brand licensing agreement

Aadeetya Sriram :LI: What are your expansion plans for the future in the country?Gabriella Saracino :GS: At the moment, all I can say is that having entered the Indian market, the consequent expa...

Vrinda Oberai :Vrinda Oberai (VO): How important, in your opinion, is the kid’s wear market in India, when it comes to opportunities for Licensing and Merchandising (L&M)?Sandeep Dahiya :Sa...

Vrinda Oberai :VO: What can be the different ways in which people can be educated in a better way about the intellectual property rights and the need for attaching a legal status to the same?Safir...

Vrinda Oberai :VO: What are your expectations from the two recent deals you’ve cracked?Ronak Sheth :RS: We have very high expectations from the two brands as they are both doing very well in th...

Sweta Pal :Kindly highlight the Polaroid brand and its history?Scott W Hardy :Polaroid has inspired several generation of consumers through ‘instant magic’, helping people see and experience ...

Sweta Pal :Who are your major retail partners?Roshini Bakshi :We want our fans across India to experience our brand and we reach them via different formats including hypermarkets, departmental st...

License India :What percentage of revenue is contributed from online?Anuj Sawhney :At present over 9 to 10% of our sale volume is generated pan-india from online sales. This percentage is constan...

Sweta Pal : Kindly share your perspective on the broader brand licensing industry and the growth opportunities.Neeta Lulla : I would like to highlight that brand licensing industry here is still at a...

Sweta Pal :Kindly elaborate on your pricing and marketing strategy for your merchandised portfolio.Sasha Sippy :We are targeting consumers in both rural and urban areas which would include daily ...

Sweta Pal :How are you leveraging the digital medium?Roshini Bakshi :Games and apps are very important for us as it is another way to reach our target group. For us, being able to tell the Disney ...