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Pop Mart’s Viral Labubu Dolls Trigger Global Demand, Profit Soars Over 350 Pc
In June, a human-sized Labubu doll sold at auction in Beijing for a staggering $150,000.
Outright Games Brings Elf on the Shelf to Life with New Holiday Video Game
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
How Funskool Is Evolving from Licensee to IP Powerhouse in India’s Toy Industry
While licensing has traditionally been the playground of multinational giants, Funskool has methodically built a licensing-led portfolio that spans international games, animation franchises, action figures, and educational kits.
boAt X Naruto Launches Limited Edition Headphones and Speakers
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
The Superman 2025 Buzz: Epic Collabs You Shouldn’t Miss
From fashion and food to gaming and tech, these partnerships are taking movie marketing to an entirely new level.
LEGO Icons X Hasbro Launches Transformers Soundwave Set for Adults
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
5 Reasons Why Labubu is Becoming a Hot Licensing Opportunity
In 2024, the Pop Mart revealed that Labubu had become one of its top-grossing IPs, the character has consistently outperformed expectations with every new drop.
Ultra Soft Toys Unveils ‘Cuddle & Calm’ Weighted Plush Range at Toy Biz 2025
the brand is ramping up inventory buffers, expanding regional warehousing, and forging new retail partnerships to ensure a seamless supply chain.
Timex X Filmmaker James Gunn Reveals Lois Lane’s Signature Watch
Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.
Too Yumm! Expands K-Bomb Noodles Portfolio with Ananya Panday as Brand Ambassador
The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.