brand licensing agreement

In a candid conversation with license India, Kelvyn Gardner, Managing Drector, LIMA - UK talks about operations of LIMA, global licensing industry and the challanges faced by Indian licensing industry...

Ccholena Chaturvedi :LI: Is there is a benchmark for licensing fees/royalties etc in the licensing industry which is followed across nations and across categories?Kelvyn Gardner :KG: Usually, the ...

In a chat with License India, Sanjay Vakharia, Director - Marketing, Spykar talks about the the brand's licensing and merchandising program and ways to balance retail of the licensed merc...

Aadeetya Sriram :LI: What are your expansion plans for the future in the country?Gabriella Saracino :GS: At the moment, all I can say is that having entered the Indian market, the consequent expa...

Vrinda Oberai :Vrinda Oberai (VO): How important, in your opinion, is the kid’s wear market in India, when it comes to opportunities for Licensing and Merchandising (L&M)?Sandeep Dahiya :Sa...

Vrinda Oberai :VO: What can be the different ways in which people can be educated in a better way about the intellectual property rights and the need for attaching a legal status to the same?Safir...

Vrinda Oberai :VO: What are your expectations from the two recent deals you’ve cracked?Ronak Sheth :RS: We have very high expectations from the two brands as they are both doing very well in th...

Sweta Pal :Kindly highlight the Polaroid brand and its history?Scott W Hardy :Polaroid has inspired several generation of consumers through ‘instant magic’, helping people see and experience ...

Sweta Pal :Who are your major retail partners?Roshini Bakshi :We want our fans across India to experience our brand and we reach them via different formats including hypermarkets, departmental st...

License India :What percentage of revenue is contributed from online?Anuj Sawhney :At present over 9 to 10% of our sale volume is generated pan-india from online sales. This percentage is constan...