Enterprise

The announcement coincides with Dylect’s upcoming entry into the in-car electronics segment, which will focus on improving driving safety, convenience, and user experience for Indian consumers.

Leading the launch is India’s first-ever shoppable fashion music video, featuring Badshah’s highly anticipated track “Jordan”, created in collaboration with music label 0075 Pentertainment.

The new Seawave model features a 40mm stainless steel case with an 8.6mm profile, aimed at offering a lightweight yet structured design suitable for daily wear as well as occasional use.

With Rajkummar Rao as the face of this new chapter, MR.DIY is all set to deepen its connection with Indian families and reinforce its promise of “Always Low Prices”—and an experience full of delightful surprises.

Wrapped in rainbow colours and carrying the message ‘If we can share a shelf, we can share a cause,’ the pack was launched as a symbolic gesture for Pride.

Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.

This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.

This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.

The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.

The company has debuted this feature with its Woodpecker Premium Beer range, marking a shift in packaging and consumption convenience within the domestic beer market.