During the festive season, Fiona Diamonds manages its SKUs through a mix of ERP data, jewelry stock ups, and consistency across channels, ensuring sufficient design inventory and hyper-personalization for customers, across all touch points.
Limelight Diamonds is a vertically integrated company, with a ‘rock-to-retail model’.The company's vision is to take the brand to global markets, and establish lab grown diamonds as a mainstream jewellery choice for customers.