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Top 6 Toy Brands Taking Over with Blockbuster Collaborations
y combining McFarlane’s collector appeal with Hasbro’s storied IPs, this alliance exemplifies how collaboration can elevate two powerhouse brands, redefining fan engagement and making comic culture both accessible and collectible.
Netflix Unveils Stranger Things Brand Collaborations Ahead of Final Season
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
Mattel x Hasbro Crossover Brings Skeletor and Man-At-Arms Into the Transformers Universe
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
Pop Mart’s Viral Labubu Dolls Trigger Global Demand, Profit Soars Over 350 Pc
In June, a human-sized Labubu doll sold at auction in Beijing for a staggering $150,000.
Outright Games Brings Elf on the Shelf to Life with New Holiday Video Game
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
How Funskool Is Evolving from Licensee to IP Powerhouse in India’s Toy Industry
While licensing has traditionally been the playground of multinational giants, Funskool has methodically built a licensing-led portfolio that spans international games, animation franchises, action figures, and educational kits.
boAt X Naruto Launches Limited Edition Headphones and Speakers
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
The Superman 2025 Buzz: Epic Collabs You Shouldn’t Miss
From fashion and food to gaming and tech, these partnerships are taking movie marketing to an entirely new level.
LEGO Icons X Hasbro Launches Transformers Soundwave Set for Adults
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
5 Reasons Why Labubu is Becoming a Hot Licensing Opportunity
In 2024, the Pop Mart revealed that Labubu had become one of its top-grossing IPs, the character has consistently outperformed expectations with every new drop.