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Britto’s art to suit Indian market sensibilities
Talk about Romero Britto, the Brazilian-born and Miami-made iconic pop artist, and all one could think of is bold colours and vivid patterns. The artist catapulted to fame in 1988, when his art was ch...
India to be potential market for licensing industry
Licensing Industry Merchandisers’ Association (LIMA) – The worldwide trade organization for the licensing industry is rigorously working towards advancement of professionalism in licensing. ...
  • By - gargi
  • / 8 MIN READ
The trick to licensing
Licensing and merchandising for kids’ apparel is catching trend, with character adorning the apparel range. While many put the character on piece of cloth, Saugato Bhowmic...
  • By - gargi
  • / 8 MIN READ
Marie Claire: from magazine to lifestyle
Starting from a magazine, Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. The brand is looking...
Sports licensing driven by viewership
Sports licensing has arrived as one of the fastest growing sectors of the licensing business, while setting bench-mark as it leverages a global fan base which is either via a sports star, team...
Our toys category is extremely successful in India: Naz Cuevas, Rovio
The developer of Angry Birds, Rovio Entertainment Ltd, has capitalised on its growing popularity by launching merchandise in various categories. Naz Cuevas, Executive Vice President, Globa...
Licensing Agents help you do it better!
Cholena Cchaturvedi :CC: Do companies, which enter licensing, enjoy any kind of tax exemptions granted by the government?Nicholos Bloom :NB: There is no such arrangement in any country except in S...
India: New home for Versace
Aadeetya Sriram :LI: What are your expansion plans for the future in the country?Gabriella Saracino :GS: At the moment, all I can say is that having entered the Indian market, the consequent expa...
  • By - gargi
  • / 3 MIN READ
In Focus: Awakening to IP Rights
Vrinda Oberai :VO: What can be the different ways in which people can be educated in a better way about the intellectual property rights and the need for attaching a legal status to the same?Safir...
  • By - gargi
  • / 9 MIN READ
From instant magic to consumer durables
Sweta Pal :Kindly highlight the Polaroid brand and its history?Scott W Hardy :Polaroid has inspired several generation of consumers through ‘instant magic’, helping people see and experience ...
  • By - gargi
  • / 4 MIN READ