Enterprise

Brands are focusing on packaging, emotions, and daily-use products. Many gift boxes are designed to match different tastes, whether it's skincare, fashion, sweets, or fitness.

GLOBUS ANSA Private Limited attributes the launch’s success to combining Caribbean brewing heritage with Indian production expertise.

The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.

Crafted in Italy specifically for Indian consumers, Clear Gloss aims to provide both immediate aesthetic results and deep hair nourishment from the first application.

For the India launch, Davidoff has selected actor Charles Melton as the brand ambassador for Cool Elixir, positioning the product with a modern and adventurous brand image.

The new Emoji Park integrates digital culture elements into the mall environment, leveraging the broad appeal of emojis to enhance the customer experience.

This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.

The launch received strong positive feedback from both attendees and industry specialists.

As consumer aspirations and digital engagement soar, brand licensing enables celebrities to transform their influence into valuable business ventures.

The move is aimed at strengthening its position in India’s competitive quick service restaurant (QSR) space by introducing new dessert variants appealing to Gen Z and millennial consumers.