcases over 20 premium products tailored for corporate professionals.
The collection was unveiled during a captivating evening at St. Regis in Mumbai.
Already hosting exclusive brand boutiques for IWC Schaffhausen and Jaeger LeCoultre at Jio World Plaza, Art of Time adds the Panerai boutique to its portfolio effective from June 2024.
Crocs, a casual footwear brand present in more than 85 countries through wholesale and direct-to-consumer channels, also includes the HEYDUDE brand.
Aligned with its Sport-o-Tainment strategy, Haier India has actively invested in diverse sporting events such as Roland-Garros and the ATP Tour, enhancing its connection with millions of tennis enthusiasts nationwide.
Alongside this partnership, PUMA India has launched a large-scale outdoor campaign to celebrate and support the country's athletes.
Bravado has collaborated with Supervinyl and Brain Dead Studios to organize exclusive events and introduce limited-edition merchandise across Los Angeles on July 9th and July 12th.
This store is the first to include a dedicated Miniso Go zone, which offers a range of travel essentials, catering to the needs of travelers passing through the airport.
The new lineup includes two models in different sizes to suit various needs and spaces.
The relaunch is accompanied by a nationwide promotional campaign spanning various multimedia channels, including television, digital platforms, OTT, mobile, and gaming.
This collaboration between realme and Sony will see the debut of the world's first Sony's LYT-701 camera sensor in the realme 13 Pro Series 5G.
Limited to 100 pieces globally, with only two available in India, this exclusive timepiece can be found at TimeVallée by Art of Time in Mumbai and Bengaluru.
The goal of this collection is to empower travelers to confidently explore the globe with stylish, water-resistant, and sustainable luggage that is ideal for daily adventures.
The first collection, launched on 6 July, centers on the fabric suitable for all seasons and occasions: denim.
With the introduction of Bassheads 122 ANC and the "Bass ReWired" campaign, boAt aims to bring back the best of the 90s with a fresh perspective.
Akka Luxury Brands has already established manufacturing bases in India, collaborating with OEM vendors and factories compliant with Reebok's rigorous standards and FFC regulations.
With this collaboration, both athletes join the esteemed PUMA family and will actively promote PUMA’s diverse range of footwear, apparel, athleisure, and accessories through various engagements and initiatives.
Foxtrot Uniform's inaugural sneaker collaboration showcases the ASICS SportStyle EX89™, originally known as the GEL-EXTREME.
This move aligns with Collective Artists Network's goal to become the country's top new media company rooted in popular culture and expanding its influence in the media industry.
This initiative delves into the mindset of the Olympic and World Champion, highlighting his relentless pursuit of excellence for the nation.
The event marked the re-election of veteran actor and Padma Bhushan recipient Mohanlal as AMMA President for an unprecedented third consecutive term.
The partnership aims to elevate the visibility of Uttar Pradesh's eco-tourism offerings.
Moreover, select Starbucks flagship stores in Madrid, Barcelona, Paris, and Lyon will undergo a thematic transformation inspired by "House of the Dragon."
Initially launched globally as a tribute to the Lunar New Year, this model is a coveted collector’s edition available in limited numbers.
This partnership aims to bolster India's aspirations for the 2036 Olympics.
The unveiling of the Official Ceremonial Dress took place in the presence of Dr. Mansukh Mandaviya, Hon'ble Minister of Youth Affairs and Sports, and Dr. PT Usha, President of the Indian Olympics Association.
The collection draws inspiration from Heinz’s renowned ketchup red color and beloved iconography, combined with Kate Spade New York’s colorful and iconic designs.
Conceived by Reliance Foundation in collaboration with the Indian Olympic Association (IOA), India House will serve as a tribute to India's rich cultural and sporting heritage.
The collection showcases dresses with graceful A-line silhouettes in premium fabrics and delicate floral prints, perfect for garden parties, soirées, and evening events
The ash green collection offers discerning connoisseurs two iconic pieces: the Stanley & Starbucks Quencher and Tumbler, designed to elevate the beverage experience to new heights.
