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Promotional licensing helps expand revenues, quickly
Sweta Pal :Kindly highlight your licensing strategy, given the varied characters in your portfolio.Saugato Bhowmik :We have a portfolio of icons and a key target segment for us include children a...
  • By - gargi
  • / 5 MIN READ
Kitney aadmi they?
Sweta Pal :Kindly elaborate on your pricing and marketing strategy for your merchandised portfolio.Sasha Sippy :We are targeting consumers in both rural and urban areas which would include daily ...
JOEY AND JOY WILL SEE YOU SHORTLY!
Payal :What has been your experience in neighbouring countries for similar licensing deals?Bradley Caines :It’s been a great start of the year for ‘Joey and Joy’. We have signed our first de...
Indians are reluctant to file for a patent
Akhilesh Kumar Rai, IP Head, AZB and Partners talks about India emerging as hot market for different genres of licensing etc. while emphasizing on ...