brand licensing agreement

Sweta Pal : Kindly share your perspective on the broader brand licensing industry and the growth opportunities.Neeta Lulla : I would like to highlight that brand licensing industry here is still at a...

Sweta Pal :Kindly elaborate on your pricing and marketing strategy for your merchandised portfolio.Sasha Sippy :We are targeting consumers in both rural and urban areas which would include daily ...

Sweta Pal :How are you leveraging the digital medium?Roshini Bakshi :Games and apps are very important for us as it is another way to reach our target group. For us, being able to tell the Disney ...

LicenceIndia :What are the key trends in the broader licensing industry?Anand Singh :The character-based licensing segment is set to grow aggressively over the next few years, and with increased a...

Payal :What has been your experience in neighbouring countries for similar licensing deals?Bradley Caines :It’s been a great start of the year for ‘Joey and Joy’. We have signed our first de...

Given the booming infrastructure and growing penchant among consumers, fashion holds enormous potential for licensing industry, states designer Neeta Lulla in a conversation with License India....

Akhilesh Kumar Rai, IP Head, AZB and Partners talks about India emerging as hot market for different genres of licensing etc. while emphasizing on ...