Members of Air India’s frequent flyer program Flying Returns, which was recently upgraded, will be able to earn seven Flying Returns points for every Rs 100 spent on tickets to visit the Air India Aviation Academy at KidZania’s theme parks in Noida and Mu
The campaign film illustrates how they use the Galaxy Book4 and other Galaxy ecosystem devices for work, ideation, and content creation.
DAEWOO, known for its high-quality Korean technology, has garnered attention with its range of TVs offering superior craftsmanship, high-resolution LED display screens, excellent sound quality, and seamless connectivity options.
Kinder Joy has rolled out new packaging adorned with beloved Barbie and Hot Wheels characters on individual packs.
These lip stains are notable for their exceptional staying power, being both transfer-proof and smudge-proof, while delivering bold, vibrant colors with a comfortable, lightweight feel.
Tasva will design and provide exclusive ceremonial attire for the Indian contingent, blending traditional aesthetics with contemporary style to showcase India's cultural heritage on the global stage.
The ad captures this transformation, highlighting how the fragrance boosts his confidence and aura, making him the center of attention.
This partnership brings together two iconic British institutions, enhancing the grandeur of the summer's premier sporting event.
Caravanserai will be at the forefront of driving the growth of the emoji brand across a variety of categories, including softlines, hardlines, promotions, and publishing.
Reporting directly to Carlton Calvin, CEO and founder of Razor, Buxton brings over 15 years of experience in corporate strategy and children's consumer products to her new position.
Each scooter is equipped with a robust 60/72V BLDC motor, offering efficient energy consumption at just 1.5 units per charge.
FanCode Shop will manage end-to-end product and customer experience, including manufacturing, logistics, customer care, and marketing.
The company has surpassed 100,000 units sold, comprising 85 percent jerseys and 15 percent units of fan merchandise, equipment, and accessories.
Discovery Global Consumer Products to introduce its latest masterpiece, the 'House of the Dragon’ Exclusive Edition.
The 'YiPPee! Toss' campaign will be launched across multiple media platforms nationwide.
The first fully electric Range Rover is set to be unveiled later this year.
RENEE offers a diverse range of captivating scents such as Ombre Oudh, Citrus Blast, and Aqua Bliss.
The company will extend comprehensive support to EKA's fleet across all cities.
Kreiz will deliver a keynote seminar on Friday 21 June, and collect the award during that evening’s Cannes Lions Awards Show.
This extension builds upon the brand’s successful five-year collaboration with the ICC from 2018 to 2023.
The set includes a racing driver minifigure adorned in Aston Martin-branded overalls and a helmet.
Nivia Sports will serve as the official ball, equipment, and kit sponsor for the league in a multi-year agreement.
The adidas Sports Fragrances collection includes Eau de Toilettes (EDTs), deodorants, and shower gels, providing a comprehensive scent experience for those passionate about movement and vigor.
Greenday operates approximately 75 agri-input stores and procurement centers nationwide.
The collaboration unveils a series of Brigitte Bardot portraits, approximately 30 in number.
The partnership will commence with Peggy's interpretation of Maybelline's iconic SuperStay Matte Ink Liquid Lipstick collection.
The campaign’s Digital Video Campaign (DVC) showcases Kapoor's dynamic portrayal
From May 9th to 31st, each performance will transport attendees into the theatrical realm of the Scottish Highlands.
This agreement allows Cobi to create detailed and lifelike reproductions of classic and modern Volkswagen car models in miniature size.
She will lead PoloQueen's upcoming promotional campaigns, aimed at strengthening the brand's market presence.
Weatherbond 8 stands out as a top-tier exterior paint engineered to endure the harshest weather conditions.
