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Pop Mart’s Viral Labubu Dolls Trigger Global Demand, Profit Soars Over 350 Pc
In June, a human-sized Labubu doll sold at auction in Beijing for a staggering $150,000.
Outright Games Brings Elf on the Shelf to Life with New Holiday Video Game
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
How Funskool Is Evolving from Licensee to IP Powerhouse in India’s Toy Industry
While licensing has traditionally been the playground of multinational giants, Funskool has methodically built a licensing-led portfolio that spans international games, animation franchises, action figures, and educational kits.
boAt X Naruto Launches Limited Edition Headphones and Speakers
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
The Superman 2025 Buzz: Epic Collabs You Shouldn’t Miss
From fashion and food to gaming and tech, these partnerships are taking movie marketing to an entirely new level.
LEGO Icons X Hasbro Launches Transformers Soundwave Set for Adults
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
5 Reasons Why Labubu is Becoming a Hot Licensing Opportunity
In 2024, the Pop Mart revealed that Labubu had become one of its top-grossing IPs, the character has consistently outperformed expectations with every new drop.
Ultra Soft Toys Unveils ‘Cuddle & Calm’ Weighted Plush Range at Toy Biz 2025
the brand is ramping up inventory buffers, expanding regional warehousing, and forging new retail partnerships to ensure a seamless supply chain.
Timex X Filmmaker James Gunn Reveals Lois Lane’s Signature Watch
Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.
Too Yumm! Expands K-Bomb Noodles Portfolio with Ananya Panday as Brand Ambassador
The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.
GRB Ghee Launches New Campaign with Manju Warrier in Kerala
The collaboration is a heartfelt tribute to Kerala’s deep-rooted culinary traditions and emotional connection with food.
Nickelodeon & Outright Games Unveil PAW Patrol Racing Game for Kids and Families
The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.
JBL and Warner Bros. Launch ‘The Sound of Greatness’ Campaign for Superman Fans
As part of the initiative, JBL is showcasing its premium Live Series Headphones, True Wireless earbuds, and Soundbars, which form the heart of the campaign.
Malpani Group to Launch Dave & Buster’s Second India Outlet in Mumbai
This marks the brand’s second location in India, further expanding its footprint in the country under the leadership of the Malpani Group, its master franchisee.
Freshwrapp X Vikas Khanna Promote Kitchen Hygiene Through New Campaign
Freshwrapp’s foil, which is ISI-certified, is widely recognized for its versatility—it can be used for wrapping, cooking, freezing, and even serving.
Ranveer Singh Teams Up with McDonald’s India to Serve Flavour and Fun
Set to be available starting June 13, The Ranveer Singh Meal is a vibrant, three-item combo featuring two burger options — McVeggie (Xplode) for vegetarians and McChicken (Xplode) for non-vegetarians
Outright Games and MGA Reveal New Bratz Game ‘Rhythm & Style’
The game invites players to travel through six vibrant cities, including iconic destinations like London and Tokyo, as well as the fictional town of Stilesville.
Goliath X Hasbro Revive the Iconic Strategy Game Mastermind
The initiative will include a dynamic social media campaign designed to spark discovery, conversation, and connection among a new generation of players.
EA Sports Launches F1 25 With New Gameplay Features and Movie Integration
The game also marks the return of the narrative-driven “Braking Point” mode, continuing the storyline at the fictional team Konnersport, which was introduced in F1 23.
Disney’s Taking Over: 2025 Best Brand Collabs Revealed
Inspired by the fans’ unwavering love for the movie, Claire’s, an American retailer of accessories, jewelry, and toys, launched a collection featuring the beloved alien character.