Limit your supply and the demand grows. This is where the art of marketing lies and this is what seamlessly suits the nature of capsule collection - a practice that the licensing fraternity is swearin...
Started off around six decades ago, Duke has been a name to reckon with in Indian retail landscape. A lifestyle brand with pan Indian presence, Duke is available at 4000 multi brand outlets an...
Starting from a magazine, the French lifestyle brand Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. Having created ripples in the Indian retail segme...
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
Since always, fashion has been one of the most favoured segments for licensors, for this segment allows a wider penetration as compared to others. Betting big on this space, a plethora of celebrities ...
Delighted by the response in Indian market, French lifestyle brand Marie Claire is betting big on brand licensing strategies to enter newer segments in India.Of late, the brand has entered into t...
Ahead of the release of the much-awaited Avengers: Infinity War, JACK & JONES India hops on to the Avengers bandwagon.Offering Marvel fans the chance to flaunt their love for the invincible supe...
Television brand Thomson has made a comeback to the Indian market through licensing and in no time, it has disrupted the Indian TV market with its sky rocketing sales. The br...
Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...
Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand, adding acce...