Casey will focus on managing Hasbro’s key, high-level strategic partnerships, such as with Frito-Lay, Lego, McDonald’s, Mattel, Miniso, NBCUniversal, Netflix, Nestlé, Paramount Global
This crossover promotion will introduce 10 exciting new Happy Meal toys including Hello Kitty x Dark Magician, Cinnamoroll x Blue-Eyes White Dragon, Badtz-maru x Red-Eyes Black Dragon.
Brokered by Mix Licensing Group and Carlin West Agency, the deal will bring to life nostalgic favorites from the online game in the form of plush, figures, collectibles, and more.
Disguise will continue to design, market, manufacture and distribute Halloween costumes and costume accessories for the U.S. and Canada with the latest line hitting retail this fall.
Hoegaarden & Rahul Mishra Join Hands for ‘Summer in a Glass’ Edition
This collection serves as a testament to utilitarian design principles and honors the origins of each brand.
This partnership introduces a limited edition Star Wars pack for Dabur Herb'l's popular Activated Charcoal Toothpaste, blending oral care with the timeless allure of the Star Wars universe.
The association with Shruti Haasan, daughter of iconic actor Kamal Haasan and actress Sarika Thakur, is expected to bolster consumer trust and brand loyalty for Kalamandir Jewellers, further enhancing its legacy of over 37 years.
This collaboration aims to provide customers with a meticulously curated selection of Pre-Owned Timeless Icons, focusing on luxury handbags renowned for their craftsmanship.
Aligned with Coca-Cola India's dedication to sports, the three-year partnership underscores its role in shaping the sports and gender equality landscape positively.
This dynamic partnership between the renowned batsman and the eyewear brand signifies a significant step toward reshaping individuality, self-expression, and style.
This collaboration merges the teeth-whitening properties of Dabur Herb'l Activated Charcoal toothpaste with the timeless charm of Star Wars, creating an intriguing dental care experience for young adults.
This marks a significant step for Swiggy Instamart as it becomes the first quick commerce platform to venture into delivering movie merchandise, introducing a new category in the quick commerce industry.
Hosted exclusively at Le Marche, South Point Mall, the event sparked excitement among fans eager to be among the first to own these commemorative packs before their nationwide release.
This collaboration aims to harness the unparalleled popularity of cricket in India to spotlight Philips grooming products under the narrative "Groom like a Pro, Play Like a Pro," aligning seamlessly with the brand's ethos of excellence and performance.
The eagerly anticipated campaign featuring Virat Kohli is slated to launch across all media platforms in the coming weeks, promising to be a monumental event in the realm of advertising and brand promotion.
Located in the vibrant heart of New York City's East Village, 'Bungalow' officially opened its doors to eager diners on March 23rd, featuring an exquisitely curated menu of multi-regional Indian cuisine.
The campaign showcases Amazon Fashion as a comprehensive platform offering a diverse range of clothing, shoes, watches, accessories, and more.
Established as a brand under the esteemed Raunak Group, Sleepfresh Mattress boasts a legacy of over 25 years in the mattress industry. With an extensive presence across the country, including a network of 1500+ retailers, 40+ exclusive stores.
Sharma will report to Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products (WBDGCP), and part of Warner Bros. Discovery’s Revenue & Strategy division helmed by Chief Revenue & Strategy Officer Bruce Campbell.
PUMA is the official kit partner of Delhi Capitals and has inked a multi-year deal with the team's parent companies JSW and GMR, expanding its presence in the cricketing realm.
Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
As the Official Time Partner for the 2024 season, Movado's collaboration with the Rajasthan Royals reflects its ethos of perpetual advancement.
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.
This collaboration introduces a special edition sports insole and technical socks aimed at addressing knee and feet injuries like plantar fasciitis, heel, and lower body pain, developed in collaboration with RCB.
This move marks Fixderma's inaugural venture into cricket sponsorship, marking a significant milestone for the brand's expansion strategy.
Led by KL Rahul, the team will proudly display the VI John Logo on their non-lead trousers throughout the highly anticipated T20 tournament, captivating millions of sports enthusiasts across India and worldwide.
