Talk about Romero Britto, the Brazilian-born and Miami-made iconic pop artist, and all one could think of is bold colours and vivid patterns. The artist catapulted to fame in 1988, when his art was ch...
Licensing Industry Merchandisers’ Association (LIMA) – The worldwide trade organization for the licensing industry is rigorously working towards advancement of professionalism in licensing. ...
Licensing and merchandising for kids’ apparel is catching trend, with character adorning the apparel range. While many put the character on piece of cloth, Saugato Bhowmic...
Sports licensing has arrived as one of the fastest growing sectors of the licensing business, while setting bench-mark as it leverages a global fan base which is either via a sports star, team...
The developer of Angry Birds, Rovio Entertainment Ltd, has capitalised on its growing popularity by launching merchandise in various categories. Naz Cuevas, Executive Vice President, Globa...
Cholena Cchaturvedi :CC: Do companies, which enter licensing, enjoy any kind of tax exemptions granted by the government?Nicholos Bloom :NB: There is no such arrangement in any country except in S...
Aadeetya Sriram :LI: What are your expansion plans for the future in the country?Gabriella Saracino :GS: At the moment, all I can say is that having entered the Indian market, the consequent expa...
Vrinda Oberai :VO: What can be the different ways in which people can be educated in a better way about the intellectual property rights and the need for attaching a legal status to the same?Safir...
Sweta Pal :Kindly highlight the Polaroid brand and its history?Scott W Hardy :Polaroid has inspired several generation of consumers through ‘instant magic’, helping people see and experience ...