While licensing has traditionally been the playground of multinational giants, Funskool has methodically built a licensing-led portfolio that spans international games, animation franchises, action figures, and educational kits.
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
In 2024, the Pop Mart revealed that Labubu had become one of its top-grossing IPs, the character has consistently outperformed expectations with every new drop.