This collaboration with Mumbai Indians provides NIC with an ideal platform to cater to customers both at home and in-stadium, enhancing their cricket-watching experience.
As the T20 league enters its 17th season, continuing to enthrall audiences globally, ConfirmTkt is poised to provide cricket enthusiasts with an enriching experience.
This collaboration seeks to energize Eveready’s connection with the youth and strengthen its commitment to excellence, inspired by Neeraj Chopra's exceptional achievements in the world of sports.
'Bade Miyan Chote Miyan,' produced by Pooja Entertainment and directed by Ali Abbas Zafar, boasts a star-studded cast including Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, and Sonakshi Sinha.
The collaboration between Indri and Fort City Brewing exemplifies the artistry and innovation driving the craft beer industry in India, promising exciting experiences for beer enthusiasts across the country.
This expansion showcases Playmates Toys' commitment to innovation and creativity, providing fans with new ways to engage with the beloved TMNT franchise.
This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.
Accompanying this is the Autobot Bullseye figure, transforming from a dog into a mailer package reminiscent of Target's beloved icon.
Gone are the days of squabbles over screen time as children immerse themselves in educational content and interactive learning experiences on the expansive display of the Daewoo IFP LED TV.
These jerseys, designed by acclaimed fashion designer Monisha Jaisingh, mark a significant fusion of fashion and cricket spirit, enhancing the team's look on and off the field.
Each backpack in the collection embodies the iconic symbols and motifs of beloved DC Comics characters, adding a touch of superhero flair to everyday fashion.
The campaign's core objective is to inspire individuals from all walks of life to experience the uplifting effects of movement by joining ASICS on their journey towards physical and mental wellness.
This strategic move by Apparel Group aims to strengthen the brand's presence in the Indian market, emphasizing its commitment to innovative marketing strategies.
Captured by renowned photographer Kim Hee June, the campaign epitomizes this season's blend of casual sophistication and modern allure.
This collaboration highlights INNISFREE's commitment to sustainability and effectiveness. The Green Tea Seed Hyaluronic Serum, a core product, is now improved with encapsulated HA for 72 hours of deep hydration, promising plump and radiant skin.
The partnership aims to offer innovative skincare solutions, empowering individuals to adopt a wholesome skincare routine with clean and natural products.
Going beyond product representation, the association aims to inspire youth, embodying the spirit of 'Move Fearlessly' while showcasing the exceptional features of OneBlade.
The collaboration aims to champion women’s cricket and address the significant gender bias in its viewership.
This partnership signifies ENTOD's dedication to advocating eye and skin health in India and delivering innovative solutions supported by extensive research.
This renewed partnership goes beyond the realm of sports sponsorship, emphasizing Mia's dedication to championing the relentless spirit and determination exhibited by these remarkable female athletes as they carve out a significant space and legacy for wo
This collaboration will see the team, led by Sanju Samson, proudly don UBON's logo on their helmet and cap throughout the tournament, reinforcing UBON's role as the Official Audio Partner of the Rajasthan Royals.
This strategic partnership not only involves Vijay Sales advertising with Wahter but also transforms its 33 stores across the Delhi NCR region into prime advertising spaces for brands collaborating with Wahter.
The star attractions include the Messi X Burger, the Messi Golden Chicken Sandwich, and a range of tasty meals designed to cater to young palates.
The first drop of FIFA-branded casual wear, athleisure, footwear, and accessories is sold across shop-in-shops in Korean department stores, including Shinsegae and Lotte, and their respective online platforms.
The brands which have a legacy are bound to get consumers' attention even in a new segment.
Reliance Industries completes acquisition of IMG Reliance after buying out its 50% stake in Rs.52.08 crore cash. The new entity is rebranded as RISE Worldwide Ltd.
Coolberg aims to strengthen its distribution and expand its presence with the launch of its mass market brand.
3 Little Pigs is well-known for producing classic charcuterie and sausages by hand in small batches using time-honored French recipes.
The coming year will see Danilo produce a wide range of 2021 RHS calendars and diaries.
