Enterprise

The line blends retro American styling with contemporary cuts to deliver a collection designed to appeal to city consumers seeking functional and distinctive streetwear.

Instead of conventional studio shoots, the brand adopted an experience-driven campaign approach, sending three social media influencers on a curated trip to Seychelles to organically showcase the collection in real-world settings.

By linking with gig platforms that operate across tier-two and tier-three cities, Cellecor positions itself as a brand aiming to improve access to affordable technology for working Indians.

The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.

Through this program, nutrition is introduced organically into a child’s daily rhythm via storytelling, sensory play, and structured routines—methods children already associate with fun and learning.

As part of its commitment to a healthier planet, Mars is actively exploring novel ingredients to offer consumers more sustainable choices while reducing its environmental impact.

The second edition of the accelerator will see continued support from key partners AAK and Bühler, along with the newly joined Givaudan.

Through this association, HMIL aims to broaden its brand narrative, emphasizing shared values such as authenticity, simplicity, and trust.

This partnership marks a new chapter for Moomin’s journey in India, backed by Bradford’s proven expertise in market strategy, brand development, and category expansion.

Launched initially in high-footfall areas of Delhi and Kanpur, the campaign is already generating positive responses from both retailers and shoppers.