Branding expert Pete Canalichio, Managing Partner, Brand Alive shares his views on the evolving licensing industry in an exclusive conversation with License India.
In his new role, Sharma will be focusing on building brand salience and driving consumer engagement while expanding L?Oreal?s footprint in India through new growth drivers such as e-commerce.
Dan Frugtniet elaborates on key trends and strategies for brand licensing
The business relationship between a licensor and a licensee often goes kaput because of an error of judgement or stepping beyond the line of control. Here are the mistakes that must be avoided to ...
Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...
Promotional licensing is generally defined as a marketing agreement between a manufacturer and a licensor to use its intellectual property (IP) in promoting a product.
With increasing competition in the retail sector, it is licensing that can get both the licensor and the licensee an extra edge in scripting a successful business story while also taking care of t...
Brand licensing is an ever-evolving sphere which can yield unmatchable results with the right approach. What lies inside this sphere is much more than just marketing; it is a revenue driver that provi...
Are you currently a licensee (manufacturer), licensor (brand owner) or contemplating entering a licensing arrangement? If so, you may have been weighing the business impact and exposure inherent in th...
Established in 1976, Regal Publishers started off with publication of fiction and non-fiction titles. In 1980s, the Regal Publishers started publishing the ‘Phantom’ novels and Phantom and Mandrak...
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...
Manufacturing many of the worlds leading board games in India under licensing agreements from companies like Hasbro, Ravensburger, Jumbo, Rubik’s, Mega House, Camp games, USA Poly, Endless Games and...
Spykar, one of India?s largest denim brands, has promoted Sanjay Vakharia to the position of Chief Executive Officer. Vakharia co-founded the brand in 1992 and was the COO and Director since 2014....
In its 2nd edition, India Licensing Expo – country’s largest B2B brand licensing show witnessed the galore of home grown IPs either already into licensing, or rolling out plans to foray...
India Licensing Conference 2018, the India’s only exclusive networking and knowledge conclave for the licensing industry, opens its doors on 24 August featuring over 30 eminent industry veterans tal...
Authentic Brands Group LLC (ABG), owner of a global portfolio of Celebrity & Entertainment and Lifestyle brands, has closed on its acquisition of Nine West and Bandolino.ABG acquired the two bra...
“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus altering the conventional brand licensing practices in a big way.Once eyeing at pro...
The retail and related revenue generated globally by the trademark licensing business increased to US$271.6B in 2017, according to the Annual Global Licensing Industry Survey by the International Lice...
Following the grand debut in 2017, License India has announced second edition of India Licensing Expo, which will take place on August 23-24, 2018 at Bombay Convention & Exhibition Centre, Mumbai....
"Styles come and go. Good design is a language, not a style," Massimo Vignelli.I personally came across various organization who works without any proper guidelines and hence there ...
Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to sales driven from apparel and related accessories, credits to its licensing vert...
Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualized a unique forum that would address retailer's need to look at licensing for bo...
The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL –...
TI Cycles, the leading bicycle manufacturer in India, has entered into brand licensing partnership with the US based Pacific Cycles, part of Dorel Industries Inc., to bring children?s bike brand Sch...
The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the foreseeable future, given the rising brand consciousness and higher penetration of...
India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...
Following the huge success of the licensing program of colorful toons Jaune & Vert in the French speaking Swiss publications, J&V Global has set Indian market on its radar.India see...
Margins have been bothering the retailers since long and in recent years, the retailers have altered their philosophy of the high streets in a bid to stay on priority list of consumers. In order to re...
Amidst the series of speculations and predictions, The US Presidential elections got unimagined results, and so did the business empire of Donald Trump – much of which is built on brand licensing....
Talk about the licensing industry around a decade ago, and one could only think of characters and TV properties conceptualised and extended into various categories. But now c...
The beginning of the presidential electoral campaign has not only evoked curiosity among the general public, but those related to the brand Trump as well. And to much dismay, the beginning of presiden...
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